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For Companies At a Glance
- Tasks: Drive influencer programmes, manage campaigns, and analyse performance metrics.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team.
- Benefits: Enjoy 25 days leave, wellbeing support, and discounts on THG brands.
- Why this job: Shape influencer strategies in a dynamic environment while connecting with fitness enthusiasts.
- Qualifications: Fluent in German and English, with 1+ year in influencer marketing preferred.
- Other info: Work from our Manchester HQ and be part of a diverse, inclusive team.
The predicted salary is between 30000 - 42000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we\’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you\’ll go further, faster. What are you waiting for?
Job Title: Influencer Executive – Germany
Brand: Myprotein
Company: THG Nutrition
Location: THG HQ (WA15 0AF) Office based
About THG Nutrition:
THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world\’s largest online sports nutrition brand, and its family of brands: Myvegan, Myvitamins, and MP Activewear. With Myprotein\’s slogan, Fuel your ambition, at the heart of everything we do, we\’re on a mission to be the world\’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more.
Why be a Influencer Executive for Germany Myprotein?
At Myprotein, we\’re more than just a sports nutrition brand, we\’re a global movement driven by passion, innovation and our mission to Fuel your ambition. As Senior Influencer Executive for Germany, you\’ll have the opportunity to shape the way our brand connects with an influential and growing fitness community. You\’ll work alongside a passionate, high-performing marketing team and play a pivotal role in scaling our influencer strategy in one of our fastest-growing markets. This is a unique chance to blend creativity, strategic thinking, and cultural insight, all while working with some of the most exciting talent in the German fitness and wellbeing space.
Responsibilities include:
- Own and drive the day-to-day operations of the German influencer programme, ensuring consistent growth and performance, while maintaining strong working relationships with creators and talent agents in the region.
- Support the Senior Influencer Manager – EU in shaping and executing the German influencer strategy, aligning with overall EU and global objectives for the Myprotein brand.
- Deliver detailed performance reporting on a weekly, bi-weekly, and monthly basis, analysing key KPIs including engagement, reach, conversions and ROI, and presenting insights and recommendations to internal stakeholders.
- Manage programme maintenance, ensuring influencer tracking links, discount codes, and promotional offers are accurate, live, and performing optimally across all communications.
- Actively source and recruit new German influencer talent, with a focus on brand alignment, commercial potential, and cultural fit – from micro creators to emerging macro talent – to support customer acquisition and brand awareness.
- Collaborate cross-functionally with key stakeholders including content, brand, commercial, paid media and product marketing teams to plan, brief, and execute integrated influencer campaigns tailored to the German market.
- Own the full campaign process for German influencer activations – from planning and briefing, to execution, approvals, content collection, analysis and learnings.
- Ensure influencer content is on-brand, high quality and aligned with current German social media trends, fitness culture and seasonal campaigns, maintaining relevance and authenticity.
- Lead on German influencer payments and budget tracking, ensuring accurate and timely invoicing and monthly purchase order (PO) processes are completed in line with internal finance procedures.
- Encourage collaboration across influencer tiers, nurturing an engaged community through creative activations, collaborative content opportunities and connections with wider marketing channels (e.g., events, social, CRM).
- Support brand-led events, campaigns and content creation, ensuring German influencer presence and involvement is maximised to generate impact and reach.
- Stay ahead of industry trends in Germany , identifying emerging platforms, content formats, and creator trends to future-proof Myprotein\’s influencer approach and maintain brand relevance.
We\’re looking for:
- Native level German language skills both written and spoken
- Business level English language skills both written and spoken
- Degree Qualified (Preferred)
- 1+ year experience in Influencer marketing (preferred)
- A genuine interest in health, wellbeing, fitness and an ambition to be at the forefront of German influencer marketing
- An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
- Deep knowledge of current and emerging German social media platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
- Outstanding communication, negotiation and organisational skills
- A proactive self-starter with a problem-solving attitude and the ability to meet deadlines
- Knowledge of the German fitness industry and social media trends
Benefits:
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don\’t want to work on your birthday? We don\’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service
#LI-ONSITE
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further. #J-18808-Ljbffr
Influencer Executive- Myprotein Germany employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Executive- Myprotein Germany
✨Tip Number 1
Familiarise yourself with the latest trends in the German fitness and influencer marketing space. Follow key influencers and brands on social media to understand what content resonates with audiences, as this knowledge will be crucial during interviews.
✨Tip Number 2
Network with professionals in the influencer marketing industry, especially those who have experience in the German market. Attend relevant events or webinars to make connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful influencer campaigns you've been involved in. Highlight your understanding of KPIs and how you’ve used data to drive decisions, as this will demonstrate your analytical skills and strategic thinking.
✨Tip Number 4
Showcase your passion for health and fitness by engaging with Myprotein's content online. Comment on their posts, share your own fitness journey, and demonstrate how you align with their brand values, which can help you stand out as a candidate.
We think you need these skills to ace Influencer Executive- Myprotein Germany
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and your understanding of the German fitness industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health, wellbeing, and fitness. Explain why you want to work with Myprotein and how your skills align with their mission to 'Fuel your ambition'.
Showcase Your Language Skills: Since native-level German and business-level English are required, ensure your application reflects your proficiency in both languages. Consider including examples of past work or projects where you used these skills.
Highlight Relevant Experience: If you have experience managing influencer campaigns or working with social media platforms, be sure to detail this in your application. Provide specific examples of successful campaigns you've been involved in.
How to prepare for a job interview at THG
✨Show Your Passion for Fitness
Make sure to express your genuine interest in health, wellbeing, and fitness during the interview. Share personal experiences or insights that demonstrate your commitment to these areas, as this role is all about connecting with the fitness community.
✨Know Your Influencers
Familiarise yourself with key influencers in the German market, especially those aligned with Myprotein's brand values. Be prepared to discuss how you would approach working with them and what strategies you would implement to enhance brand awareness.
✨Demonstrate Analytical Skills
Since the role involves performance reporting and analysing KPIs, be ready to discuss your experience with data analysis. Highlight any tools or methods you've used to track influencer performance and how you've applied insights to improve campaigns.
✨Stay Updated on Trends
Research current and emerging social media trends in Germany, particularly within the fitness niche. Show that you are proactive in staying ahead of industry changes and can adapt strategies accordingly to keep Myprotein relevant.
