At a Glance
- Tasks: Create and manage influencer campaigns to boost brand awareness and drive sales.
- Company: Join Myprotein UK, a leading brand in fitness and nutrition.
- Benefits: Enjoy 25 days annual leave, gym access, and bespoke development programmes.
- Other info: Dynamic team environment with opportunities for career growth and development.
- Why this job: Be at the forefront of influencer marketing in the health and fitness industry.
- Qualifications: 1-2 years in influencer marketing and a passion for fitness and social media.
The predicted salary is between 30000 - 40000 £ per year.
As an Influencer Marketing Executive for Myprotein UK, you'll play a key role in developing and executing influencer campaigns that build brand awareness, drive acquisition, and promote loyalty. You'll work closely with a diverse range of fitness, health and lifestyle influencers, from micro‑creators to elite athletes, to deliver performance‑led campaigns that align with Myprotein’s brand goals.
Responsibilities
- Identify, recruit and manage influencer partnerships across fitness, sport and lifestyle categories to drive awareness and sales.
- Support the Influencer Manager in developing and executing the UK influencer strategy, ensuring alignment with key campaign and commercial objectives.
- Manage influencer outreach, negotiation, briefing and end‑to‑end relationship management, including product seeding and payment processing.
- Maintain and update the UK Influencer Database to ensure efficient tracking, communication and performance monitoring.
- Contribute to creative campaign development, supporting the production of authentic, on‑brand content that resonates with the core consumer.
- Analyse and report on influencer performance using Excel, Google Analytics and internal reporting platforms, delivering actionable insights for future campaigns.
- Collaborate closely with cross‑functional teams (Social, Content, PR and Digital) to ensure influencer activations are fully integrated within the wider marketing strategy.
- Support PR and brand event execution, including influencer attendance, coordination and post‑event reporting.
Qualifications
- 1–2 years of experience in influencer marketing (advantageous if within sports nutrition, health or fitness).
- Understanding of how influencer content drives brand awareness, engagement and commercial performance.
- Strong grasp of social media platforms (Instagram, TikTok, YouTube, etc.) and emerging influencer trends.
- Excellent communication, negotiation and organisational skills.
- Comfortable working with data and reporting tools to measure performance and ROI.
- Proactive self‑starter with strong attention to detail and the ability to meet deadlines in a fast‑paced environment.
- Passion for fitness, health and social media, and understanding of the Myprotein brand and community.
Benefits
- Access bespoke development programmes designed by our in‑house L&D team.
- Upskilling programme delivered in partnership with an industry‑leading training provider.
- 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
- Access face‑to‑face and virtual appointments with an in‑house GP.
- Access to the 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State‑of‑the‑art on‑site gym and access to on‑site physio.
- Save up to 12 % on personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50 % staff discount on THG brands.
- On‑site staff shop and hairdresser.
- Refer a colleague and receive up to £1,000 when they pass probation.
- Anniversary gifts at 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know any reasonable adjustments that may enable you to perform to the best of your ability.
Influencer Executive employer: THG
Myprotein UK is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With access to bespoke development programmes and a strong emphasis on employee well-being, including generous leave policies and health benefits, team members are empowered to grow both personally and professionally. Located in Manchester, employees enjoy a state-of-the-art on-site gym, subsidised transport options, and significant discounts on THG brands, making it a rewarding place to build a career in influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Executive
✨Tip Number 1
Network like a pro! Reach out to influencers and industry professionals on social media. Engage with their content, comment, and slide into their DMs to build relationships. You never know who might help you land that Influencer Executive role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous influencer campaigns or any relevant projects. Use platforms like Instagram or LinkedIn to highlight your achievements and creativity. This will make you stand out when applying through our website.
✨Tip Number 3
Stay updated on trends! Follow the latest in fitness, health, and influencer marketing. Share your insights during interviews to demonstrate your passion and knowledge about the industry. It’ll show you’re not just another candidate but someone who truly gets the game.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by rehearsing common questions related to influencer marketing. Think about how you’d manage partnerships or analyse campaign performance. The more confident you are, the better your chances of landing that job with us!
We think you need these skills to ace Influencer Executive
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for fitness, health, and social media shine through. We want to see that you understand the Myprotein brand and community, so share why you're excited about this role!
Tailor Your Experience:Make sure to highlight any relevant experience you have in influencer marketing, especially if it's within sports nutrition or fitness. We love seeing how your background aligns with our goals, so be specific about your achievements!
Be Data Savvy:Since you'll be working with data and reporting tools, mention any experience you have with Excel, Google Analytics, or similar platforms. Show us how you've used data to drive performance in past roles – we’re all about actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at THG
✨Know Your Influencers
Before the interview, do your homework on the influencers Myprotein collaborates with. Familiarise yourself with their content and how it aligns with the brand. This will show your genuine interest and understanding of the role.
✨Showcase Your Data Skills
Be prepared to discuss how you’ve used data in previous roles. Bring examples of how you've analysed influencer performance or campaign success using tools like Excel or Google Analytics. This will demonstrate your analytical mindset and ability to drive results.
✨Communicate Clearly
As an Influencer Executive, strong communication is key. Practice articulating your thoughts clearly and confidently. You might even want to role-play negotiation scenarios to showcase your skills in managing influencer relationships.
✨Passion for Fitness and Social Media
Let your passion shine through! Share your personal experiences with fitness and social media. Discuss trends you’ve noticed and how they could impact Myprotein’s strategy. This will help you connect with the interviewers on a personal level.
