At a Glance
- Tasks: Lead conversion rate optimisation for Myprotein and Myvitamins globally through data-driven testing.
- Company: Join THG, a global ecommerce leader in beauty and sports nutrition.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Collaborative culture with a focus on breaking boundaries and empowering individuals.
- Why this job: Make a real impact on customer experience and drive revenue with innovative strategies.
- Qualifications: Experience in CRO, strong analytical skills, and a passion for digital marketing.
The predicted salary is between 80000 - 100000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?
The Role
We’re looking for a Senior CRO Manager to lead conversion rate optimisation (CRO) across Myprotein and Myvitamins globally. You’ll own the testing programme across all digital channels and markets, helping improve customer experience and drive more revenue through data‑led experimentation. This role works closely with marketing, UX, tech and trading teams to identify opportunities, run tests, analyse results and improve conversion performance across the customer journey. You’ll also play a key role in shaping the company’s CRO strategy, reporting results to senior leadership, and helping the business make smarter decisions around optimisation and personalisation.
Key Responsibilities
CRO Strategy
Global CRO Leader — Ecommerce Optimization employer: THG
At THG, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our Manchester location is not only a hub for creativity but also provides ample opportunities for professional growth within the thriving ecommerce sector. With a commitment to employee development and a focus on breaking boundaries in beauty and nutrition, joining our team means being part of a forward-thinking company where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Global CRO Leader — Ecommerce Optimization
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at THG or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRO successes. When you get the chance to chat with hiring managers, having tangible examples will make you stand out.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to THG’s recruitment team through our website. Express your interest in the Senior CRO Manager role and share why you’d be a great fit.
✨Tip Number 4
Prepare for interviews by understanding THG’s brands and their unique selling points. Tailor your answers to show how your experience aligns with their mission to break boundaries in ecommerce.
We think you need these skills to ace Global CRO Leader — Ecommerce Optimization
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior CRO Manager. Highlight your experience in conversion rate optimisation and any relevant achievements that align with our mission at THG.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for ecommerce and how your skills can help us break boundaries at THG Nutrition. Be genuine and let your personality come through.
Showcase Data-Driven Success:Since this role is all about data-led experimentation, include specific examples of how you've used data to drive results in previous roles. Numbers speak volumes, so don’t shy away from sharing metrics!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at THG
✨Know Your CRO Stuff
Make sure you brush up on the latest trends and techniques in conversion rate optimisation. Be ready to discuss specific strategies you've implemented in the past and how they improved customer experience and revenue. This shows you're not just familiar with the theory but have practical experience too.
✨Data-Driven Mindset
Since this role is all about data-led experimentation, come prepared with examples of how you've used data to drive decisions. Think about A/B tests you've run, the metrics you tracked, and the outcomes. This will demonstrate your analytical skills and your ability to make informed decisions.
✨Collaboration is Key
Highlight your experience working with cross-functional teams like marketing, UX, and tech. Share specific instances where collaboration led to successful outcomes. This will show that you understand the importance of teamwork in achieving CRO goals.
✨Be Ready for Scenario Questions
Prepare for questions that ask how you would approach certain challenges in CRO. For example, how would you identify a drop-off point in the customer journey? Practising these scenarios can help you articulate your thought process clearly during the interview.
