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- Tasks: Join us as a CRM Executive to manage email and app marketing communications.
- Company: THG is a global ecommerce leader in beauty and sports nutrition with iconic brands.
- Benefits: Enjoy 25 days leave, enhanced pay, wellbeing support, and discounts on THG brands.
- Why this job: Be part of an exciting transformation and make a real impact in the beauty industry.
- Qualifications: Time management, analytical skills, and ideally 1+ year’s CRM experience are essential.
- Other info: THG values diversity and offers a supportive environment for all applicants.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the CRM Executive | LOOKFANTASTIC role at THG
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty\’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a CRM Executive at LOOKFANTASTIC?
We’re looking for a proactive, results-driven CRM Executive to join our team ahead of a big transformation period. With a new CRM tool currently being onboarded, this is a unique and exciting time to be joining the CRM team. Reporting into the CRM Manager, the CRM Executive will be supporting the team in the execution of the UK and IE CRM strategy: delivering personalised emails and app push notifications and leveraging smart segmentation to support the company’s commercial objectives, whilst delivering a great customer experience.
As a CRM Executive, you’ll drive the following responsibilities:
- Manage the end-to-end process for email and push marketing communications, including briefing, building and scheduling. Ensure accurate, consistent and timely completion of the builds.
- Ideate and write compelling subject lines and pre-header copy for emails and push notifications.
- Segmentation of the customer database in the CRM platform.
- Execution of the A/B testing plan to ensure emails and push notifications are optimised to the best performing set-ups.
- Update templates for workflows and automated email campaigns as and when required.
- Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.
- Ongoing monitoring of competitor activity and industry trends.
KPIs
• Support the wider CRM team to achieve the revenue targets and channel KPIs.
• Ensure all email communications and app notifications are delivered on brief, on time and in line with the global CRM strategy.
• Ensure all CRM messaging aligns with wider brand messaging and tone of voice.
What skills and experience do I need for this role?
Essential
- Time management and organisation: prioritise workload and effectively manage time to meet tight deadlines.
- Team player.
- Assertive and pro-active with a positive attitude.
- Strong analytical skills and comfortable using Excel.
- A keen eye for detail.
- Ability to work in a fast-paced environment.
Desirable
- 1+ year’s CRM experience.
- Copywriting for marketing channels, ideally CRM.
- Multi-channel experience and exposure (Email, App).
- Experience with Google Analytics and/or Tableau.
- E-commerce sector experience.
What’s in it for me?
Career Development
Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
Enhanced maternity and paternity pay, depending on length of service.
Up to 10 days compassionate leave.
Buy back up to 3 days each year.
Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
Access face-to-face and virtual appointments with our in-house GP. Access our in-house CBT therapist. Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio.
Other Perks
Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop. Access to on-site barber. Refer a candidate and receive up to £1000 when they pass probation. Anniversary gifts at 5 and 10 years of service.
EEO and Diversity
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
Application and review note
Because of the high volumes of applications our opportunities attract, it sometimes takes time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard within that time frame or have questions, please contact our Talent team.
Seniority level
Entry level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Technology, Information and Internet
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CRM Executive | LOOKFANTASTIC employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive | LOOKFANTASTIC
✨Tip Number 1
Familiarise yourself with LOOKFANTASTIC's brand and its unique selling points. Understanding their customer base and the types of products they offer will help you tailor your conversations during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of THG, especially those in CRM roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Stay updated on the latest trends in CRM and e-commerce, particularly within the beauty industry. Being knowledgeable about current strategies and tools will not only prepare you for potential interview questions but also show your commitment to the field.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data analysis to drive marketing decisions in previous roles. Highlighting your analytical skills and experience with tools like Google Analytics will resonate well with the hiring team.
We think you need these skills to ace CRM Executive | LOOKFANTASTIC
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the CRM Executive position at LOOKFANTASTIC. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Highlight relevant experience in your CV that aligns with the role's requirements. Emphasise any previous CRM experience, copywriting skills, and familiarity with email marketing or analytics tools like Google Analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of CRM strategies. Mention specific examples of how you've successfully managed email campaigns or improved customer engagement in past roles.
Showcase Analytical Skills: Since strong analytical skills are essential for this role, include examples in your application that demonstrate your ability to analyse data and report on campaign performance. This could be through previous work experiences or projects.
How to prepare for a job interview at THG
✨Know Your CRM Tools
Familiarise yourself with the CRM tools that LOOKFANTASTIC uses. Be prepared to discuss your experience with similar platforms and how you can leverage them to enhance customer engagement.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be ready to share examples of how you've used data to drive decisions in previous roles. Discuss any experience you have with Excel, Google Analytics, or Tableau.
✨Demonstrate Your Copywriting Ability
As a CRM Executive, you'll need to write compelling subject lines and content. Bring examples of your copywriting work or prepare a few ideas for email campaigns that align with LOOKFANTASTIC's brand voice.
✨Prepare for A/B Testing Discussions
Understand the principles of A/B testing and be ready to discuss how you've implemented it in past roles. Highlight any successful campaigns where testing led to improved performance.
