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- Tasks: Manage email marketing campaigns and analyse performance to drive engagement.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, wellness support, and staff discounts.
- Why this job: Be part of a dynamic team shaping the future of beauty retail.
- Qualifications: Experience in CRM or email marketing and strong analytical skills.
- Other info: Opportunities for career development and a supportive work environment.
The predicted salary is between 30000 - 42000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Who is Cult Beauty?
We’re a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world. We’re all about intelligent beauty, from how we pick our brands to how we talk to our customers. We publish every review on our site and aim to collaborate with individuals who share this vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team that learns from its failures and challenges the status quo in beauty and society.
Why be a CRM Executive at THG Beauty?
We’re looking for a proactive and results-driven CRM Executive to support the CRM Senior Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies. This is a unique and exciting opportunity to join the CRM team during a key period of growth.
As CRM Executive, you’ll:
- Manage the end-to-end process for email marketing communications, including developing, briefing, building and scheduling.
- Ensure accurate, consistent and timely completion of the builds.
- End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability.
- Create audiences and improve segmentation to maximise engagement.
- Collaborate with marketing and trading teams to ensure cohesive messaging and business alignment.
- Ideate & write compelling subject lines, utilising data & insights to drive improvements in open rates.
- Work with design team to ensure all email activities are in keeping with our brand values and guidelines.
- Work with Senior CRM Manager to manage the optimisation of trigger and journey emails, including AB Test planning, execution, and reporting.
- Monitor email KPIs including Revenue, Click Through Rate, Open Rate & Conversion rate.
- Analyse campaign results, drive actionable insights and recommendations.
Insight & Reporting
- Monitor email KPIs including Revenue, Click Through Rate, Open Rate & Conversion rate.
- Analyse campaigns results, drive actionable insights and recommendations and communicate it clearly.
- Think of innovative ways to target, retain, and increase the value of customers.
- Propose AB tests to ensure continuous optimisation.
- Ongoing awareness of competitor activity.
Tech Development
- Uphold mobile first thinking.
- Define opportunities to improve customer experience through emails.
- Stay up to date with CRM best practice & technological developments.
- Develop & implement new automated programs with the help of other team members.
What skills and experience do I need for this role?
- Minimum 12 months experience in an email or CRM role.
- Strong understanding of e-commerce marketing and the beauty industry preferable.
- Proficiency with CRM platforms and marketing automation tools.
- Good understanding of email marketing, its principles and KPIs.
- Results oriented & comfortable with data analysis.
- Excellent communication & copywriting skills.
- Collaborative mindset, with a track record of working cross-functionally to deliver results.
- Ability to manage multiple projects simultaneously.
- Strong communication and presentation skills both written and verbally.
- A positive attitude, pro-active and able to show initiative.
- Proven ability to work quickly and effectively whilst keeping high standards.
- Great attention to detail.
- Excellent organisational skills.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
DEI and Recruitment Notes
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Note: Because of the high volumes of applications our opportunities attract, we endeavour to respond to every application within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact our Talent team.
CRM Executive | Cult Beauty employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive | Cult Beauty
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce industry on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email marketing campaigns or any CRM projects you've worked on. This is a great way to demonstrate your creativity and results-driven mindset to potential employers.
✨Tip Number 3
Prepare for the interview by researching Cult Beauty and THG. Understand their brands, values, and recent campaigns. Bring fresh ideas to the table about how you can contribute to their CRM growth strategy – they’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at THG Beauty. Let’s get you that CRM Executive role!
We think you need these skills to ace CRM Executive | Cult Beauty
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your experience in email marketing and CRM, and show us how your skills align with our mission at Cult Beauty.
Show Off Your Creativity: We love innovative ideas! When writing your application, don’t hesitate to showcase your creative flair. Share examples of how you've used data-driven strategies to improve engagement in past roles.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We want to see your communication skills shine through, so make every word count!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at THG
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM platforms and email marketing principles. Be ready to discuss how you've used data to drive results in previous roles, as this will show your understanding of the key metrics that matter in this position.
✨Showcase Your Creativity
Since the role requires a creative mindset, come prepared with examples of innovative campaigns you've worked on. Think about how you can use compelling subject lines and engaging content to improve open rates and customer engagement.
✨Be Data-Driven
Prepare to talk about specific KPIs you've monitored in past roles, like Click Through Rates and Conversion Rates. Highlight any A/B testing you've conducted and the insights you gained from those experiences to demonstrate your analytical skills.
✨Collaborate and Communicate
This role involves working cross-functionally, so be ready to discuss how you've successfully collaborated with other teams in the past. Share examples of how effective communication has led to successful project outcomes, showing that you're a team player who values collaboration.