We\'re looking for a proactive and results-driven CRM Executive to support the Senior Loyalty Manager in delivering a successful growth strategy for the Cult Beauty mobile app. With a commercial and creative mindset, you\'ll work with multiple marketing channels to encourage new downloads, drive app revenue, and deliver engaging push notifications & exclusive app content. Responsible for the daily management of the app, this is a unique and exciting opportunity to join the CRM team during a key period of growth.
Commercial Activities
- Support execution of the CRM Marketing Calendar to deliver app & push notification revenue targets
- Manage the end‑to‑end process for push notifications, including copy‑writing, scheduling and reporting to drive optimisation and engagement
- Brief, build and schedule app‑specific emails, ensuring accurate, consistent and timely completion of the builds
- Work with key marketing channels to support app‑specific moments and offers
- Identify opportunities to promote app downloads and encourage push notification opt‑ins across multiple channels, with a particular focus on optimising BAU emails & strategic CRM workflows
- Maintain and develop app exclusive content via the Insiders page
- Collaborate with Retail Media to support app‑exclusive launches, key NPD and new brands via the app, as well as competitions with our brand partners
- Build relationships with the wider THG team to activate elements of the app roadmap
- Support the wider CRM team with daily e‑mail checks and scheduling
Reporting
- Daily reporting of app & push notification performance, drawing conclusions and actions from data
- Focused reporting on push notification performance to inform strategy
- Present findings to the wider business both verbally and via e‑mail
- Ongoing awareness of competitor activity
Qualifications
- Minimum 12 months experience in a marketing or CRM role
- Strong understanding of e‑commerce marketing and the beauty industry
- Digitally‑minded with an innate understanding of mobile apps
- Able to confidently draw conclusions and recommendations from data and results
- Strong communication and presentation skills both written and verbally
- Pro‑active and able to show initiative
- Proven ability to work quickly and effectively whilst keeping high standards
- Great attention to detail
- Excellent organisational skills
- App experience preferred but not essential
- CRM experience preferred but not essential
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
