At a Glance
- Tasks: Lead CRM strategies to boost customer acquisition, retention, and loyalty across our brands.
- Company: Join a dynamic retail eCommerce company focused on innovation and customer engagement.
- Benefits: Enjoy 25 days leave, well-being support, and up to 50% discount on THG brands.
- Other info: Collaborative environment with excellent professional development opportunities.
- Why this job: Make a real impact by designing innovative CRM campaigns that engage diverse audiences.
- Qualifications: 2+ years of CRM experience and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
We are seeking a Senior CRM Executive to lead customer acquisition, retention, and loyalty initiatives across our brands.
Responsibilities
- Design and implement CRM strategies to enhance customer acquisition, retention, and loyalty.
- Plan, execute, and optimise multi‑channel CRM campaigns across email, SMS, and push notifications.
- Use customer data for segmentation and personalised communications to diverse customer groups.
- Analyse campaign performance and customer behaviour, providing actionable insights for CRM improvements.
- Collaborate with marketing, trading, brand, and campaign teams to ensure cohesive messaging and business alignment.
- Mentor CRM Executives, offering guidance on best practices and fostering professional growth.
Qualifications
- Minimum 2 years of CRM experience, preferably in retail eCommerce.
- Proficiency with CRM platforms and marketing automation tools.
- Strong analytical skills and experience with data analysis and reporting.
- Excellent verbal and written communication skills, with the ability to create compelling content.
- Ability to design innovative CRM campaigns that engage diverse audiences.
- High level of attention to detail when managing data and executing campaigns.
- Experience with A/B testing and optimisation of CRM initiatives.
- Collaborative mindset, with a track record of working cross‑functionally to deliver results.
Benefits
- Access bespoke development programmes designed by our in‑house L&D team.
- Up‑skilling programme delivered in partnership with an industry‑leading training provider.
- Enhanced leave: 25 days annual leave plus bank holidays, 10‑day compassionate leave, up to 3 buy‑back days each year, and 2 volunteer days after 12 months.
- Well‑being support: access to an in‑house GP, CBT therapist, and 24/7 Employee Assistance Programme.
- On‑site pension, gym, physio, and barber services.
- Salary sacrifice personal tech savings up to 12%.
- Subsidised bus pass from Manchester City Centre to the ICON office.
- Up to 50% staff discount on THG brands, on‑site staff shop.
- Referral bonus up to £1,000 after probation.
- Anniversary gifts for 5 and 10 years of service.
CRM Executive employer: THG
As a Senior CRM Executive at our dynamic company, you will thrive in a vibrant work culture that prioritises employee well-being and professional growth. With access to bespoke development programmes, generous leave policies, and unique perks like on-site health services and substantial staff discounts, we are committed to fostering a supportive environment where your contributions are valued and rewarded. Join us in Manchester, where collaboration and innovation drive our success, making it an exceptional place to advance your career in retail eCommerce.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used data analysis to drive results and be ready to share specific examples from your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Executive role. Highlight your experience in customer acquisition, retention, and loyalty initiatives, and don’t forget to mention any specific CRM platforms you’ve worked with!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for CRM and how your skills align with our needs. Be sure to mention any innovative campaigns you've designed that engaged diverse audiences.
Show Off Your Analytical Skills:We love data-driven insights! In your application, include examples of how you've used data analysis to improve campaign performance. This will show us you can bring actionable insights to the table.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the team!
How to prepare for a job interview at THG
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge before the interview. Familiarise yourself with the latest trends in customer acquisition and retention, especially in retail eCommerce. Be ready to discuss specific CRM platforms and marketing automation tools you've used.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis to drive CRM improvements in past roles. Bring examples of how you've segmented customer data for personalised communications and how that impacted campaign performance.
✨Demonstrate Collaboration
Since this role involves working cross-functionally, think of examples where you've collaborated with marketing, trading, or brand teams. Highlight how you ensured cohesive messaging and alignment with business goals in your previous campaigns.
✨Be Ready to Mentor
As a Senior CRM Executive, you'll be expected to mentor others. Think about your leadership style and how you've guided junior team members in the past. Be prepared to share your approach to fostering professional growth and best practices in CRM.
