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- Tasks: Lead and inspire teams to create impactful brand strategies for Myprotein and its sub-brands.
- Company: Join THG, a global leader in beauty and sports nutrition.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and wellbeing support.
- Why this job: Shape the future of nutrition brands and drive innovative marketing strategies.
- Qualifications: Experience in brand leadership and executing creative campaigns.
- Other info: Dynamic work environment with opportunities for rapid career growth.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Brand Director – Myprotein role at THGJoin to apply for the Brand Director – Myprotein role at THGAbout THGWe are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we\’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you\’ll go further, faster. What are you waiting for?Role: Global Brand DirectorReporting to: Chief Marketing OfficerBusiness: THG NutritionLocation: THG HQ, Manchester (Fully Office Based)About THG Nutrition: THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world\’s largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear.Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we\’re a force for good, and we keep it real. These are the values that drive our team through every day.Why be a Brand Director at THG? Joining THG as a Brand Director means you\’ll be at the forefront of shaping the direction of multiple nutrition brands, including Myprotein and its sub-brands. You\’ll experience rapid career development through exposure to cross-functional teams, global expansion plans, and industry-leading talent. With the support of our in-house creative, NPD, and influencer teams, your innovations can move from concept to market faster than anywhere else. You\’ll gain high-level strategic responsibilities, from defining brand architecture to designing market-specific campaigns, all while building enduring brand equity for some of the biggest names in the nutrition sector.As Brand Director, you\’ll:Lead and inspire a diverse team across brand, social, content, customer insights, and events/activations functions, driving collaboration, innovation, and excellence to ensure cohesive and impactful brand strategies across multiple nutrition brands.Drive disruptive strategies to cut through the noise in a highly competitive market, leveraging bold and innovative approaches that capture attention and engage consumers. Bring proven experience in executing high-impact, creative campaigns that differentiate brands and establish a strong market presence.Conduct full analysis of the nutrition space to identify trends and growth opportunities, translating insights into annual execution plans.Work cross-functionally (e.g. creative, influencer, trading, B2B teams) to build and implement comprehensive, localised brand strategies for multiple markets.Collaborate with influencers, ambassadors, and athletes to ensure their involvement is central to our approach.Oversee and refine brand health metrics, adapting campaign plans to balance commercial objectives with long-term brand building.Shape and develop the brand architecture and playbook to guide how Myprotein and sub-brands interact, delivering both brand synergy and market impact.What skills and experience do I need for this role?Proven experience in leading global brand or marketing functions.The ideal candidate will have experience within a fast-growing SME.The ideal candidate should be able to work within frameworks whilst balancing brand and product needs, they need to be creative but structured.Demonstrated success in developing and executing multi-brand or brand architecture strategies.Strong ability to interpret market insights, identify trends, and translate them into successful commercial strategies.Skilled in building high-performing teams, fostering collaboration, and managing cross-functional relationships.Experience partnering with influencers or ambassadors and measuring the impact of influencer marketing.Excellent analytical capabilities and a data-driven mindset to track brand performance and optimise campaigns.Familiarity with digital marketing channels, platforms, and tools for brand development.Effective communication and stakeholder management skills, with a track record of working in fast-paced, matrixed environments.What\’s in it for me?Career DevelopmentAccess bespoke development programmes that have been designed and developed by our in-house L&D team.Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.Enhanced Leave25 days annual leave plus bank holidays.Don\’t want to work on your birthday? We don\’t either! Enjoy your day off on us!Enhanced maternity and paternity pay, depending on length of service.Up to 10 days compassionate leave.Buy back up to 3 days each year.Unlock 2 days volunteer leave after 12-months.Wellbeing SupportAccess face-to-face and virtual appointments with our in-house GP.Access our in-house CBT therapist.Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.State-of-the-art on-site gym.Access to our on-site physio.Other PerksSave up to 12% on the cost of personal tech through our salary sacrifice scheme.Subsidised bus pass from Manchester City Centre to our ICON office.Up to 50% staff discount on THG brands.On-site staff shop.Access to on-site barber.Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.Anniversary gifts when you hit 5 and 10 years of service.We are an equal opportunities employer. We\’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.Seniority level DirectorEmployment type Full-timeJob function Marketing and SalesIndustriesTechnology, Information and Internet
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Brand Director - Myprotein employer: THG
Contact Detail:
THG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director - Myprotein
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands thoroughly. Understand their market position and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns or projects you've worked on to the interview. Discuss how you drove innovation and collaboration within your teams, as this aligns perfectly with what THG is looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining THG and being part of our mission to lead in nutrition and beauty.
We think you need these skills to ace Brand Director - Myprotein
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the nutrition industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about shaping the future of Myprotein and its sub-brands.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and marketing. We love seeing how your past roles have prepared you for this position, so don’t hold back on those impressive campaigns or strategies you've executed!
Be Data-Driven: Since we value analytical capabilities, include specific metrics or results from your previous work. Show us how your data-driven mindset has led to successful brand strategies or campaign optimisations in the past.
Keep It Professional Yet Personal: While we appreciate professionalism, we also want to get a sense of who you are. Don’t be afraid to inject a bit of your personality into your application. Remember, we’re looking for someone who can inspire and lead a diverse team!
How to prepare for a job interview at THG
✨Know Your Brands Inside Out
Before the interview, dive deep into Myprotein and its sub-brands. Understand their unique selling points, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Creative Strategies
Prepare examples of innovative campaigns you've led in the past. Be ready to discuss how you identified trends and translated them into successful strategies. Highlight your ability to think outside the box, especially in a competitive market like nutrition.
✨Emphasise Cross-Functional Collaboration
Since the role involves working with various teams, be sure to share experiences where you've successfully collaborated across departments. Discuss how you fostered teamwork and drove projects forward, as this will resonate well with their emphasis on collaboration.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you've used data to track brand performance and optimise campaigns. Prepare to talk about specific metrics you've monitored and how they influenced your decision-making process, aligning with their focus on brand health metrics.