At a Glance
- Tasks: Create engaging social-first copy and compelling storytelling for beauty campaigns.
- Company: Join THG Beauty, a global leader in beauty ecommerce with iconic brands.
- Benefits: Enjoy 25 days annual leave, enhanced pay, and wellbeing support.
- Other info: Dynamic environment with excellent career development opportunities and perks.
- Why this job: Be part of a creative team shaping the future of beauty marketing.
- Qualifications: Experience in copywriting, strong social media skills, and a passion for beauty.
The predicted salary is between 30000 - 40000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a Mid‑Weight Copywriter at THG Beauty?
Cult Beauty is looking for a creative Mid‑Weight Copywriter to join the brand team. This role will play a key part in shaping engaging copy across multiple marketing channels while upholding the Cult Beauty tone of voice. The ideal candidate will have strong marketing copywriting experience, a passion for beauty, and a deep understanding of social content and emerging trends. They will be responsible for delivering compelling storytelling across campaigns, social platforms and Cult Beauty Edit launches, while supporting wider business copy requests.
Responsibilities
- Own and write social‑first copy across all social media channels
- Create engaging, on‑brand content tailored to different platforms and audiences
- Contribute fresh creative ideas during content planning and campaign brainstorms
- Stay up to date with current social trends, cultural moments and beauty conversations
- Lead copywriting and storytelling for Cult Beauty Edit boxes across all marketing touchpoints
- Uphold and protect the Cult Beauty tone of voice across all written communications
- Support wider marketing initiatives with campaign and promotional copy where required
- Respond to ad‑hoc copy briefs for affiliates, PR and trade requests
- Collaborate closely with social, creative, marketing and brand teams
- Ensure all copy is accurate, consistent and aligned with brand guidelines
Skills and experience
- Proven experience in a copywriting or content role within marketing, editorial or brand environments
- Strong social‑first writing skills with an understanding of platform‑specific content
- Passion for beauty, skincare, makeup and industry trends
- Excellent storytelling and communication skills
- Strong understanding of tone of voice and brand guardianship
- Ability to manage multiple projects and deadlines in a fast‑paced environment
- Highly organised with strong attention to detail
- Creative thinker with a proactive and collaborative approach
What’s in it for me?
Career Development: Access bespoke development programmes that have been designed and developed by our in‑house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
Enhanced Leave: 25 days annual leave plus bank holidays. Enjoy your birthday off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12 months.
Wellbeing Support: Access face‑to‑face and virtual appointments with our in‑house GP. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks: Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Up to 50% staff discount on THG brands. Refer someone and get up to £1000 when they pass probation. Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Beauty Copywriter: Social-First Campaigns & Brand Storytelling employer: THG
At THG Beauty, we pride ourselves on being an exceptional employer that champions creativity and innovation in the beauty industry. Our vibrant work culture fosters collaboration and personal growth, offering bespoke development programmes and generous leave policies, including your birthday off and volunteer days. With a commitment to diversity and inclusion, we empower our employees to thrive while enjoying unique perks like substantial staff discounts and well-being support, making THG Beauty a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Beauty Copywriter: Social-First Campaigns & Brand Storytelling
✨Tip Number 1
Get your social media game on point! Since the role is all about social-first campaigns, make sure your profiles reflect your creativity and understanding of beauty trends. Share your thoughts on current beauty conversations and showcase your writing skills through engaging posts.
✨Tip Number 2
Network like a pro! Connect with people in the beauty industry on platforms like LinkedIn. Join groups, participate in discussions, and don’t hesitate to reach out to professionals at THG or similar companies. You never know who might help you land that interview!
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research THG Beauty’s brands and their tone of voice. Be ready to discuss how you can contribute to their storytelling and marketing strategies. Show them you’re not just a fan of beauty but also a strategic thinker.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the THG team. Let’s get you that dream job!
We think you need these skills to ace Beauty Copywriter: Social-First Campaigns & Brand Storytelling
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for beauty shine through! Share your favourite products, trends, or brands that inspire you. We want to see that you’re not just a copywriter, but a beauty enthusiast too!
Tailor Your Copy:Make sure your application reflects the Cult Beauty tone of voice. Use engaging and on-brand language that showcases your understanding of our audience. This is your chance to demonstrate your social-first writing skills right from the get-go!
Highlight Your Experience:Don’t forget to mention any relevant experience in copywriting or content creation. Whether it’s campaigns, social media, or editorial work, we want to know how your background aligns with what we do at THG Beauty.
Keep It Organised and Clear:Make your application easy to read and well-structured. Use bullet points if necessary, and ensure there are no typos or errors. Attention to detail is key, and we’ll appreciate your effort in presenting a polished application!
How to prepare for a job interview at THG
✨Know Your Brands
Before the interview, dive deep into THG's portfolio of brands like LOOKFANTASTIC and Cult Beauty. Familiarise yourself with their tone of voice and recent campaigns. This will help you demonstrate your understanding of the brand and how you can contribute to their storytelling.
✨Showcase Your Social Savvy
Prepare examples of your previous work that highlight your social-first writing skills. Be ready to discuss how you've tailored content for different platforms and audiences. This will show that you not only understand the beauty industry but also know how to engage with it effectively online.
✨Stay Trendy
Keep up with current beauty trends and cultural moments. During the interview, share your insights on emerging trends and how they could influence future campaigns. This will showcase your passion for beauty and your proactive approach to copywriting.
✨Be Creative in Your Responses
Think outside the box when answering questions. Use storytelling techniques to illustrate your points and make your responses memorable. This aligns perfectly with the role's focus on compelling storytelling and will help you stand out as a creative thinker.
