At a Glance
- Tasks: Lead marketing strategies for the Myprotein app, driving downloads and user engagement.
- Company: THG is a global ecommerce leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and access to wellness support.
- Other info: Work fully office-based in Manchester and enjoy perks like staff discounts and a state-of-the-art gym.
- Why this job: Join a fast-growing wellness movement and shape the future of nutrition with industry-leading brands.
- Qualifications: 3+ years in marketing, preferably in mobile app or e-commerce; strong analytical and communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Role: App Marketing Manager
Reporting to: Head of Paid Media
Brand: Myprotein
Location: THG HQ, 7-9 Sunbank Lane, Altrincham, Manchester, WA15 0AF (Fully office based)
About Nutrition
Led by the world\'s largest online sports nutrition brand, Myprotein, THG Nutrition is a group of digital-first brands spanning the nutrition and wellness space.
Its vertically integrated model allows for the business to expand and operate in complementary markets to sports nutrition such as vegan products, vitamins, bars, snacks, and activewear, all within the online and digital space in key markets including the UK and Asia.
Why be an App Marketing Manager at THG Nutrition?
At THG Nutrition, you’ll be at the forefront of a rapidly growing global wellness movement. You\'ll have the opportunity to work with industry-leading brands, drive new market expansions, and shape the future of wellness. Our fully integrated in-house capabilities mean you’ll see your strategies come to life, making this a unique role that combines career progression, exposure to diverse markets, and the chance to lead a high-performing team to new heights.
As an App Marketing Manager you’ll:
- Marketing Strategy & Planning: Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty.
- Campaign Development: Plan and execute integrated marketing campaigns across various channels (in-app, email, push notifications, social media, paid ads, etc.) to drive app growth and enhance customer experience.
- Cross-functional Collaboration: Work closely with internal teams, including product, CRM, ecommerce, and content, to ensure alignment on key objectives, optimise app performance, and identify new growth opportunities.
- Data-Driven Decisions: Utilise app performance data and analytics to measure campaign effectiveness, user behaviour, and engagement, continuously optimising strategies for maximum ROI.
- User Engagement & Retention: Develop and manage lifecycle marketing strategies (onboarding, retention, win-back) tailored to different user segments to drive long-term engagement.
- Performance Monitoring: Own key performance metrics for app marketing efforts, including download rates, engagement, retention, and customer lifetime value (LTV). Report on the success of marketing campaigns and initiatives.
- Innovation & Testing: Stay on top of emerging trends in mobile marketing, app store optimisation (ASO), and technology to continuously improve and innovate within the app marketing space.
What skills & experience do I need for this role?
- Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing is a plus.
- Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, app store optimisation (ASO), and app monetisation.
- Experience in managing and optimising campaigns across multiple channels (email, push notifications, social media, paid media, influencer marketing, etc.).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve performance.
- Ability to lead cross-functional teams and manage multiple projects with competing deadlines.
- Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
- Experience in using marketing tools, platforms, and analytics (e.g., Google Analytics, Apptweak, Tableau and mobile attribution platforms like AppsFlyer) to drive app performance.
- Familiarity with app performance KPIs and user segmentation strategies.
Preferred Qualifications:
- 3+ years of experience in marketing, with experience in mobile app marketing being highly desirable.
- Experience working in e-commerce, fitness, or nutrition brands is a plus.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\'t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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App Marketing Manager | THG Nutrition in Manchester employer: THG
At THG Nutrition, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. With a focus on employee growth, our bespoke development programmes and comprehensive wellbeing support ensure that you thrive both personally and professionally. Located in Altrincham, Manchester, our state-of-the-art facilities and unique perks, such as enhanced leave and discounts on THG brands, make this an exciting place to advance your career in the dynamic world of wellness.
StudySmarter Expert Advice🤫
We think this is how you could land App Marketing Manager | THG Nutrition in Manchester
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We think you need these skills to ace App Marketing Manager | THG Nutrition in Manchester
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at THG, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at THG. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at THG
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that THG uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at THG. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
