At a Glance
- Tasks: Drive retail media revenue and create impactful advertising strategies for non-endemic brands.
- Company: Join THG, a global leader in beauty and sports nutrition with a vibrant team culture.
- Benefits: Enjoy competitive pay, generous leave, wellness support, and exclusive discounts on THG brands.
- Other info: Access bespoke development programmes and enjoy a dynamic, collaborative work environment.
- Why this job: Be at the forefront of digital advertising in the beauty industry and make a real impact.
- Qualifications: Experience in media or partnerships, strong storytelling skills, and a proactive mindset.
The predicted salary is between 40000 - 50000 £ per year.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we are powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster.
Life at THG Beauty
We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.
Why be an Advertising Partnerships Manager at THG Beauty?
The Advertising Partnerships Manager is responsible for driving incremental retail media revenue from non-endemic brand partners (brands that do not retail products on-site) by translating our first-party audience, insight and media capabilities into compelling, scalable advertising solutions. This role is commercial and consultative, owning end-to-end relationships with non-endemic partners across sectors such as FMCG, lifestyle, services, tech, travel and finance. Success will be driven through the creation of full-funnel, insight-led media strategies activated across onsite, offsite and owned channels, aligned to brand objectives such as awareness, consideration, and brand lift rather than direct product sales.
The role sits within the Retail Media team and works closely with Digital Activation, Data & Insight & Brand Marketing to build a credible, repeatable non-endemic proposition.
As Advertising Partnerships Manager, you'll:
- Strategy & Revenue Growth
- Own and grow a portfolio of non-endemic advertisers, accountable for revenue delivery against agreed retail media targets.
- Translate advertiser objectives (awareness, reach, consideration, brand uplift) into audience-led retail media strategies using first-party data and insight.
- Identify and unlock new non-endemic categories and verticals, building commercially viable use cases for retail media beyond trade investment.
- Develop scalable non-endemic packages (e.g. tentpole moments, seasonal opportunities, audience sponsorships) that can be repeated across partners.
- Client & Agency Partnership
- Act as a trusted senior partner to brand and agency stakeholders, leading planning conversations and presenting clear value narratives for retail media.
- Own briefing, planning and recommendation of multi-channel media plans, working collaboratively with agencies where relevant.
- Lead commercial negotiations, pricing discussions and contract alignment in partnership with Sales and Finance.
- Media Planning & Activation
- Shape full-funnel media plans across onsite placements, offsite paid media, CRM, content and sponsorships, aligned to advertiser KPIs.
- Work closely with Digital Activation and Campaign teams to ensure accurate briefing, delivery and optimisation of campaigns.
- Ensure campaigns are delivered to agreed timelines, budgets and performance benchmarks.
- Performance, Insight & Storytelling
- Own performance narratives for non-endemic campaigns, using insight to demonstrate value beyond conversion (e.g. reach, frequency, engagement, brand metrics).
- Deliver clear, commercially relevant post-campaign reporting and recommendations to drive repeat investment.
- Feed learnings back into proposition development, pricing and go-to-market strategy.
- Cross-Functional Collaboration
- Partner closely with Data & Insight teams to evolve non-endemic audience products and measurement frameworks.
- Collaborate with Brand, Content and Marketing teams to align non-endemic activity with key tentpole moments and campaigns.
- Support internal education on non-endemic retail media, helping scale understanding and confidence across the wider business.
What you'll bring:
- Experience in a commercial, media, partnerships or brand-facing role where you've built solutions around audiences, content or data.
- A strong understanding of how brands build awareness and connection, not just drive immediate sales.
- Commercial confidence, with experience owning targets, shaping opportunities and driving revenue.
- The ability to turn insight into clear, compelling stories that resonate internally and externally.
- Strong stakeholder management skills, with the ability to collaborate across multiple teams in a fast-paced environment.
- A proactive, curious mindset; you're always looking for new ideas, new angles and better ways of doing things.
What's in it for me?
- Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Refer a suitable candidate and receive up to £1000 when they pass probation.
- Anniversary gifts when you hit 5 and 10 years of service.
Equal Opportunities & EEO Statement
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse and inclusive environment and hence welcomes applications from all sections of the community.
Advertising Partnerships Manager | Lookfantastic employer: THG
THG is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the beauty and nutrition sectors. With access to bespoke development programmes and a strong focus on employee wellbeing, including enhanced leave and health support, team members are empowered to grow their careers while enjoying a range of unique perks, such as substantial discounts on THG brands and a vibrant office environment in Manchester. Join us at THG Beauty, where your contributions will be valued and your professional journey accelerated.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Partnerships Manager | Lookfantastic
✨Get to Know Your E-commerce Community
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✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
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We think you need these skills to ace Advertising Partnerships Manager | Lookfantastic
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at THG, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with THG's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at THG. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at THG
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that THG uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at THG. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
