Head of Influencers - THG Nutrition | Myprotein Division Location UK, Manchester Job Type Full-time About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for? Life at THG Nutrition THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day. The role We’re looking for an experience Head of Influencers to lead the creator and ambassador marketing across Myproten. You’ll set the strategy, build meaningful long-term partnerships and turn creator content into measurable brand and commercial growth. This is a senior role for someone who understands the different communities around performance nutrition and everyday wellbeing. What you’ll do Own the influencer and ambassador strategy across all three brands, from planning and creator selection through to delivery and measurement. Build a diverse network of creators, athletes and experts whose audiences and values align with each brand. Lead partnerships across paid campaigns, gifting, affiliate activity, events, product launches and longer-term ambassador programmes. Create briefs that give partners room to make authentic content while meeting clear brand and commercial objectives. Work with brand, social, PR, ecommerce and performance teams to connect creator activity with wider campaigns. Manage budgets, agency relationships, contracts and negotiations, securing strong value and appropriate usage rights. Set meaningful measures of success, including reach, engagement, content quality, traffic, sales and return on investment. Use audience insight, platform trends and campaign results to improve the programme continually. Lead and develop the influencer team, building effective processes and high standards for delivery. Protect brand reputation by ensuring partnerships are transparent, compliant and grounded in accurate product claims. Own and evolve the global influencer, athlete, ambassador
Head of Influencers - THG Nutrition | Myprotein employer: THG plc
THG Nutrition is an exceptional employer that fosters a dynamic and innovative work culture, empowering employees to challenge the status quo and drive growth for renowned brands like Myprotein. With a strong focus on personal development and career progression, team members are encouraged to leverage data-driven insights to create impactful marketing strategies across diverse European markets, all while enjoying the benefits of a collaborative and fast-paced environment.
