At a Glance
- Tasks: Lead social media strategy for a global beauty brand's YouTube channel and drive audience growth.
- Company: Join TheSoul Group, a leader in the creator economy with a vibrant remote-first culture.
- Benefits: Flexible working hours, location freedom, and competitive compensation based on your expertise.
- Other info: Collaborate with a diverse team across 85+ countries on inspiring projects.
- Why this job: Make a global impact by shaping digital content that reaches billions of followers.
- Qualifications: Proven experience in growing social media channels, especially in beauty or related sectors.
The predicted salary is between 59400 - 72600 £ per year.
TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites. Together with our network of talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media.
We are looking for a Senior Social Media Strategist to own the social and audience strategy behind the YouTube channel of a globally recognized beauty brand. In this role, you will define the strategic direction for a high-growth, high-volume global YouTube channel with a Shorts-first approach. You will identify the audience behaviors that drive discovery, subscription, and purchase, translate cultural and trend signals into repeatable content direction, and shape the content calendar around key product launches, activations, and brand moments.
You will own the growth strategy behind what the channel publishes, developing clear hypotheses, reviewing performance alongside analytics specialists, and adapting the approach based on what the data shows. You will also shape the creator activation strategy, from briefing and selection criteria to performance evaluation and progression across creator tiers, while identifying how organic content can connect effectively with commerce and paid amplification.
Working closely with creative, analytics, community, and account teams, you will ensure that social strategy translates into clear, actionable direction across the wider project. You will also present and defend strategic recommendations to senior client stakeholders across media and marketing.
A strong understanding of YouTube, internet culture, creators, and emerging subcultures is essential, together with a proven track record of growing social channels rather than focusing primarily on campaign-led activations. Experience working with large brands in beauty or closely related consumer categories is strongly preferred.
Requirements
- Proven track record of growing social media channels or accounts, with the ability to demonstrate measurable growth and clearly explain the strategies and decisions that drove it.
- Strong agency-side experience in social media strategy for large brands, with experience in beauty or a closely adjacent consumer category strongly preferred.
- Deep understanding of YouTube formats, audience behavior, discovery, and creator culture, alongside strong knowledge of other major social platforms.
- Demonstrable ability to assess content strategically and structurally, identifying why specific content performs and translating those insights into repeatable approaches.
- Strong understanding of internet culture, emerging trends, online communities, creators, and subcultures.
- Experience developing content and audience strategies for high-volume publishing environments is highly desirable.
- Experience designing and running creator or influencer activations, ideally across multiple markets, is an advantage.
- Strong analytical fluency, with the ability to interpret performance data, challenge assumptions, identify inconsistencies, and develop testable hypotheses.
- Ability to adapt strategic direction based on performance data and confidently scale, refine, or discontinue approaches based on evidence.
- Strong stakeholder management and presentation skills, with the confidence to present and defend strategic recommendations to senior client audiences.
- Understanding of social commerce or affiliate mechanics is a plus.
- Familiarity with paid social planning and the relationship between organic performance and paid amplification is a plus, but not essential.
- Native-level or professional working proficiency in English.
Benefits
- Flexible Engagement Structure: This opportunity is offered under an independent service-provider agreement, giving you the freedom to shape how you deliver your expertise.
- Location Freedom: You can deliver services from any suitable location that supports high-quality outcomes.
- Global Network and Inspiring Projects: You’ll collaborate with a diverse international network of professionals across 85+ countries.
- Smooth Collaboration and Project Support: We provide modern collaboration platforms, clear project coordination, and streamlined processes.
- Make a Global Impact: Your expertise will contribute to initiatives that influence audiences worldwide.
Senior Social Media Strategist employer: TheSoul Group
TheSoul Group is an exceptional employer, offering a dynamic work culture that empowers employees to lead AI transformation projects for mid-market CEOs. With a focus on measurable outcomes and strong client relationships, team members enjoy competitive compensation, ample career progression opportunities, and the flexibility of a remote-first environment, making it a rewarding place to grow professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Strategist
✨Get Involved in Local Communities
Social work is all about connections and community, so don’t shy away from getting hands-on. Volunteer at local charities or grassroots organisations. This not only boosts your skills but also helps you build a solid network, often leading to freelance opportunities in social work!
✨Showcase Your Work Online
Create a portfolio showcasing case studies and successes from your social work. Use platforms like LinkedIn to share insights about your experiences. The more visible you are in showcasing your expertise, the more likely you are to attract clients who need your services.
✨Tap into Social Work Networks
Join online forums and social media groups specifically for social workers. Websites like The National Association of Social Workers (NASW) have resources and connections tailored for freelancers. Being active in these spaces can lead to referral opportunities and job postings that aren’t advertised elsewhere.
✨Reach Out Directly to Organisations
Don’t wait for job listings – be proactive! Reach out to local charities, schools, and health organisations to pitch your freelance services. Many times, they might not advertise for help, but would love to know you’re available. Plus, applying through our website can give you an edge in visibility!
We think you need these skills to ace Senior Social Media Strategist
Some tips for your application 🫡
Showcase Your Experience in Social Work:When applying for a freelance social work position at TheSoul Group, make sure to highlight any relevant experience you've gained—whether it's through internships, volunteer work, or previous roles. Include specific examples that demonstrate your ability to handle diverse client needs and situations.
Include Your Qualifications and Certificates:Don’t forget to mention any qualifications or certifications relevant to social work, like your degree or specialised training. These can really set you apart from other candidates, especially since social work often requires specific credentials to ensure client safety and well-being.
Present a Strong Portfolio:As a freelancer, it’s great to have a portfolio that showcases your case studies or programme designs. This can help potential clients, like TheSoul Group, see the tangible impact of your work. Include client testimonials where possible to add credibility!
Clarify Your Availability and Rates:When you apply, be upfront about your availability and rates. Since freelance social work can be quite flexible, stating your working hours and what you charge will help TheSoul Group understand how you fit into their needs. It's all about setting the right expectations!
How to prepare for a job interview at TheSoul Group
✨Showcase Your Experience
As a freelancer in social work, it’s crucial to highlight your previous experiences. Share case studies or anecdotes that illustrate your ability to manage diverse client needs. Remember, specific situations where you made a positive impact can really set you apart!
✨Prepare for Ethical Scenarios
Expect questions about ethical dilemmas you’ve faced in your past work. Social work often involves complex situations; be prepared to discuss how you navigated those scenarios and the decisions you made. This will showcase your critical thinking and adherence to ethical standards.
✨Pitch Your Unique Approach
Freelancing means you have a unique selling point. Be ready to explain what makes your approach distinct. Whether it's a specific methodology you adhere to or a particular demographic you focus on, articulating this can convince potential clients of your value.
✨Discuss Your Availability and Rates
In a freelance interview, it’s essential to clearly discuss your availability and how you structure your rates. Be honest about what you can commit to, whether it’s hours, specific projects, or ongoing support. Transparency here builds trust with TheSoul Group from the get-go!
