At a Glance
- Tasks: Shape and develop brand identity while delivering creative campaigns for award-winning restaurants.
- Company: Join Thesleff Group, a fast-growing hospitality business in London.
- Benefits: Enjoy private medical insurance, 28 days leave, and 50% restaurant discounts.
- Other info: Collaborative culture with opportunities for ongoing learning and career progression.
- Why this job: Play a key role in shaping exciting restaurant concepts and enhancing guest experiences.
- Qualifications: 5 years in marketing or brand management, ideally in hospitality or lifestyle sectors.
The predicted salary is between 45000 - 55000 £ per year.
Brand Manager – Restaurant Group
Thesleff Group – London. Office Based with Ocassional Site Visits.
Thesleff Group is looking for an exceptional Brand Manager to join our growing Marketing team and play a key role in shaping the future of one of London's most exciting hospitality groups.
This is an outstanding opportunity for an experienced Brand Manager who combines creativity with commercial thinking.
Working closely with the Marketing Director, you will help lead the development, positioning and activation of our brands across a portfolio of award-winning restaurants and bars, strengthening brand identity, increasing guest engagement and supporting commercial performance.
Our portfolio includes Los Mochis Notting Hill, Los Mochis London City, Sale e Pepe, Sale e Pepe Mare, MA/NA Mayfair, Viajante87 and several exciting new concepts currently in development.
What We Offer
- Private Medical Insurance
- 10 days fully paid sick leave
- 28 days annual leave
- Pension Scheme
- Career progression within a rapidly expanding hospitality group
- Salary sacrifice
- Study support
- 50% discount across our restaurants when dining with family and friends
- Ongoing learning and professional development
- A collaborative, creative and people-focused culture
- The opportunity to work with some of London's most recognised hospitality brands
The Role
As Brand Manager, you will be responsible for helping shape, develop and protect the identity of our brands while delivering creative campaigns and initiatives that increase awareness, strengthen guest engagement and support revenue growth across the Group.
You will collaborate closely with operational teams, creative partners and the wider marketing department to ensure every guest touchpoint reflects the quality, creativity and personality of each brand.
The successful Brand Manager will thrive in a fast-paced hospitality environment, balancing strategic brand thinking with hands‑on campaign delivery and execution.
Key Responsibilities
- Develop and implement annual brand plans and marketing strategies across the Group's portfolio.
- Act as a brand guardian, ensuring clear and consistent positioning, tone of voice and visual identity across all guest touchpoints.
- Plan, deliver and evaluate integrated brand campaigns across digital, social, PR and print.
- Work closely with the Social Media Manager, Digital Marketing Manager and PR team to deliver consistent and engaging brand messaging.
- Support new restaurant openings, concept launches, seasonal campaigns and promotional activity.
- Help develop brand positioning, storytelling and creative direction for existing and new concepts.
- Manage relationships with external agencies, photographers, designers and creative suppliers.
- Oversee the production of marketing collateral, menus, POS materials and brand assets.
- Manage agreed marketing and brand budgets, ensuring strong return on investment.
- Analyse campaign and brand performance and produce regular reports using key marketing metrics.
- Conduct competitor and market analysis to identify trends and new opportunities within the hospitality sector.
- Ensure brand consistency across the entire guest journey, both online and offline.
- Organise photoshoots, content creation, brand activations and promotional events.
- Work closely with restaurant management teams to support local marketing initiatives while maintaining overall brand standards.
About You
You will ideally have
- At least 5 years' experience within marketing or brand management, ideally within hospitality, lifestyle, luxury or a similarly guest-focused industry.
- 2–3 years' experience in a Brand Manager, Marketing Manager or similar role.
- Experience managing multi-site or multi-brand campaigns.
- A strong understanding of brand positioning, identity and storytelling.
- Excellent project management and organisational skills.
- Strong understanding of digital marketing, social media and content strategy.
- Experience using marketing analytics and reporting tools.
- Outstanding written and verbal communication skills.
- The ability to manage multiple priorities in a fast-paced environment.
- A strong creative eye and attention to detail.
- A genuine passion for restaurants, hospitality and creating memorable guest experiences.
Why Join Thesleff Group?
Thesleff Group is one of London's fastest-growing premium hospitality businesses.
We are passionate about creating extraordinary guest experiences through exceptional food, world-class service and distinctive brands.
As our new Brand Manager, you will have the opportunity to play an important role in shaping and developing some of the capital's most exciting restaurant concepts, while helping to bring new brands and ideas to life.
Please note
Applicants must have the current right to live and work in the UK.
Our Commitment to Diversity & Inclusion
At Thesleff Group, we are committed to building diverse teams and creating an inclusive workplace where everyone feels respected, valued and able to thrive.
We welcome applications from people of all backgrounds, identities and experiences.
Employment decisions are based on skills, experience and potential, ensuring equal opportunities for all.
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Brand Manager in City of Westminster employer: Thesleff Group
Thesleff Group is an exceptional employer, offering a dynamic work environment in the heart of London’s vibrant hospitality scene. With a strong focus on employee development and collaboration, you will have the opportunity to grow your career while working alongside passionate professionals dedicated to delivering outstanding guest experiences. Enjoy competitive benefits and a culture that values innovation and teamwork, making it a rewarding place to thrive in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thesleff Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thesleff Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thesleff Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thesleff Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thesleff Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thesleff Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thesleff Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thesleff Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thesleff Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thesleff Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
