Benefits
Share Options, Bonus Scheme, Flexible Working
www.wellfordclinics.com
About Wellford
Wellford is on a mission to redefine access to medical cannabis in the UK, backed by a healthcare ecosystem that includes cultivation, pharmacy and specialist clinical services. Together, we're helping thousands of patients access treatment and ongoing support.
With ambitious growth plans and exciting projects ahead, we're looking for a talented Creative Content Manager to help bring Wellford to life through compelling, high-quality content. From doing justice to the stories of our patients to finding creative ways to explain complex topics, you'll help shape how people see, understand and engage with Wellford.
The Role
This is a hands-on creative content role with a strong focus on video.
Working closely with our Social Media Manager and Digital Growth Manager, you'll create content that powers our paid advertising, social channels and wider marketing activity.
One day you might be developing and editing creative for a new campaign, the next helping to film a patient story, or testing a new social format.
We're looking for someone who understands what makes people stop scrolling, enjoys experimenting with new ideas and can turn complex or sensitive topics into engaging, accessible content. You will help ensure everything we produce feels distinctly Wellford and reflects the quality of care and experience we provide to patients.
Responsibilities
- Create engaging video and static content for paid advertising and digital marketing campaigns
- Produce short-form video content for Instagram, Facebook, TikTok and YouTube
- Support content creation for website, blog and email marketing campaigns
- Ensure content follows search and content optimisation best practices and contributes to organic growth
- Collaborate with the Social Media Manager and Digital Growth Manager to develop and test creative concepts
- Attend events and company activities to help capture content and tell compelling stories
- Monitor content performance and use insights to inform future creative development
- Help build and maintain a library of creative assets and encourage creative best practice
- Help bring the Wellford brand to life across all marketing channels and ensure content remains consistent with brand guidelines
About You
- Strong video creation and editing skills, with experience producing engaging content for social media and paid advertising
- Proficiency with content creation and editing tools such as Adobe Creative Suite
- Natural storytelling ability with excellent written and verbal communication skills
- Comfortable using AI tools to support content ideation, research, production and workflow efficiency
- Understanding of content optimisation principles and how content can improve visibility across search engines, AI assistants and other digital discovery platforms
- Creative, curious and proactive, with a strong eye for detail and the ability to manage multiple projects and deadlines
- Able to help implement scalable creative processes, workflows and best practice to support efficient, consistent content production as the business grows
- Passionate about keeping up to date with social media trends and creating authentic content that connects with audiences and drives engagement
- Motion graphics and animation experience
- Experience within healthcare, wellness, consumer or lifestyle brands
What You'll Get
- Shape the content output of a fast-growing healthcare brand
- Freedom to test ideas, experiment with new formats and guide what we create
- Access to interesting stories, people and projects, from patient journeys and clinician interviews to campaigns and events
- A collaborative and ambitious team that moves quickly and values good ideas
- Competitive salary, share options, bonus scheme and hybrid working
- The opportunity to grow with the business and play a key role in its next stage of growth
Why Wellford
This is an opportunity to join a growing business at an exciting stage, where your ideas will be heard, your work will be seen and your contribution will make a difference to thousands of patients.
Please include a portfolio or examples of your work with your application.
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