At a Glance
- Tasks: Lead athlete brand marketing and exciting collaborations to elevate women's football.
- Company: Join WSL Football, a pioneering force in women's professional football.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Flexible working hours and travel to clubs for hands-on delivery.
- Why this job: Be part of transforming women's football and engaging with superstar athletes.
- Qualifications: Experience in athlete brand marketing and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Welcome to a new era for women’s professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women’s professional game, we can transform women’s football in this country. And by transforming football, we transform society. WSL Football will accelerate the sustainable growth of the women’s game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women’s club football.
This role focuses on two of our most exciting growth areas: Athlete Brand Marketing and Brand Collaborations. This season, we piloted an Athlete Brand Marketing Programme with 6 of our 24 clubs, and we’re looking to expand the pilot for 2026/27, bringing more clubs in and evolving the model as we go. You’ll lead the strategy and delivery (with agency support), working closely with players to help them build their personal brands and commercial prospects.
In summary, you’ll own day‑to‑day planning and delivery across clubs, agencies and partners – scaling and improving our Athlete Brand Marketing Programme, while creating collaborations that bring WSL Football to new audiences and build our connection with younger fans. This role is advertised as a fixed‑term contract for up to a period of 12 months.
What will you be doing?
- Athlete Brand Marketing Programme – Strategy & Expansion: Lead the expansion of the Athlete Brand Marketing Programme pilot from 2026/27, including iteration of the delivery model and selection of clubs.
- Athlete Brand Marketing Programme – Delivery, Agency & Evaluation: Oversee end‑to‑end execution of the programme, including the management of skills lab sessions in club environments and day‑to‑day operational planning.
- Club Relationships & Partner Integration: Build incredibly strong working relationships with clubs, providing clear guidance, proactive communication and consistent support throughout the season.
- Brand Ambassadors: Lead the relationship, planning and marketing execution with WSL Brand Ambassadors, ensuring activity supports league priorities.
- Brand Collaborations & New Audiences: Collaborate with the Head of Brand Marketing on the creation of new brand IP targeted at Gen Alpha, developing marketing plans with licensee partners.
- Budget Management: Oversee management of the budget associated with your workstreams, tracking spend and ensuring activity is delivered efficiently.
- Coaching: Support the Marketing Team Coordinator and oversee workload delivery and coaching.
- Other: Execute additional tasks as required to meet Women’s Super League Football’s changing priorities.
What are we looking for?
- Proven athlete brand marketing experience – hands‑on working with athletes to shape personal brand, content and commercial readiness.
- Brilliant communication skills.
- Experience designing and scaling programmes.
- Strong delivery and operations capability.
- Excellent club and stakeholder relationship management.
- Proven agency management.
- Strong collaboration and influencing skills.
- Analytical mindset.
- Budget and resource management.
- Digitally confident and highly organised.
- Very flexible approach to working hours and travel.
Beneficial to have:
- Strong understanding of women’s football and the evolving fan/cultural landscape.
- Experience working directly with football clubs and / football talent.
- Experience collaborating with broadcasters, social platforms or major commercial partners.
- Exposure to licensing and IP development.
- Comfortable in a growth‑phase organisation.
Please note that Women’s Super League Football office is based in Farringdon in Central London. Women’s Super League Football welcomes applications from everyone.
Marketing Manager – Athlete Brand Marketing and Brand Collaborations employer: Theriseofwomensfootball
At WSL Football, we are not just transforming women's football; we are creating a vibrant and inclusive work culture that champions innovation and collaboration. Located in the heart of Central London, we offer our employees unique opportunities for growth within a dynamic environment, where passion for the game meets professional development. Join us to be part of a team that is dedicated to empowering athletes and engaging with fans, all while enjoying the benefits of working in a forward-thinking organisation committed to making a meaningful impact on society.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – Athlete Brand Marketing and Brand Collaborations
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or collaborations.
✨Tip Number 2
Show your passion for women’s football! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the game and its growth. Share your ideas on how to engage younger fans and elevate athlete brands – it’ll set you apart!
✨Tip Number 3
Prepare for interviews by researching the company and its current initiatives. Familiarise yourself with their Athlete Brand Marketing Programme and think of ways you could contribute. Bring fresh ideas to the table that align with their vision for 'New Wave Football'.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t forget to follow up after applying – a little persistence can go a long way!
We think you need these skills to ace Marketing Manager – Athlete Brand Marketing and Brand Collaborations
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for women's football shine through! We want to see how excited you are about transforming the game and engaging with players. Share your personal experiences or insights that connect you to the sport.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in athlete brand marketing. We’re looking for specific examples of how you've worked with athletes before, so don’t hold back on those details!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Use bullet points if it helps to break down your achievements!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Theriseofwomensfootball
✨Know Your Athlete Brand Marketing
Make sure you brush up on your athlete brand marketing knowledge. Be ready to discuss specific examples of how you've helped athletes shape their personal brands and the impact it had. This role is all about building relationships with players, so showing your understanding of their needs will set you apart.
✨Showcase Your Communication Skills
Since this position requires brilliant communication skills, practice articulating your thoughts clearly and confidently. Think about how you can build rapport with players and club staff, and be prepared to share examples of how you've successfully managed relationships in the past.
✨Demonstrate Your Programme Design Experience
Be ready to talk about your experience designing and scaling programmes. Highlight any pilot models you've iterated and how you engaged clubs in the process. This will show that you can not only lead but also adapt strategies to align with business goals.
✨Prepare for Stakeholder Management Questions
Expect questions about managing stakeholders, including agencies and commercial partners. Have examples ready that demonstrate your ability to set clear roles and objectives while ensuring smooth collaboration. This will showcase your strong delivery and operations capability.
