Senior Manager, Digital Strategy & Enablement in London

Senior Manager, Digital Strategy & Enablement in London

London Full-Time 70000 - 90000 £ / year (est.) Home office (partial)
Theramex

At a Glance

  • Tasks: Lead digital transformation and develop global digital strategies for impactful customer journeys.
  • Company: Join Theramex, a fast-growing specialist in Women’s Health with a purpose-driven mission.
  • Benefits: Enjoy competitive rewards, private health insurance, hybrid working, and generous holiday allowance.
  • Other info: Be part of a dynamic team focused on innovation and best practices in digital strategy.
  • Why this job: Make a real difference in women's healthcare while shaping the future of digital marketing.
  • Qualifications: Bachelor's degree in relevant fields and extensive digital marketing experience in pharma.

The predicted salary is between 70000 - 90000 £ per year.

London, United Kingdom – Hybrid (3 days per week in-office – St James Park)

At Theramex we are driven by a clear purpose of improving the lives of women around the world through innovative and accessible healthcare.

As one of the fastest growing global specialists in Women’s Health, we combine the agility of a scale up with the impact and ambition of a private equity backed organisation.

Here, your work translates into real world outcomes – shaping portfolios, influencing strategic direction, and driving meaningful change for patients.

About You

  • Bachelor's degree in Marketing, Business, Life Sciences, or a related discipline.
  • Experience with digital marketing, including extensive experience within the pharmaceutical industry.
  • Strong understanding of global and local digital channel ecosystems, customer behaviours, and engagement preferences across multiple touchpoints.
  • Ability to analyse campaign performance and customer engagement data, translating insights into actionable recommendations that drive optimisation and business impact.
  • Deep expertise in CRM and marketing automation platforms, including knowledge of OCE and its application in customer engagement strategies.
  • Proven track record of leading change and embedding new processes, standards, and ways of working within complex, matrixed global organisations.
  • Natural coach and mentor with a demonstrated ability to build digital capabilities and make complex concepts accessible to non-digital stakeholders.
  • Strong influencing and stakeholder management skills, with the ability to challenge the status quo and drive alignment across Global Brand Leads and Country Teams without direct authority.
  • Highly organised and execution-focused, with a proven ability to design and implement scalable, efficient, and repeatable processes.
  • Strong understanding of healthcare compliance requirements (e. g., ABPI, EFPIA, GDPR) and experience navigating Medical, Legal, and Regulatory (MLR) review and approval processes.

About The Role

The Senior Manager, Digital Strategy & Enablement is a newly created role focused on accelerating the company's digital transformation agenda.

This position will lead the development of the global digital roadmap, establish standardised ways of working, and bridge the gap between global brand strategy and local market execution.

A key priority will be building a world‑class Digital Centre of Excellence, empowering teams through capability building and best‑in‑class omnichannel frameworks.

  • Key Duties and Responsibilities
  • Partner with Global Marketing teams to translate brand and therapeutic area strategies into integrated, high‑impact omnichannel customer journeys.
  • Serve as the strategic digital lead to Global Marketing, embedding digital‑first thinking into brand planning and execution.
  • Collaborate with IT and Analytics teams to evolve and future‑proof the digital ecosystem, ensuring robust tracking, measurement, and performance visibility across channels.
  • Lead the development of the corporate website and global social media strategy, delivering a best‑in‑class digital experience and amplifying external engagement.
  • Develop and maintain the Global Digital Playbook, establishing clear standards and best practices for content development, channel activation, traffic generation, and KPI measurement.
  • Optimise the digital operating model by defining clear roles, responsibilities, and ways of working between global and local teams to maximise efficiency and reduce duplication.
  • Partner with IT to develop and deliver a Digital Excellence training programme to strengthen digital capabilities and execution standards across country marketing teams.
  • Provide hands‑on support and strategic guidance for priority initiatives, ensuring alignment with global standards while addressing local business needs.
  • Facilitate cross‑market best practice forums to share success stories, pilot outcomes, insights, and lessons learned across geographies.
  • Define and implement a global digital measurement framework, establishing consistent KPIs for engagement, conversion, and ROI across all markets.
  • Develop executive‑level reporting dashboards that provide real‑time visibility into digital performance, business impact, and optimisation opportunities.
  • Identify, evaluate, and scale successful local innovations and pilot programmes into global best practices.

Benefits & Perks

  • Competitive reward package, including 25 days holiday plus 8 bank holidays.
  • Private health insurance for employee and family members.
  • Pension contribution: 10% company + 5% employee (auto‑enrolled from day one).
  • Hybrid working.
  • Cycle to work scheme.
  • Engaging employee experience events and shared learning opportunities.
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Senior Manager, Digital Strategy & Enablement in London employer: Theramex

At Theramex, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London that fosters innovation and collaboration. Our commitment to improving women's health translates into meaningful work for our employees, with ample opportunities for professional growth and development, supported by a competitive benefits package including private health insurance and a generous pension scheme. Join us in making a real impact while enjoying a hybrid working model that promotes work-life balance and community engagement.

Theramex

Contact Details:

Theramex Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Manager, Digital Strategy & Enablement in London

Show Your Creative Side

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Engage in Marketing Communities

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Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Theramex on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

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We think you need these skills to ace Senior Manager, Digital Strategy & Enablement in London

Digital Marketing
Pharmaceutical Industry Experience
Customer Engagement Strategies
Campaign Performance Analysis
CRM and Marketing Automation Platforms
Change Management
Coaching and Mentoring

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Theramex. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Theramex:Show us that you’ve done your homework! In your application, briefly mention what you admire about Theramex’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Theramex

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Theramex will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Theramex, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.