At a Glance
- Tasks: Lead creative strategy for exciting Paid Social projects with top brands.
- Company: Join a vibrant independent digital marketing agency in Liverpool.
- Benefits: Competitive salary, hybrid work model, and opportunities for growth.
- Other info: Collaborative environment with a focus on performance and creativity.
- Why this job: Make your mark in the eCommerce space with innovative campaigns on Meta and TikTok.
- Qualifications: Experience in paid social strategy and a passion for creative ideas.
The predicted salary is between 38000 - 46000 £ per year.
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys are specialists within the eCommerce space working with some exciting brands across the world of Fashion and Beauty.
About the role
As a Senior Creative Strategist, the focus of your role will be to take leadership upon creative strategy for the agency’s Paid Social projects.
What you’ll be doing day to day:
- Own the creative strategy for a defined portfolio of paid media clients, with Meta and TikTok as the primary channels.
- Develop compelling ad concepts informed by brand guidelines, client tone of voice, buyer personas, and AI avatar direction.
- Write detailed creative briefs that creators can act on without ambiguity.
- Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions.
- Analyse on and off-platform performance data to identify what is working, what is not, and what to do next.
- Brief and direct AI-powered and human creators clearly and at volume.
- Participate in workshops and structured sessions with client stakeholders to align on creative direction.
- Report on creative performance in plain language with clear recommendations.
About you
To be considered for this Senior Creative Strategist you must be passionate about creating unique strategic ideas for Paid Social campaigns.
What we're looking for:
- Demonstrable experience in performance creative or paid social creative strategy, with examples of work and results to back it up.
- Proven track record producing paid media creative at volume, particularly across Meta and TikTok.
- Solid understanding of paid social performance and the relationship between creative decisions and commercial outcomes.
- Proven hands-on experience with AI-assisted production tools such as Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
- Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
You must be able to commute to Liverpool City Centre, 3 days a week.
Senior Creative Strategist (Paid Social) in Warrington employer: ThePlaceToBe
ThePlaceToBe is an exceptional employer, offering a vibrant work culture that fosters creativity and innovation in the heart of Liverpool City Centre. With a focus on employee growth, you will have the opportunity to lead exciting projects for renowned brands in the Fashion and Beauty sectors while enjoying the flexibility of a hybrid working model. Join a passionate team where your strategic ideas can flourish and make a real impact in the dynamic world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist (Paid Social) in Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups related to digital marketing. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid social campaigns. Include case studies that demonstrate your creative strategies and the results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios specific to creative strategy. Think about how you would approach a new campaign for a brand and be ready to share your thought process. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it gives us a chance to see your enthusiasm right from the start!
We think you need these skills to ace Senior Creative Strategist (Paid Social) in Warrington
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can bring fresh ideas to the table, so don’t hold back!
Tailor Your Experience:Make sure to highlight your experience with paid social campaigns, especially on Meta and TikTok. We want to see how your past work aligns with what we do, so be specific about your achievements and the results you've driven.
Keep It Clear and Concise:While we love creativity, clarity is key! Write your application in a way that’s easy to read and understand. Avoid jargon where possible and make sure your points are straightforward—this will help us see your potential as a communicator.
Apply Through Our Website:We encourage you to apply directly through our website. This way, you’ll ensure your application gets to the right people quickly. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at ThePlaceToBe
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok Ads Manager. Brush up on the latest features and best practices for both platforms, as you'll need to demonstrate your understanding of how creative decisions impact performance.
✨Showcase Your Creative Portfolio
Bring along examples of your previous work that highlight your experience in performance creative. Be ready to discuss the results of your campaigns and how your strategies led to success, especially in the eCommerce space.
✨Prepare for Data-Driven Discussions
Since analysing performance data is key in this role, be prepared to talk about how you've used data to inform your creative decisions in past projects. Think of specific examples where your insights led to optimised campaigns.
✨Communicate Clearly and Confidently
Practice articulating your ideas in a straightforward manner. You’ll need to write detailed creative briefs and report on performance, so being able to convey complex information in plain language will be crucial.
