At a Glance
- Tasks: Lead creative strategy for exciting Paid Social projects with top fashion and beauty brands.
- Company: Join a dynamic independent digital marketing agency in Liverpool City Centre.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and rapid iteration.
- Why this job: Make your mark in the eCommerce space and drive impactful campaigns on Meta and TikTok.
- Qualifications: Experience in performance creative and a passion for innovative social media strategies.
The predicted salary is between 47000 - 55000 £ per year.
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys are specialists within the eCommerce space working with some exciting brands across the world of Fashion and Beauty.
About the role
As a Lead Creative Strategist, the focus of your role will be to take leadership upon creative strategy for the agency’s Paid Social projects.
What you’ll be doing day to day:
- Lead personally on several key client accounts, acting as the most senior creative voice on those relationships.
- Develop compelling ad concepts across paid media channels, with Meta and TikTok as the primary focus.
- Write detailed creative briefs that draw on brand guidelines, client tone of voice, buyer personas, and AI avatar direction, producing work that creators can act on without ambiguity.
- Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions rather than instinct alone.
- Build and manage testing frameworks: hypothesis, execution, analysis, and rapid iteration.
- Line-manage the Performance Creative team, including regular one-to-ones, development planning, and ongoing coaching.
- Be the escalation point for creative questions and blockers across the team.
- Set the standard for creative quality, testing rigour, and output velocity.
About you
To be considered for this Lead Creative Strategist you must be passionate about creating unique strategic ideas for Paid Social campaigns.
What we're looking for:
- Demonstrable experience in performance creative or paid social creative strategy, with a track record that speaks for itself.
- Proven ability to produce high-volume creative output across paid media channels, particularly Meta and TikTok.
- Strong grasp of paid social performance and the relationship between creative decisions and commercial outcomes.
- Proven hands-on experience with AI-assisted production tools, including Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
- Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
- Experience working directly with DTC ecommerce brands.
You must be able to commute to Liverpool City Centre, 3 days a week.
Lead Creative Strategist (Paid Social) in Warrington employer: ThePlaceToBe
ThePlaceToBe is an exceptional employer, offering a vibrant work culture that fosters creativity and innovation in the heart of Liverpool City Centre. With a focus on employee growth, you will have the opportunity to lead and mentor a talented team while working with exciting global brands in the fashion and beauty sectors. Enjoy a hybrid working model that promotes work-life balance, alongside competitive salaries and a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Creative Strategist (Paid Social) in Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups related to digital marketing. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid social campaigns. Include case studies that demonstrate your creative strategy and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in the role and the agency's work.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Keep an eye on our job listings and make sure your application stands out by showcasing your passion for creative strategy in paid social.
We think you need these skills to ace Lead Creative Strategist (Paid Social) in Warrington
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique approach to creative strategy. Remember, we’re looking for someone who can think outside the box, so don’t be afraid to show us what makes you stand out.
Tailor Your Application:Make sure to tailor your application specifically for the Lead Creative Strategist role. Highlight your experience with paid social campaigns, especially on platforms like Meta and TikTok. We want to see how your background aligns with our needs, so be specific about your achievements!
Be Data-Driven:Since this role involves optimising campaigns based on performance data, make sure to mention any relevant metrics or results from your past work. We love numbers that tell a story, so include examples of how your creative decisions have led to successful outcomes in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team at StudySmarter!
How to prepare for a job interview at ThePlaceToBe
✨Know Your Creative Stuff
Make sure you brush up on your knowledge of performance creative and paid social strategies. Be ready to discuss specific campaigns you've worked on, especially those involving Meta and TikTok. Show them you can not only create compelling ad concepts but also understand the data behind them.
✨Showcase Your Leadership Skills
As a Lead Creative Strategist, you'll be managing a team. Prepare examples of how you've successfully led projects or teams in the past. Highlight your experience with one-to-ones and coaching, as this will demonstrate your ability to nurture talent and drive results.
✨Get Familiar with AI Tools
Since the role involves using AI-assisted production tools, make sure you know your way around platforms like Creatify and CapCut Pro. Bring examples of how you've used these tools to enhance your creative output, and be ready to discuss how they can improve campaign performance.
✨Understand the Brand Voice
Before the interview, research the brands the agency works with, especially in the fashion and beauty sectors. Be prepared to talk about how you would adapt your creative strategies to fit different brand guidelines and tones of voice. This shows you're not just a creative thinker but also a strategic one.
