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- Tasks: Lead CRO operations and design A/B testing programmes to boost conversions.
- Company: Exciting independent digital marketing agency in Leeds with a vibrant culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a dynamic team and enjoy excellent career development opportunities.
- Why this job: Make a real impact on exciting brands in tourism and drinks industries.
- Qualifications: Experience in CRO, strong analytical skills, and a passion for UX optimisation.
The predicted salary is between 35000 - 45000 £ per year.
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys offer services such as Web Development, Paid Media, SEO, PR and Content Marketing. This digital agency works with a string of exciting brands mostly within the tourism and drinks industry.
About the role...
As a Senior CRO Manager, you’ll sit within a large technical team and take lead upon the agency’s CRO operations.
What you’ll be doing day to day:
- Designing and executing structured A/B testing programmes with clear hypotheses and measurable outcomes.
- Identifying conversion opportunities through UX analysis and eCommerce best practice.
- Using quantitative and qualitative data to uncover insights and inform optimisation decisions.
- Defining success metrics and ensuring testing is statistically robust and commercially meaningful.
- Managing test pipelines to ensure efficient delivery and clear client visibility.
- Interpreting results and translating findings into actionable recommendations.
- Reviewing customer journeys to identify friction across key conversion points.
- Collaborating with UX/UI designers to ensure recommendations are practical and effective.
- Working closely with data and analytics teams to support deeper insight and tracking.
About you...
To be considered for this Senior CRO Manager role you must have a passion for all things UX optimisation.
What we're looking for:
- Proven experience delivering CRO programmes in an agency or eCommerce environment.
- Strong knowledge of A/B testing methodology, including hypothesis creation and statistical analysis.
- Experience with leading CRO tools and web analytics platforms.
- A solid understanding of UX, eCommerce design patterns and conversion principles.
- Confidence analysing data and turning insight into clear recommendations.
- Strong communication skills, including presenting to clients.
You must be able to commute to Leeds City Centre, 2 days a week.
Sound like you? Or interested in having a chat about your next career move? Get in touch.
Senior Manager - Digital Resilience in Leeds employer: ThePlaceToBe
Contact Detail:
ThePlaceToBe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager - Digital Resilience in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRO projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO and UX optimisation. Be ready to discuss your thought process and how you approach problem-solving in real scenarios.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Senior Manager - Digital Resilience in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRO Manager role. Highlight your experience with A/B testing and UX optimisation, as these are key for us. Use specific examples that showcase your skills and achievements in these areas.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital resilience and how your background aligns with our agency's needs. Be sure to mention any exciting brands you've worked with, especially in tourism or drinks.
Showcase Your Data Skills: Since data analysis is crucial for this role, make sure to highlight your experience with web analytics platforms. Talk about how you've used quantitative and qualitative data to drive decisions and improve conversion rates in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at ThePlaceToBe
✨Know Your CRO Inside Out
Make sure you brush up on your knowledge of conversion rate optimisation (CRO) principles. Be ready to discuss your past experiences with A/B testing, hypothesis creation, and statistical analysis. The more specific examples you can provide, the better!
✨Showcase Your Data Skills
Since this role involves a lot of data analysis, be prepared to talk about how you've used quantitative and qualitative data in previous roles. Bring examples of how your insights led to actionable recommendations that improved conversion rates.
✨Communicate Clearly
Strong communication skills are key for this position. Practice explaining complex concepts in simple terms, as you'll need to present findings to clients. Consider doing mock presentations to friends or family to build your confidence.
✨Collaborate Like a Pro
This role requires working closely with UX/UI designers and analytics teams. Think of examples where you've successfully collaborated with others to achieve a common goal. Highlight your teamwork skills and how they contributed to successful projects.