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- Tasks: Lead CRO operations and design A/B testing programmes to boost conversions.
- Company: Exciting independent digital marketing agency in Leeds with a vibrant culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a dynamic team and enjoy excellent career development opportunities.
- Why this job: Make a real impact on exciting brands in tourism and drinks industries.
- Qualifications: Experience in CRO, strong analytical skills, and a passion for UX optimisation.
The predicted salary is between 35000 - 45000 £ per year.
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys offer services such as Web Development, Paid Media, SEO, PR and Content Marketing. This digital agency works with a string of exciting brands mostly within the tourism and drinks industry.
About the role...
As a Senior CRO Manager, you’ll sit within a large technical team and take lead upon the agency’s CRO operations.
What you’ll be doing day to day:
- Designing and executing structured A/B testing programmes with clear hypotheses and measurable outcomes.
- Identifying conversion opportunities through UX analysis and eCommerce best practice.
- Using quantitative and qualitative data to uncover insights and inform optimisation decisions.
- Defining success metrics and ensuring testing is statistically robust and commercially meaningful.
- Managing test pipelines to ensure efficient delivery and clear client visibility.
- Interpreting results and translating findings into actionable recommendations.
- Reviewing customer journeys to identify friction across key conversion points.
- Collaborating with UX/UI designers to ensure recommendations are practical and effective.
- Working closely with data and analytics teams to support deeper insight and tracking.
About you...
To be considered for this Senior CRO Manager role you must have a passion for all things UX optimisation.
What we’re looking for:
- Proven experience delivering CRO programmes in an agency or eCommerce environment.
- Strong knowledge of A/B testing methodology, including hypothesis creation and statistical analysis.
- Experience with leading CRO tools and web analytics platforms.
- A solid understanding of UX, eCommerce design patterns and conversion principles.
- Confidence analysing data and turning insight into clear recommendations.
- Strong communication skills, including presenting to clients.
You must be able to commute to Leeds City Centre, 2 days a week.
Sound like you? Or interested in having a chat about your next career move? Get in touch.
Senior Manager, Digital in Leeds employer: ThePlaceToBe
Contact Detail:
ThePlaceToBe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Digital in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work in CRO. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best A/B testing projects and UX optimisation successes. This will not only impress potential employers but also give you a chance to talk about your hands-on experience during interviews.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used quantitative and qualitative data to drive decisions in past roles. Practice explaining complex concepts in simple terms – it’ll show you can communicate effectively with clients.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, it’s a great way to show your enthusiasm for joining our team at ThePlaceToBe!
We think you need these skills to ace Senior Manager, Digital in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRO Manager role. Highlight your experience with A/B testing and UX optimisation, as these are key for us. Use specific examples that showcase your skills in a digital marketing agency or eCommerce environment.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRO and how you can contribute to our team. Mention any exciting projects you've worked on and how they relate to the role. Keep it engaging and personal!
Showcase Your Data Skills: Since data analysis is crucial for this position, make sure to highlight your experience with web analytics tools. Talk about how you've used data to inform decisions and improve conversion rates in past roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at ThePlaceToBe
✨Know Your A/B Testing Inside Out
Make sure you brush up on your A/B testing methodology. Be ready to discuss how you've designed and executed testing programmes in the past, including how you formulated hypotheses and measured outcomes. This will show that you’re not just familiar with the process but have hands-on experience.
✨Showcase Your Data Skills
Prepare to talk about how you've used both quantitative and qualitative data to drive optimisation decisions. Bring examples of insights you've uncovered and how they led to actionable recommendations. This will demonstrate your analytical prowess and ability to translate data into results.
✨Understand the Client's Perspective
Since you'll be working closely with clients, think about how you can communicate complex ideas simply. Practice explaining your past projects in a way that highlights the value you brought to clients. This will help you stand out as someone who can bridge the gap between technical details and client needs.
✨Collaborate Like a Pro
Be prepared to discuss your experience working with UX/UI designers and data teams. Highlight specific instances where collaboration led to successful outcomes. This shows that you’re a team player and understand the importance of cross-functional teamwork in achieving conversion goals.