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- Tasks: Lead and innovate the digital marketing strategy for a fast-growing beauty brand.
- Company: Join a creative independent retail brand with a collaborative culture.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a team that values creativity and drives commercial success.
- Why this job: Shape the future of digital marketing in a dynamic ecommerce environment.
- Qualifications: Proven experience in digital marketing, strong analytical skills, and knowledge of AI tools.
The predicted salary is between 60000 - 80000 £ per year.
Leeds – On-site (Hybrid working following probation)
ThePlaceToBe are excited to be working closely with an independent retail brand in the premium beauty space that’s experiencing rapid international growth and expanding its presence and customer base across multiple global markets. This is a brilliant opportunity to join a brand known for its creativity, bold approach to ecommerce, and a culture that values collaboration, innovation, and growth. Marketing sits right at the heart of the business, and this role will play a key part in driving performance, sales and digital strategy.
About the role…
As Head of Digital Marketing, you’ll take ownership of the full digital function, leading from the front in a hands-on capacity while also providing direction and leadership across the team. This role is heavily focused on performance, data and commercial impact, and would suit someone who enjoys being in the detail while also driving strategy and growth.
What you’ll be doing day to day…
- Owning and driving the full digital marketing strategy across all channels
- Leading on performance marketing, with a focus on revenue growth and ROI
- Analysing data and running A/B testing to optimise performance
- Managing and optimising paid media spend across key platforms
- Leading meetings, reporting on performance and driving commercial decisions
About you
This role would suit someone who is highly commercial, data-driven and confident owning digital performance within a fast-moving ecommerce environment. You’ll be hands-on, comfortable leading from the front and enjoy using data to inform decisions and drive growth.
What we’re looking for
- Proven experience in a senior digital marketing role within ecommerce or retail
- Strong understanding of performance marketing and paid media channels
- Highly analytical, confident working with data and driving decisions
- Experience with A/B testing and performance optimisation
- Knowledge of AI tools and how to apply them within marketing
Interested in hearing more about a role where you can genuinely shape and drive digital growth within a fast-scaling brand? Let’s chat.
Head of Digital Marketing in Leeds employer: ThePlaceToBe
Contact Detail:
ThePlaceToBe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to demonstrate your hands-on experience and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used data to drive performance and growth in previous roles. Employers love candidates who can back up their strategies with solid numbers!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact in the digital marketing space. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Digital Marketing in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Digital Marketing role. Highlight your achievements in performance marketing and data analysis, as these are key to what we’re looking for.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about digital marketing and how your experience can drive growth for our brand. Be bold and creative – we love that!
Showcase Your Analytical Skills: Since this role is heavily focused on data, don’t shy away from sharing specific examples of how you’ve used data to inform decisions and optimise performance in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at ThePlaceToBe
✨Know Your Numbers
As a Head of Digital Marketing, you'll need to be data-driven. Brush up on key performance metrics relevant to the role, like ROI and conversion rates. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing and executing digital marketing strategies. Think of specific examples where you led a campaign or initiative that resulted in significant growth. This will demonstrate your hands-on experience and strategic thinking.
✨Familiarise Yourself with A/B Testing
Since the role involves A/B testing and performance optimisation, be prepared to explain your process for running tests. Share any successful outcomes from your past experiences and how they impacted overall performance.
✨Emphasise Collaboration and Leadership
This position requires leading a team, so highlight your leadership style and how you foster collaboration. Share examples of how you've motivated your team and driven results through effective communication and teamwork.