At a Glance
- Tasks: Drive customer growth through digital marketing across various channels.
- Company: Exciting retail brand investing in ecommerce and digital innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on performance and brand engagement.
- Why this job: Be a key player in shaping impactful digital marketing strategies.
- Qualifications: Experience in digital marketing, especially in retail or ecommerce.
The predicted salary is between 40000 - 50000 £ per year.
Outskirts of Leeds - 5 days onsite
ThePlaceToBe are proud to be partnering with a growing retail brand who are continuing to invest heavily into their ecommerce and digital offering. As part of their next phase of growth, they’re now looking for a commercially focused Digital Marketing Manager to take ownership of acquisition and retention marketing activity across multiple digital channels.
About the role
This is a performance-driven digital marketing role focused on driving profitable customer growth across paid media, CRM and organic social channels. You’ll play a key role in shaping and delivering digital marketing activity that improves customer acquisition, retention and overall brand performance.
What you’ll be doing day to day
- Owning and managing customer acquisition activity across paid social, PPC and other digital channels
- Leading CRM and email marketing activity, including lifecycle campaigns, customer retention and automated journeys
- Driving organic social performance and helping shape content and channel strategy
- Monitoring and optimising campaign performance, budgets and ROI across all digital activity
- Using data, analytics and insights to identify opportunities for growth and improved performance
- Working closely with internal teams and external agencies to ensure campaigns are aligned and delivering against commercial objectives
- Supporting wider brand and ecommerce campaigns, launches and promotional activity
About you
This role would suit someone who thrives in a fast-paced ecommerce or retail environment and enjoys balancing performance marketing with brand growth and customer engagement. You’ll be commercially minded, data-driven and confident managing multiple digital channels.
What we’re looking for
- Previous experience in a Digital Marketing Manager or Performance Marketing role within retail, ecommerce or consumer brands
- Strong understanding of paid media, customer acquisition and retention strategies
- Experience across CRM, email marketing and lifecycle campaigns
- Knowledge of analytics, reporting and campaign optimisation
- Experience managing or supporting organic social activity
- A collaborative approach with the ability to work closely with creative, ecommerce and wider marketing teams
Digital Performance Marketing Manager in Leeds employer: ThePlaceToBe
ThePlaceToBe is an exceptional employer located on the outskirts of Leeds, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee growth, the company provides ample opportunities for professional development in the fast-evolving field of digital marketing. Employees enjoy a supportive culture that values innovation and performance, making it an ideal place for those looking to make a meaningful impact in the retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Marketing Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ThePlaceToBe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ThePlaceToBe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ThePlaceToBe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ThePlaceToBe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Performance Marketing Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ThePlaceToBe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ThePlaceToBe:Show us that you’ve done your homework! In your application, briefly mention what you admire about ThePlaceToBe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ThePlaceToBe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ThePlaceToBe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ThePlaceToBe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
