CRM Manager

Leeds – Hybrid (3 days in office) ThePlaceToBe are excited to be working closely with a bold, energetic lifestyle brand that’s making waves across fashion and retail and growing at pace. This brand is known for its strong community, standout products, and focus on creating experiences that connect with customers, fostering creativity, impact, and long-term growth. As CRM Manager, you’ll lead the brand’s customer engagement strategy, creating data-driven campaigns that boost loyalty, retention, and growth across email, SMS, and push channels. What you’ll be doing day to day Developing and executing CRM strategies across email, SMS, and push notifications Planning, building, and optimising automated flows and personalised campaigns Segmenting audiences and using data insights to deliver targeted messaging Tracking performance, reporting insights, and recommending improvements Ensuring all communications align with the brand identity and wider content plan About you This CRM Manager role would suit someone who’s both creative and analytical, enjoys turning data into meaningful campaigns, and thrives in a fast-paced, consumer-focused environment. What we're looking for Proven experience in CRM or e-commerce marketing (ideally 5+ years) Experience running high-performing campaigns across email, SMS, and push channels Confident with automation flows, customer segmentation, and reporting dashboards Strong analytical skills with the ability to translate data into actionable insights Excellent project management, attention to detail, and a creative, proactive approach Sound like you? Or interested in having a chat about your next career move? Get in touch 💌 #J-18808-Ljbffr