At a Glance
- Tasks: Lead customer engagement strategies and create data-driven campaigns to boost loyalty.
- Company: Exciting lifestyle brand known for creativity and community focus.
- Benefits: Competitive salary, hybrid work model, and opportunities for growth.
- Other info: Join a dynamic team and shape the future of customer experiences.
- Why this job: Make a real impact in a fast-paced environment while connecting with customers.
- Qualifications: 5+ years in CRM or e-commerce marketing with strong analytical skills.
The predicted salary is between 35000 - 45000 € per year.
ThePlaceToBe are excited to be working closely with a bold, energetic lifestyle brand that’s making waves across fashion and retail and growing at pace. This brand is known for its strong community, standout products, and focus on creating experiences that connect with customers, fostering creativity, impact, and long-term growth.
About the role… As CRM Manager, you’ll lead the brand’s customer engagement strategy, creating data-driven campaigns that boost loyalty, retention, and growth across email, SMS, and push channels.
What you’ll be doing day to day…
- Developing and executing CRM strategies across email, SMS, and push notifications
- Planning, building, and optimising automated flows and personalised campaigns
- Segmenting audiences and using data insights to deliver targeted messaging
- Tracking performance, reporting insights, and recommending improvements
- Ensuring all communications align with the brand identity and wider content plan
About you… This CRM Manager role would suit someone who’s both creative and analytical, enjoys turning data into meaningful campaigns, and thrives in a fast-paced, consumer-focused environment.
What we're looking for…
- Proven experience in CRM or e-commerce marketing (ideally 5+ years)
- Experience running high-performing campaigns across email, SMS, and push channels
- Confident with automation flows, customer segmentation, and reporting dashboards
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent project management, attention to detail, and a creative, proactive approach
Sound like you? Or interested in having a chat about your next career move? Get in touch 💌
CRM Manager employer: ThePlaceToBe
ThePlaceToBe is an exceptional employer that champions creativity and community within the vibrant fashion and retail sector. With a hybrid working model based in Leeds, employees benefit from a dynamic work culture that encourages personal growth and innovation, alongside competitive salaries and a focus on impactful customer engagement strategies. Join a team where your contributions are valued, and you can thrive in a fast-paced environment while making a real difference in customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best CRM campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies. Bring ideas to the table that align with their brand identity and show how you can enhance their customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the brand and the role shine through. We want to see how your passion for CRM and customer engagement aligns with our vibrant community and creative ethos.
Be Data-Driven:Since this role is all about creating data-driven campaigns, make sure to highlight your analytical skills. Share specific examples of how you've used data insights to craft successful campaigns in your previous roles.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that match the job description. We love seeing candidates who take the extra step to connect their background with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at ThePlaceToBe
✨Know Your Data
As a CRM Manager, you'll be expected to turn data into actionable insights. Brush up on your analytical skills and be ready to discuss how you've used data in past campaigns. Bring examples of successful strategies you've implemented based on data analysis.
✨Showcase Your Creativity
This role requires a blend of creativity and analytics. Prepare to share specific examples of innovative campaigns you've developed. Think about how you can demonstrate your ability to create engaging content that resonates with customers.
✨Understand the Brand
Familiarise yourself with the brand's identity and values before the interview. Be prepared to discuss how you would align your CRM strategies with their mission and community focus. Showing that you understand their ethos will set you apart.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and project management abilities. Think of scenarios where you've had to optimise campaigns or manage multiple projects simultaneously. Be ready to explain your thought process and the outcomes.
