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- Tasks: Lead customer engagement strategies and create data-driven campaigns to boost loyalty.
- Company: Join a bold lifestyle brand making waves in fashion and retail.
- Benefits: Hybrid work model, creative environment, and opportunities for growth.
- Other info: Fast-paced, consumer-focused environment perfect for creative thinkers.
- Why this job: Make an impact by connecting with customers through innovative campaigns.
- Qualifications: 5+ years in CRM or e-commerce marketing with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Leeds – Hybrid (3 days in office)
ThePlaceToBe are excited to be working closely with a bold, energetic lifestyle brand that is making waves across fashion and retail and growing at pace. This brand is known for its strong community, standout products, and focus on creating experiences that connect with customers, fostering creativity, impact, and long-term growth.
As CRM Manager, you will lead the brand's customer engagement strategy, creating data-driven campaigns that boost loyalty, retention, and growth across email, SMS, and push channels.
What you will be doing day to day:
- Developing and executing CRM strategies across email, SMS, and push notifications
- Planning, building, and optimising automated flows and personalised campaigns
- Segmenting audiences and using data insights to deliver targeted messaging
- Tracking performance, reporting insights, and recommending improvements
- Ensuring all communications align with the brand identity and wider content plan
About you:
This CRM Manager role would suit someone who is both creative and analytical, enjoys turning data into meaningful campaigns, and thrives in a fast-paced, consumer-focused environment.
What we are looking for:
- Proven experience in CRM or e-commerce marketing (ideally 5+ years)
- Experience running high-performing campaigns across email, SMS, and push channels
- Confident with automation flows, customer segmentation, and reporting dashboards
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent project management, attention to detail, and a creative, proactive approach
Sound like you? Or interested in having a chat about your next career move? Get in touch.
CRM Manager employer: ThePlaceToBe
Contact Detail:
ThePlaceToBe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best CRM campaigns. This will give you an edge during interviews and help us see how you can bring value to our team.
✨Tip Number 3
Prepare for the interview by researching the brand's values and recent campaigns. Tailor your answers to show how your experience aligns with their goals. We love seeing candidates who are genuinely interested in what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our vibrant community and contributing to our growth.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Creative Side: When writing your application, let your creativity shine through! We want to see how you can turn data into engaging campaigns, so don’t hold back on showcasing your unique approach and ideas.
Be Data-Driven: Since this role is all about CRM strategies, make sure to highlight your analytical skills. Share examples of how you've used data insights to drive successful campaigns in the past – we love a good success story!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We appreciate when candidates show they’ve done their homework!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our community!
How to prepare for a job interview at ThePlaceToBe
✨Know Your Data
As a CRM Manager, you'll be expected to turn data into actionable insights. Brush up on your analytical skills and be ready to discuss how you've used data in past campaigns. Bring examples of how your strategies boosted customer engagement and retention.
✨Showcase Your Creativity
This role requires a blend of creativity and analytics. Prepare to share innovative campaign ideas you've executed in the past. Think about how you can align these ideas with the brand's identity and community focus.
✨Familiarise Yourself with Automation Tools
Since you'll be working with automated flows, make sure you're comfortable discussing the tools you've used. Be ready to explain how you've optimised these flows for better performance and customer experience.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills. Think of scenarios where you had to pivot a campaign based on performance data or customer feedback. Highlight your project management skills and attention to detail in these examples.