At a Glance
- Tasks: Lead creative strategy for exciting Paid Social projects on Meta and TikTok.
- Company: Join a vibrant independent digital marketing agency in Liverpool City Centre.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovative ideas and performance-driven results.
- Why this job: Make your mark in the eCommerce space with top fashion and beauty brands.
- Qualifications: Experience in paid social creative strategy and familiarity with AI production tools.
The predicted salary is between 38000 - 46000 £ per year.
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys are specialists within the eCommerce space working with some exciting brands across the world of Fashion and Beauty.
As a Senior Creative Strategist, the focus of your role will be to take leadership upon creative strategy for the agency’s Paid Social projects.
What you’ll be doing day to day:
- Own the creative strategy for a defined portfolio of paid media clients, with Meta and TikTok as the primary channels.
- Develop compelling ad concepts informed by brand guidelines, client tone of voice, buyer personas, and AI avatar direction.
- Write detailed creative briefs that creators can act on without ambiguity.
- Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions.
- Analyse on and off-platform performance data to identify what is working, what is not, and what to do next.
- Brief and direct AI-powered and human creators clearly and at volume.
- Participate in workshops and structured sessions with client stakeholders to align on creative direction.
- Report on creative performance in plain language with clear recommendations.
About you:
To be considered for this Senior Creative Strategist you must be passionate about creating unique strategic ideas for Paid Social campaigns.
What we're looking for:
- Demonstrable experience in performance creative or paid social creative strategy, with examples of work and results to back it up.
- Proven track record producing paid media creative at volume, particularly across Meta and TikTok.
- Solid understanding of paid social performance and the relationship between creative decisions and commercial outcomes.
- Proven hands-on experience with AI-assisted production tools such as Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
- Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
You must be able to commute to Liverpool City Centre, 3 days a week.
Locations
Senior Creative Strategist (Paid Social) in Cheshire, Warrington employer: ThePlaceToBe
ThePlaceToBe is an exceptional employer, offering a vibrant work culture that fosters creativity and innovation in the heart of Liverpool City Centre. With a focus on employee growth, you will have the opportunity to lead exciting projects for renowned brands in the Fashion and Beauty sectors while enjoying a hybrid work model that promotes work-life balance. Join a passionate team where your strategic ideas can flourish and make a real impact in the dynamic world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist (Paid Social) in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups related to digital marketing. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid social campaigns. Include case studies that demonstrate your creative strategies and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios specific to creative strategy. Think about how you would approach a new campaign for a brand and be ready to share your thought process. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Senior Creative Strategist (Paid Social) in Cheshire, Warrington
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique approach to creative strategy. Remember, we’re looking for someone who can think outside the box, so don’t hold back!
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight your experience with paid social campaigns, especially on Meta and TikTok. We want to see how your past work aligns with what we do, so be specific about your achievements and results.
Be Clear and Concise:When writing your application, clarity is key. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point, especially when discussing your creative briefs and campaign strategies.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen and ready to join our team at ThePlaceToBe!
How to prepare for a job interview at ThePlaceToBe
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok Ads Manager. Brush up on the latest features and best practices for both platforms, as you'll need to demonstrate your understanding of how creative decisions impact performance. Bring examples of successful campaigns you've managed to showcase your expertise.
✨Showcase Your Creative Process
Prepare to discuss your approach to developing compelling ad concepts. Be ready to explain how you align with brand guidelines and client tone of voice. Having a few case studies handy that illustrate your creative strategy will help you stand out.
✨Data-Driven Decision Making
Highlight your ability to analyse performance data and make informed creative decisions. Be prepared to discuss specific metrics you've used in past campaigns and how they influenced your strategy. This shows you can connect creativity with commercial outcomes.
✨Communicate Clearly and Confidently
Since you'll be briefing creators and participating in workshops, practice articulating your ideas clearly. Use plain language when discussing creative performance and recommendations, as this will demonstrate your ability to communicate effectively with clients and team members alike.
