At a Glance
- Tasks: Lead creative strategy for exciting Paid Social projects with top brands.
- Company: Independent digital marketing agency specialising in eCommerce.
- Benefits: Competitive salary, hybrid work model, and opportunities for growth.
- Other info: Join a dynamic team in Liverpool City Centre, 3 days a week.
- Why this job: Make a real impact on creative campaigns for fashion and beauty brands.
- Qualifications: Experience in paid social strategy and performance creative.
The predicted salary is between 38000 - 46000 £ per year.
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys are specialists within the eCommerce space working with some exciting brands across the world of Fashion and Beauty.
About the role
As a Senior Creative Strategist, the focus of your role will be to take leadership upon creative strategy for the agency’s Paid Social projects.
What you’ll be doing day to day:
- Own the creative strategy for a defined portfolio of paid media clients, with Meta and TikTok as the primary channels.
- Develop compelling ad concepts informed by brand guidelines, client tone of voice, buyer personas, and AI avatar direction.
- Write detailed creative briefs that creators can act on without ambiguity.
- Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions.
- Analyse on and off-platform performance data to identify what is working, what is not, and what to do next.
- Brief and direct AI-powered and human creators clearly and at volume.
- Participate in workshops and structured sessions with client stakeholders to align on creative direction.
- Report on creative performance in plain language with clear recommendations.
About you
To be considered for this Senior Creative Strategist you must be passionate about creating unique strategic ideas for Paid Social campaigns.
What we're looking for:
- Demonstrable experience in performance creative or paid social creative strategy, with examples of work and results to back it up.
- Proven track record producing paid media creative at volume, particularly across Meta and TikTok.
- Solid understanding of paid social performance and the relationship between creative decisions and commercial outcomes.
- Proven hands-on experience with AI-assisted production tools such as Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
- Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
You must be able to commute to Liverpool City Centre, 3 days a week.
Senior Creative Strategist (Paid Social) in Birkenhead employer: ThePlaceToBe
At ThePlaceToBe, we pride ourselves on being an independent digital marketing agency that fosters a vibrant and collaborative work culture in the heart of Liverpool City Centre. Our commitment to employee growth is evident through our focus on innovative projects within the eCommerce space, offering opportunities to work with exciting global brands in Fashion and Beauty. With a hybrid working model and a supportive environment that encourages creativity and strategic thinking, we are dedicated to making your career both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist (Paid Social) in Birkenhead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Senior Creative Strategist role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid social campaigns. Make sure to include examples that demonstrate your understanding of performance creative and how it drives results. We want to see what you can do!
✨Tip Number 3
Prepare for interviews by practising common questions related to creative strategy and paid media. Think about how you can showcase your experience with Meta and TikTok. Remember, confidence is key, so own your expertise!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Creative Strategist (Paid Social) in Birkenhead
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique approach to creative strategy. Remember, we’re looking for someone who can think outside the box, so don’t hold back!
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight your experience with paid social campaigns, especially on Meta and TikTok. We want to see how your past work aligns with what we do, so be specific about your achievements and results.
Be Clear and Concise:When writing your creative briefs or any part of your application, clarity is key! We need to understand your thought process without ambiguity. Use straightforward language and structure your ideas logically to make it easy for us to follow.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ThePlaceToBe!
How to prepare for a job interview at ThePlaceToBe
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok Ads Manager. Brush up on the latest features and best practices for both platforms, as you'll need to demonstrate your understanding of how creative decisions impact performance. Bring examples of successful campaigns you've managed to showcase your expertise.
✨Showcase Your Creative Process
Prepare to discuss your approach to developing compelling ad concepts. Be ready to explain how you align with brand guidelines and client tone of voice. Having a few case studies handy that illustrate your creative strategy will help you stand out.
✨Data-Driven Decision Making
Highlight your ability to analyse performance data and make informed creative decisions. Be prepared to discuss specific metrics you've used in past campaigns and how they influenced your strategy. This shows you can connect creativity with commercial outcomes.
✨Communicate Clearly and Confidently
Since you'll be briefing creators and participating in workshops, practice articulating your ideas clearly. Use plain language when discussing creative performance and recommendations, as this will demonstrate your ability to communicate effectively with clients and team members alike.
