At a Glance
- Tasks: Lead creative strategy for exciting Paid Social projects in eCommerce.
- Company: Independent digital marketing agency specialising in Fashion and Beauty.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a dynamic team in Liverpool with a focus on innovation and creativity.
- Why this job: Be the creative force behind impactful campaigns on Meta and TikTok.
- Qualifications: Experience in performance creative and strong knowledge of paid social strategies.
The predicted salary is between 47000 - 55000 £ per year.
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys are specialists within the eCommerce space working with some exciting brands across the world of Fashion and Beauty.
As a Lead Creative Strategist, the focus of your role will be to take leadership upon creative strategy for the agency’s Paid Social projects.
What you’ll be doing day to day:
- Lead personally on several key client accounts, acting as the most senior creative voice on those relationships.
- Develop compelling ad concepts across paid media channels, with Meta and TikTok as the primary focus.
- Write detailed creative briefs that draw on brand guidelines, client tone of voice, buyer personas, and AI avatar direction, producing work that creators can act on without ambiguity.
- Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions rather than instinct alone.
- Build and manage testing frameworks: hypothesis, execution, analysis, and rapid iteration.
- Line-manage the Performance Creative team, including regular one-to-ones, development planning, and ongoing coaching.
- Be the escalation point for creative questions and blockers across the team.
- Set the standard for creative quality, testing rigour, and output velocity.
About you:
To be considered for this Lead Creative Strategist you must be passionate about creating unique strategic ideas for Paid Social campaigns.
What we're looking for:
- Demonstrable experience in performance creative or paid social creative strategy, with a track record that speaks for itself.
- Proven ability to produce high-volume creative output across paid media channels, particularly Meta and TikTok.
- Strong grasp of paid social performance and the relationship between creative decisions and commercial outcomes.
- Proven hands-on experience with AI-assisted production tools, including Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
- Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
- Experience working directly with DTC ecommerce brands.
You must be able to commute to Liverpool City Centre, 3 days a week.
Lead Creative Strategist (Paid Social) in Birkenhead employer: ThePlaceToBe
ThePlaceToBe is an exceptional employer, offering a vibrant work culture in the heart of Liverpool City Centre, where creativity thrives and innovation is celebrated. With a strong focus on employee growth, you will have the opportunity to lead exciting projects for renowned brands in the Fashion and Beauty sectors, while enjoying a hybrid work model that promotes work-life balance. Join a passionate team that values your input and fosters a collaborative environment, making it the perfect place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Creative Strategist (Paid Social) in Birkenhead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups. The more people you know, the better your chances of landing that Lead Creative Strategist role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid social campaigns. Make sure it’s easy to navigate and showcases your unique strategic ideas. We want to see what you can do!
✨Tip Number 3
Prepare for interviews by researching the agency and their clients. Understand their brand voice and recent campaigns. This will help you tailor your answers and show them you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to go directly through us.
We think you need these skills to ace Lead Creative Strategist (Paid Social) in Birkenhead
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique ideas that align with the role of Lead Creative Strategist. We want to see how you think outside the box!
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your experience with paid social campaigns, especially on platforms like Meta and TikTok. We love seeing how your background fits perfectly with what we’re looking for!
Be Data-Driven:Since this role involves optimising campaigns based on performance data, don’t forget to mention any relevant metrics or results from your past work. Show us how you've used data to drive creative decisions – it’s a big plus for us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at ThePlaceToBe
✨Know Your Creative Stuff
Make sure you brush up on the latest trends in paid social, especially on platforms like Meta and TikTok. Be ready to discuss your past campaigns and how your creative strategies led to successful outcomes. This shows you're not just a strategist but someone who lives and breathes creativity.
✨Showcase Your Leadership Skills
As a Lead Creative Strategist, you'll be managing a team. Prepare examples of how you've successfully led projects or teams in the past. Highlight your experience in coaching and developing talent, as well as how you handle creative blockers. This will demonstrate your capability to lead effectively.
✨Be Data-Driven
Since the role involves optimising campaigns based on performance data, come prepared with examples of how you've used data to inform your creative decisions. Discuss specific metrics you've tracked and how they influenced your strategy. This will show that you understand the commercial side of creativity.
✨Familiarise Yourself with Tools
Get comfortable with AI-assisted production tools mentioned in the job description, like Creatify or CapCut Pro. If you have experience with these tools, be ready to share how they've enhanced your creative output. If not, do a bit of research so you can speak confidently about them during the interview.
