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- Tasks: Lead a team to create engaging campaigns for top brands in retail, FMCG, and fashion.
- Company: Join a dynamic independent agency known for outstanding brand experiences and creative solutions.
- Benefits: Enjoy a collaborative culture, growth opportunities, and the chance to work with high-end brands.
- Why this job: Be part of exciting projects that blend creativity with strategy in a vibrant team environment.
- Qualifications: Experience in integrated/creative agencies, brand activations, and strong client relationship skills required.
- Other info: This role offers ambitious growth plans and a chance to shape your career in a thriving agency.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
💥 Account Director – Brand Activation / Shopper Marketing
💥 £45,000–£55,000
💥 Leeds – Hybrid
ThePlaceToBe are excited to be working closely with a leading shopper marketing agency in Leeds, partnering with some of the most recognisable FMCG brands. This agency is known for bold creative thinking, strong client partnerships, and a culture built on collaboration, growth, and trust. Offering hybrid working, excellent benefits, and real progression opportunities.
About the role…
As an Account Director, you’ll lead major FMCG accounts, acting as the senior strategic partner for clients and guiding the successful delivery of integrated campaigns. You’ll oversee everything from brand activation and shopper marketing to digital and retail-led activity, ensuring work is delivered on time, on brief, and on budget.
What you’ll be doing day to day…
• Leading major FMCG accounts and becoming the client’s go-to strategic partner
• Turning shopper and consumer insights into commercially driven campaign ideas
• Overseeing brand activation, shopper marketing, and digital campaigns
• Managing projects end-to-end to ensure smooth delivery, on time and on budget
• Working closely with internal teams to bring campaigns to life while identifying opportunities for growth and strengthening long-term client relationships
About you…
This role would suit someone who loves FMCG, thrives in fast-paced environments, and is confident elevating both the work and client relationships.
What we're looking for…
• Experienced Account Director or Senior Account Manager ready to step up
• Strong FMCG / shopper / retail background
• Proven ability to manage large accounts and build trusted senior relationships
• Skilled at leading campaigns across shopper and brand activation
• Strategic, commercially aware, and hands-on, with the ability to lead teams to deliver standout work
💌 Sound like you? Or interested in having a chat about your next career move? Get in touch!
Account Director employer: ThePlaceToBe
Contact Detail:
ThePlaceToBe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director
✨Tip Number 1
Network with professionals in the creative and marketing sectors, especially those who have experience in brand activation. Attend industry events or webinars to connect with potential colleagues and learn more about the agency's culture.
✨Tip Number 2
Research the agency's recent campaigns and projects, particularly in the FMCG, sports, and fashion sectors. Being knowledgeable about their work will help you engage in meaningful conversations during interviews.
✨Tip Number 3
Prepare to discuss your experience in managing client relationships and delivering strategic solutions. Highlight specific examples where you've successfully grown business or improved client satisfaction.
✨Tip Number 4
Showcase your understanding of integrated marketing strategies by discussing how you’ve coordinated various elements like videography, photography, and digital campaigns in past roles. This will demonstrate your fit for the dynamic nature of the role.
We think you need these skills to ace Account Director
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Account Director position. Tailor your application to highlight relevant experiences in brand activation, managing teams, and working with FMCG or fashion brands.
Showcase Your Experience: In your CV and cover letter, emphasise your previous roles in integrated or creative agencies. Provide specific examples of successful campaigns you've managed, particularly those involving videography, photography, and digital touchpoints.
Highlight Relationship Management Skills: Since the role involves building strong client relationships, make sure to include instances where you've successfully developed and maintained client partnerships. This could be through strategic solutions or growing business opportunities.
Craft a Compelling Cover Letter: Write a personalised cover letter that reflects your passion for creative work and your understanding of the agency's mission. Mention why you are excited about the opportunity and how you can contribute to their ambitious growth plans.
How to prepare for a job interview at ThePlaceToBe
✨Showcase Your Creative Experience
As an Account Director, your creative experience is crucial. Be prepared to discuss specific campaigns you've worked on, especially those involving brand activations and integrated marketing strategies. Highlight how your contributions led to successful outcomes.
✨Demonstrate Relationship-Building Skills
This role requires strong client relationships. Share examples of how you've built and maintained relationships with clients in the past. Discuss your approach to understanding their needs and how you’ve successfully managed expectations.
✨Understand the Agency's Vision
Research the agency's recent campaigns and their overall vision. During the interview, express your enthusiasm for their work and how your values align with theirs. This shows that you're genuinely interested in being part of their team.
✨Prepare for Budget Discussions
Since managing budgets is a key part of the role, be ready to discuss your experience with financial planning and budget management. Provide examples of how you've effectively allocated resources in previous projects to achieve desired results.
