At a Glance
- Tasks: Lead exciting in-store events and brand activations to engage customers and boost brand awareness.
- Company: Theory, a New York brand with a global mindset, creating clothes that empower lives.
- Benefits: Dynamic work environment, creative freedom, and opportunities for personal growth.
- Other info: Inclusive workplace welcoming diverse applicants from all backgrounds.
- Why this job: Join a passionate team and make a real impact on brand presence across Europe.
- Qualifications: Creative marketing skills and experience in event planning and execution.
The predicted salary is between 28800 - 43200 £ per year.
At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the world to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product.
In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide today, Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.
The Role
Based in the London Covent Garden office, reporting to the Director of e-Commerce and Marketing, the Marketing Exec. plays a pivotal role for our UK & EU business working closely with Global Headquarters in New York, key regional business functions and the wider Fast-Retailing Group to drive brand growth with marketing excellence across the UK and Europe.
We’re looking for a highly resourceful and creative marketeer to lead the planning and delivery of engaging in-store events, brand activations and PR/influencer collaborations across our retail network, with lean budgets. This is a highly hands-on role, on the ground, with the ability to think outside of the box and focused on Marketing spend efficiencies. Working cross-functionally with retail teams, US-based PR team and local content creators to drive footfall, brand awareness and community engagement. The role is ideal for someone who thrives on execution, enjoys running events and has experience bringing brand to life in physical and digital media spaces.
Key responsibilities and duties
- Partner with the Director of e-Commerce & Marketing and Global HQ Marketing Team to plan, manage and execute a calendar of in-store events and retail activations across our 4 stores in London.
- Own events end-to-end: concept, budgeting, suppliers, timeline and execution.
- Work closely with stores to ensure full support and smooth delivery of those events, to enhance the customer experience and acquire new customers.
- Evaluate event success using KPIs such as footfall, sales uplift, engagement and content output.
- Continually monitor, analyze and report performance & results internally to key stakeholders, making recommendations based on learnings.
- Act as a brand ambassador with all external partner relations (media, influencer, brand, industry) to champion Theory brand, deliver new opportunities and build a strong reputation and contact book.
- Set and execute a comprehensive ‘always-on’ influencer strategy, identifying key personalities that fits Theory as a brand and can naturally and authentically amplify Theory at scale in Europe.
- Support product launches and key brand moments with PR activity, liaising with store teams and local merchandising team.
- Coordinate gifting, seeding, event attendance and content.
Theory is an inclusive employer, and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.
We take data protection very seriously and understand the importance of protecting your privacy and Personal Information.
Marketing Manager employer: Theory
Theory is an exceptional employer that values its employees by fostering a dynamic work culture in Greater London, where innovation and collaboration thrive. With a strong emphasis on professional development, we offer numerous growth opportunities for our team members, alongside competitive benefits that enhance work-life balance. Join us to be part of a premium brand that prioritises superior customer service and empowers you to lead and inspire your team.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Theory and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Theory are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Theory on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Theory. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Theory. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Theory:Show us that you’ve done your homework! In your application, briefly mention what you admire about Theory’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Theory
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Theory will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Theory, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
