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- Tasks: Lead exciting in-store events and brand activations to engage customers and boost brand awareness.
- Company: Theory, a New York brand with a global mindset, creating clothes that empower lives.
- Benefits: Dynamic work environment, creative freedom, and opportunities for personal growth.
- Other info: Inclusive workplace welcoming diverse applicants from all backgrounds.
- Why this job: Join a passionate team and make a real impact on brand presence across Europe.
- Qualifications: Creative marketing skills and experience in event planning and execution.
The predicted salary is between 28800 - 43200 £ per year.
At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the world to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product.
In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide today, Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.
The Role
Based in the London Covent Garden office, reporting to the Director of e-Commerce and Marketing, the Marketing Exec. plays a pivotal role for our UK & EU business working closely with Global Headquarters in New York, key regional business functions and the wider Fast-Retailing Group to drive brand growth with marketing excellence across the UK and Europe.
We’re looking for a highly resourceful and creative marketeer to lead the planning and delivery of engaging in-store events, brand activations and PR/influencer collaborations across our retail network, with lean budgets. This is a highly hands-on role, on the ground, with the ability to think outside of the box and focused on Marketing spend efficiencies. Working cross-functionally with retail teams, US-based PR team and local content creators to drive footfall, brand awareness and community engagement. The role is ideal for someone who thrives on execution, enjoys running events and has experience bringing brand to life in physical and digital media spaces.
Key responsibilities and duties
- Partner with the Director of e-Commerce & Marketing and Global HQ Marketing Team to plan, manage and execute a calendar of in-store events and retail activations across our 4 stores in London.
- Own events end-to-end: concept, budgeting, suppliers, timeline and execution.
- Work closely with stores to ensure full support and smooth delivery of those events, to enhance the customer experience and acquire new customers.
- Evaluate event success using KPIs such as footfall, sales uplift, engagement and content output.
- Continually monitor, analyze and report performance & results internally to key stakeholders, making recommendations based on learnings.
- Act as a brand ambassador with all external partner relations (media, influencer, brand, industry) to champion Theory brand, deliver new opportunities and build a strong reputation and contact book.
- Set and execute a comprehensive ‘always-on’ influencer strategy, identifying key personalities that fits Theory as a brand and can naturally and authentically amplify Theory at scale in Europe.
- Support product launches and key brand moments with PR activity, liaising with store teams and local merchandising team.
- Coordinate gifting, seeding, event attendance and content.
Theory is an inclusive employer, and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.
We take data protection very seriously and understand the importance of protecting your privacy and Personal Information.
Marketing Manager employer: Theory
Contact Detail:
Theory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get to know the brand inside out! Research Theory's history, values, and recent campaigns. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Theory might be present. Building relationships can give you insider info and potentially a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by thinking about how you can bring Theory's brand to life through innovative marketing strategies. Have some ideas ready to share that align with their focus on community engagement and brand activations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Theory family.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how you can bring our brand to life and engage with our customers. Share your ideas on how you would execute events and activations that resonate with our audience.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience in event planning, PR collaborations, and any creative campaigns you've led. We love seeing how your skills align with our mission of creating clothes that matter!
Be Data-Driven: We appreciate candidates who can back up their ideas with data. In your application, mention any KPIs you've used to measure success in past roles. Show us how you can evaluate event performance and make recommendations based on insights – it’s all about driving growth!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure they’re reviewed properly. Plus, it shows you’re serious about joining our team at Theory!
How to prepare for a job interview at Theory
✨Know Your Brand Inside Out
Before the interview, dive deep into Theory's history, values, and product offerings. Understand their unique selling points, especially around fit, fabric, and style. This knowledge will help you connect your experience with their brand ethos during the conversation.
✨Showcase Your Event Management Skills
Prepare specific examples of past events you've managed or contributed to. Highlight your ability to work with lean budgets and how you measured success through KPIs. This will demonstrate your hands-on experience and strategic thinking, which are crucial for the role.
✨Be Ready to Think Creatively
Theory is looking for someone who can think outside the box. Come prepared with innovative ideas for in-store events or influencer collaborations that align with their brand. This shows your proactive approach and passion for marketing.
✨Understand the Importance of Collaboration
Since the role involves working cross-functionally, be ready to discuss how you've successfully collaborated with different teams in the past. Emphasise your communication skills and how you can act as a brand ambassador, building strong relationships with external partners.