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- Tasks: Lead sales strategy across UK, Europe, and South Africa to achieve ambitious growth targets.
- Company: Join Unicorn Inc., a fun and dynamic company bringing joy through active lifestyle products.
- Benefits: Enjoy a vibrant work culture, competitive salary, and opportunities for personal growth.
- Other info: Work with a creative team that values hard work, fun, and innovation.
- Why this job: Be a key player in shaping the future of exciting brands and making an impact.
- Qualifications: 10+ years in sales, team leadership experience, and a passion for active lifestyles.
The predicted salary is between 60000 - 80000 £ per year.
HOURS: Monday to Thursday 08:45am – 05:00pm, Friday 08:45am – 03:45pm
ABOUT UNICORN, INC.
At Unicorn Inc., we channel rare, slightly magical energy into helping people live more active lives, one ridiculously fun product at a time. We bring disruptive brands to the UK, Europe and South Africa, focusing on gear that doesn’t just perform, but brings joy to people’s lives. Our partners are agile, growth-hungry and unafraid to shake up their categories. From our home base in Scotland, with teams in Amsterdam and South Africa, we back this up with unrivalled operational capabilities, omni-channel expertise and a willingness to step into the unknown. We’re a small, dynamic crew that believes in hard work, creativity, growth and having fun while we’re at it.
ABOUT THE ROLE
We’re looking for a Sales Director who lives for momentum and knows how to turn growth goals into reality. You’ll be at the helm of our sales strategy, leading the charge across three key regions: UK Retail, European distribution, and our South African team. You’ll shape how our brands come to life in stores, strengthen relationships with partners, and guide a talented crew who love what they do. Your mission: keep our partners winning, our customers inspired, and our pipeline strong as we unlock new opportunities in every corner of active lifestyle retail.
RESPONSIBILITIES
- Lead and execute sales strategy across all Sales channels in the UK, Europe, and South Africa to deliver ambitious revenue and growth targets.
- Forecast market trends, analyse performance, and implement data-driven planning strategies that expand market presence.
- Own and grow our Amazon and direct-to-consumer channels, including setting strategy, optimising listings and campaigns, managing partners and agencies where relevant, and delivering profitable, brand-aligned online sales performance.
- Own UK retail sales and manage key specialty and national accounts, building strong, long-term relationships.
- Manage and grow the European distributor network, ensuring consistent performance and brand alignment.
- Lead and support the South Africa sales team, fostering accountability and regional growth.
- Identify new channels, partnerships, and commercial opportunities to accelerate expansion in active lifestyle categories.
- Set clear targets, track progress, and drive sales performance through ongoing coaching and development.
- Implement effective sales processes, reporting tools, and performance standards to ensure operational excellence.
- Recruit, train, and mentor a high-performing team that embodies Unicorn’s values of creativity, growth, and hustle.
- Collaborate with leadership on pricing, margin optimization, and long-term sales planning.
Relationships, Operations & Industry Presence
- Build and maintain strong relationships with retailers, distributors, event partners, and strategic accounts.
- Serve as the senior point of contact for national and key account partners, providing insight, guidance, and support.
- Oversee forecasting, budgeting, pricing, and sales reporting to ensure accurate, efficient decision-making.
- Partner with operations to align stock flow, forecasting, and product availability with customer demand.
- Work closely with marketing to coordinate campaigns, product launches, and retail activations that drive brand visibility.
- Represent Unicorn and partner brands at trade shows, events, and industry gatherings to build market presence.
- Maintain strong awareness of trends shaping the active sports industry and identify opportunities to evolve with them.
- Champion cross-functional collaboration between sales, marketing, and operations teams to ensure seamless execution.
WHAT YOU’LL BRING
- 10+ years of experience in Sales. Bonus points if it’s in the outdoor market.
- 5+ years of experience leading a team.
- A strong understanding of UK running retail, European distributor models, and international sales management.
- Exceptional relationship building and communication skills.
- Detail oriented.
- Confidence working with numbers, targets, budgets, and forecasts.
- Proactive attitude.
- Must have a good attitude and not afraid to ask questions.
- Owning a unicorn or golden retriever is a big plus.
- Love getting and giving feedback.
WHAT YOU’LL GET
To be part of a company that’s fun and growing quickly.
Unicorn Inc: Sales Director in Balerno employer: Theoia
Contact Detail:
Theoia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Unicorn Inc: Sales Director in Balerno
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for the role and the company shine through. Share your ideas on how you can contribute to their growth and success.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and competitors. This will help you tailor your responses and show that you're genuinely interested in being part of the Unicorn Inc. team.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, drop a quick thank-you email. It keeps you fresh in their minds and shows your professionalism. Plus, it’s a great opportunity to reiterate your interest in the role!
We think you need these skills to ace Unicorn Inc: Sales Director in Balerno
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re not just looking for a job, but that you genuinely care about helping people live more active lives with our products.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience and skills. We love seeing how your background aligns with our values and the specific requirements of the Sales Director role. Don’t just send a generic application!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to read and understand. Use bullet points where possible to break up text and make it visually appealing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Unicorn Inc!
How to prepare for a job interview at Theoia
✨Know Your Unicorns
Before the interview, dive deep into Unicorn Inc.'s products and values. Familiarise yourself with their brands like goodr and Body Glide. This will not only show your enthusiasm but also help you connect your experience to their mission of making people move and smile.
✨Showcase Your Sales Savvy
Prepare specific examples from your past experiences that highlight your sales strategies and successes. Be ready to discuss how you've turned growth goals into reality, especially in the outdoor market or similar sectors. This will demonstrate your ability to lead and execute sales strategies effectively.
✨Build Relationships on the Spot
Since relationship building is key for this role, think of ways to showcase your exceptional communication skills during the interview. Practice discussing how you've fostered long-term partnerships in previous roles, and be prepared to share how you would approach building relationships with retailers and distributors at Unicorn Inc.
✨Be Data-Driven
Brush up on your analytical skills! Be ready to discuss how you've used data to forecast market trends and implement planning strategies. Highlight any tools or processes you've used to track sales performance, as this aligns perfectly with Unicorn's focus on data-driven decision-making.