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For Companies At a Glance
- Tasks: Lead national marketing campaigns for innovative mobile apps and drive user engagement.
- Company: Join a dynamic tech company launching game-changing mobile apps focused on student safety and lifestyle.
- Benefits: Enjoy flexible remote work, competitive salary, and performance bonuses in a creative environment.
- Why this job: Make a real impact on app launches while working with a passionate team in a fast-paced setting.
- Qualifications: 4+ years in digital marketing or PR, preferably in tech; strong analytical and storytelling skills required.
- Other info: Be part of a movement shaping the future of app launches in the UK.
The predicted salary is between 28000 - 42000 £ per year.
We are an ambitious technology company preparing for the national launch of several innovative mobile apps – spanning student safety, lifestyle, and on-demand digital services. We’re building bold, game-changing products and need a strategic and creative Marketing & Media Manager to lead our national roll-out.
The Role
We’re looking for a driven and experienced Marketing & Media Manager who thrives in fast-paced, high-impact environments. You’ll be responsible for orchestrating national-scale marketing campaigns that drive downloads, create buzz, and generate real user engagement. You’ll take full ownership of our marketing strategy across all platforms – from social media to paid advertising, PR engagement to influencer outreach.
- Plan and execute national app launch strategies (pre-launch, launch, and post-launch phases)
- Oversee multi-channel advertising campaigns across Meta, TikTok, Google, Snapchat, and more
- Drive Pay-Per-Click (PPC) advertising performance and user acquisition goals
- Develop and manage PR campaigns, journalist relationships, and media placement strategies
- Lead content strategy across social, web, and email for brand consistency and engagement
- Design targeted campaigns to key demographics (students, parents, professionals, etc.)
- Track KPIs, report on ROI, and iterate campaigns using data-driven insights
- Engage influencers, brand ambassadors, and strategic partners to boost visibility
- Build hype: social stunts, countdowns, referral incentives, press kits, app store previews, etc.
Requirements
- 4+ years experience in digital marketing, media strategy, or PR – preferably within tech or app sectors
- Proven success in launching tech products or apps nationally
- Deep understanding of PPC, SEO, email marketing, and campaign automation
- Track record of PR/media engagement and relationship-building with journalists
- Excellent copywriting, storytelling, and brand voice alignment
- Comfortable working with designers, developers, and external agencies
- Highly analytical: experience with Google Analytics, Meta Insights, and campaign dashboards
What We Offer
- Competitive base salary + performance-based bonuses
- Flexible remote working and travel opportunities
- Early leadership role in a growing tech company
- Creative freedom and real impact on national campaigns
- A passionate team launching tech with purpose and potential
How to Apply
Send your CV and portfolio of past campaigns to [Insert Email] with the subject: Marketing & Media Manager Application. Be part of the movement. Shape the future of app launches in the UK. Ready to lead from the front?
Marketing & Media Manager employer: theoctaviangroup
Contact Detail:
theoctaviangroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in app launches. Understanding what strategies have worked for similar tech products can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the tech and marketing sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns. Being able to showcase your analytical skills and how you've driven user engagement will demonstrate your capability for this role.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Tailoring your approach to align with our brand voice and objectives will show that you're genuinely interested in contributing to our mission.
We think you need these skills to ace Marketing & Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, media strategy, and PR. Focus on your achievements in launching tech products or apps, especially if they relate to student-focused or youth marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and app launches. Discuss your strategic approach to marketing campaigns and how your skills align with the company's goals for national roll-out.
Showcase Your Portfolio: Include a portfolio of past campaigns that demonstrate your success in orchestrating multi-channel advertising and PR strategies. Highlight specific metrics and outcomes to illustrate your impact.
Highlight Analytical Skills: Emphasise your experience with data analysis tools like Google Analytics and Meta Insights. Discuss how you've used data-driven insights to iterate and improve marketing campaigns in previous roles.
How to prepare for a job interview at theoctaviangroup
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the measurable outcomes. This will demonstrate your ability to drive results in a fast-paced environment.
✨Understand the Product and Audience
Research the company's apps and their target demographics thoroughly. Be ready to discuss how you would tailor marketing strategies for students, parents, and professionals. Showing that you understand the audience will set you apart.
✨Demonstrate Analytical Skills
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing. Be prepared to discuss how you track and analyse data to optimise campaigns. This will showcase your analytical mindset and ability to iterate based on insights.
✨Engage with Creative Ideas
Think of innovative marketing tactics that could create buzz for the app launch. Whether it's social stunts or influencer partnerships, presenting fresh ideas will highlight your creativity and strategic thinking, which are crucial for this role.
