At a Glance
- Tasks: Lead brand strategy and innovation for a health and nutrition portfolio.
- Company: Join Müller, an award-winning FMCG company with a dynamic marketing team.
- Benefits: Enjoy a competitive salary, annual bonus, private healthcare, and more.
- Other info: Great opportunity for career advancement in a supportive environment.
- Why this job: Shape the future of brands and drive impactful growth in a thriving sector.
- Qualifications: Proven experience in brand strategy, innovation, and cross-functional leadership.
The predicted salary is between 54450 - 66550 £ per year.
Senior Brand Manager Market Drayton40 hours per week Are you an experienced FMCG brand marketer with a track record of growing brands, developing successful innovation and turning ambitious strategies into results?We’re looking for a Senior Brand Manager to join our award-winning Marketing Team and take a leading role in the growth of an exciting health and nutrition portfolio.
This is a fantastic opportunity to take ownership of a high-growth area of our business, shaping the long-term brand strategy, identifying future growth opportunities and building a strong innovation pipeline.
You’ll combine strategic thinking with hands-on delivery, working across Marketing, R&D, Technical and Commercial teams to develop compelling propositions, bring new products to market and drive sustainable brand growth.
Your challenge You’ll take ownership of the strategy and growth plan for your portfolio, using consumer, category and market insight to understand where the next opportunities lie.
This is a role for someone who can create the vision and make it happen.
You’ll lead strategic brand projects, develop future innovation and ensure strong execution in market.
Working closely with R&D and Technical teams, you’ll build a long-term NPD and innovation pipeline, taking ideas from early-stage concepts and consumer validation through to successful launch.
Key responsibilities Develop and lead the brand strategy and long-term growth plan for your portfolio.
Identify consumer, category and market opportunities that can unlock future growth.
Lead strategic brand and transformation projects from initial opportunity through to execution.
Develop and maintain a strong long-term innovation and NPD pipeline.
Work closely with R&D and Technical teams to develop new product concepts.
Lead cross-functional teams to validate, develop and successfully launch innovation.
Lead agencies and external partners across brand, innovation and communications activity.
Oversee consumer research and market testing for new products, propositions and communications.
Set clear priorities, growth objectives and performance measures.
Track brand and launch performance, identifying opportunities to accelerate growth or adjust plans.
Build strong relationships across the business and influence senior stakeholders behind your strategy and vision.
About you You’ll be an experienced FMCG brand marketer who is comfortable owning both the strategic and practical elements of growing a brand.
We’re looking for someone with: Strong brand strategy and strategic planning experience.
A track record of successfully growing brands or portfolios.
Experience developing and launching consumer-led innovation and NPD.
Strong consumer and commercial understanding.
Experience leading cross-functional teams, ideally including R&D and Technical.
The ability to turn consumer and market insight into clear growth opportunities.
Confidence influencing senior stakeholders and bringing people behind a strategy.
Experience working with agencies and external partners.
Strong analytical and commercial thinking.
A creative and entrepreneurial approach, with the ability to deliver at pace.
What we offer: For this role, you’ll receive a competitive Müller benefits package including: Up to 15% annual bonus Company car or allowance – your choice Private healthcare with partner cover4x life assurance Competitive pension scheme Annual leave increasing with length of service Access to Müller’s wider employee benefits You may already be working as a Senior Brand Manager, or you could be a highly experienced Brand Manager ready to step into a broader role with greater strategic ownership.
If you’re passionate about building brands, creating meaningful innovation and driving significant growth, we’d love to hear from you.
- You can find out more about Müller and what it’s like to work for us by clicking here
- Careers at Müller UK & Ireland
Senior Brand Manager employer: Theo Müller
Müller Yogurt & Desserts is an exceptional employer, offering a dynamic work environment in Market Drayton, Shropshire, where you can kick-start your commercial career with one of the UK's leading food brands. With a strong focus on employee development, you'll gain invaluable experience working alongside seasoned professionals while enjoying competitive benefits, including a generous holiday allowance, healthcare cash plan, and opportunities for career progression within the fast-paced FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Theo Müller and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Theo Müller are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Theo Müller on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Theo Müller. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Theo Müller. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Theo Müller:Show us that you’ve done your homework! In your application, briefly mention what you admire about Theo Müller’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Theo Müller
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Theo Müller will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Theo Müller, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
