At a Glance
- Tasks: Lead our Lifestyle division, manage talent, and build impactful creator-brand relationships.
- Company: Join NewGen, a social-first creative agency revolutionising advertising and creator partnerships.
- Benefits: 28 days holiday, flexible hours, bespoke benefits, and access to private healthcare.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Shape the future of lifestyle talent and make a real impact in the creator economy.
- Qualifications: 5+ years in talent management with strong communication and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
NewGen is a social-first creative and creator agency standing at the forefront of culture, creators, and community. On a mission to challenge outdated advertising methodologies and present a new way of doing things, we exist to revolutionise social connections — making advertising more relevant, engaging, fun, and effective.
Built on deep community expertise, NewGen understands how modern consumers interact, share, and make decisions in the digital age. We connect brands with the right creators and audiences in ways that feel authentic, not forced — because today's most powerful advertising doesn't look like advertising at all.
At the heart of NewGen is our talent representation practice — built on the belief that creators deserve more than just deals; they deserve a partner genuinely invested in their growth, their voice, and their legacy. We champion creators who are genuinely themselves, supporting every aspect of their career — from brand partnerships and deal negotiation to creative strategy and beyond.
The Role
We’re seeking a dynamic and experienced Lifestyle Lead to shape the next phase of our Lifestyle division. This is a high-impact role where you’ll define strategy, elevate our approach to talent, and play a central part in identifying, attracting, and securing standout creators for the NewGen Talent roster.
The ideal candidate will have a proven track record in managing high-profile lifestyle talent and a deep understanding of the creator economy. Your expertise will encompass talent acquisition, brand partnership negotiations, creative strategy, agency-wide pitches, and the day-to-day management of creators. A personable approach, strong technical skills, and a passion for cultivating impactful creator-brand relationships are essential to excelling in this role.
A commitment to fostering meaningful relationships, driving mutual value for creators and brands, and elevating the creator experience will be at the heart of your contributions.
The Responsibilities
- Leading our Lifestyle strategy, overseeing department budgets, and managing or hiring a dynamic team.
- Building and nurturing meaningful relationships with talent, brands, and industry stakeholders.
- Strategically expanding the lifestyle roster by identifying and acquiring top-tier talent.
- Overseeing the delivery of exceptional management services that drive value for both creators and brands.
- Elevating the creator experience by fostering collaboration, innovation, and growth opportunities.
- Provide tailored career guidance and growth strategies for each creator, aligned with their personal brand and goals.
- Work cross-functionally with the agency, sales, influencer and accounts teams to deliver seamless campaigns and initiatives.
- Monitor the success of partnerships and campaigns, leveraging data to provide actionable feedback to both creators and brands.
- Represent the agency and its creators at industry events, networking opportunities, and panels to build the agency’s reputation.
- Collaborate with marketing to build a best-in-class brand proposition for our lifestyle roster.
- Stay ahead of industry trends to proactively attract high-demand talent.
Requirements
- Minimum 5+ years of experience in talent management, influencer marketing, or related fields within the creator economy.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships with talent, brands, and stakeholders.
- Proven track record of managing high-profile talent and securing impactful brand partnerships.
- Proven ability to lead teams, manage high-profile creators, and oversee complex projects.
- Ability to identify trends and adapt strategies to capitalise on opportunities in the influencer space.
- Expertise in negotiating contracts and securing win‑win deals for creators and brands.
- Excellent organisational and project management skills, capable of handling multiple priorities in a fast‑paced environment.
- Deep understanding of platforms like TikTok, YouTube, Instagram, and Twitch, including algorithms, audience behaviour, and trends.
- Strong team player who can work across departments to drive results.
Benefits
- 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation).
- Additional birthday day off
- Christmas closure period
- Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
- Access to Aviva Healthcare for private medical insurance
- Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples
- Enhanced compassionate leave so you can genuinely take the time you need
- Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life
- AI Budget - £30 a month to spend on AI to support your role.
- Company summer and winter social gatherings and away days
- Community days - we give you time off to go support a cause you believe in!
Talent Director - Lifestyle in London employer: thenewgen
thenewgen is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the creator economy. With flexible working hours, 28 days of holiday, and ample opportunities for professional growth, employees are encouraged to thrive both personally and professionally. Joining thenewgen means being part of a forward-thinking team that values creativity and collaboration in a vibrant environment.
StudySmarter Expert Advice🤫
We think this is how you could land Talent Director - Lifestyle in London
✨Dive into the Talent Acquisition Community
Get involved with communities specifically aimed at talent acquisition and recruitment. Follow popular forums, like the HR and recruitment threads on LinkedIn Groups or join Talent Acquisition Meetups in your area. Networking with fellow recruiters and industry experts can lead to hidden job opportunities and insider tips!
✨Show Off Your Expertise at Recruitment Events
Attend recruitment fairs and industry conferences where companies, including thenewgen, often showcase their hiring needs. Not only can you meet potential employers face-to-face, but you can also demonstrate your passion and knowledge about the field. Make sure you've got some thoughtful questions ready to impress!
✨Leverage Your University Connections
If you’re a recent grad or still connected to your university, tap into their career services. Many universities have exclusive job boards and connections with companies eager to hire fresh talent in recruitment roles. Plus, you never know who might be able to put in a good word for you at places like thenewgen!
✨Tailor Your Digital Footprint
Make sure your online presence reflects your passion for talent acquisition. Share articles, join discussions, and post about trends in recruiting to establish yourself as a knowledgeable candidate. Recruiters often check candidates out online, so use platforms like LinkedIn to showcase your insights and enthusiasm for discovering the right talent!
We think you need these skills to ace Talent Director - Lifestyle in London
Some tips for your application 🫡
Showcase Your Passion for Talent Acquisition:In your cover letter, let your passion for recruiting shine through! Talk about what drew you to talent acquisition. Share experiences where you helped others find their dream jobs or any times you've been involved in hiring processes – it’ll show us at thenewgen that you're genuinely invested in the field.
Highlight Relevant Skills and Certifications:Make sure your CV includes any relevant skills or certifications related to recruiting. Mentioning your knowledge of applicant tracking systems, personality assessments, or even any HR-related qualifications can set you apart. This way, we can see straight away that you're not just any candidate but one with the necessary tools for talent acquisition.
Tailor Your CV for the Job:When applying for Talent Director - Lifestyle at thenewgen, tailor your CV to reflect the job description. Highlight previous experiences in recruitment, candidate sourcing, or employee engagement that align with what we’re after. Personalisation shows we’re not just another checkbox on your job applications!
Bring Your Unique Perspective:In your cover letter, don't hesitate to share your unique perspective on what makes a good recruiter. Whether it's building strong candidate relationships or your approach to diversity in hiring, your insights can resonate well with our team. We love a fresh take, so let it shine!
How to prepare for a job interview at thenewgen
✨Know Your Sourcing Strategies
In the talent acquisition world, it’s all about knowing the best sourcing strategies. Be prepared to discuss specific techniques you’ve used to find and attract top talent, whether that’s through social media, networking events, or innovative outreach methods. Bring examples that showcase your capability!
✨Value of Employer Branding
Employer branding is a huge part of recruitment, so be ready to chat about how you’ve contributed to building an attractive company image. Think about how you’d pitch thenewgen to potential candidates and maintain a consistent brand image across platforms.
✨Demonstrate Your Interviewing Skills
Since this is a full-time gig, hiring managers will want to see your interviewing prowess. Prepare for mock interview scenarios where you might need to assess candidates' cultural fit and skill set. Practise asking competency-based questions to demonstrate your systematic approach.
✨Engage with Data and Metrics
Being data-driven is key in talent acquisition! Expect to discuss how you’ve used recruiting metrics to refine your strategies. Familiarise yourself with common KPIs, like time-to-fill and candidate satisfaction scores, and be ready to back up your insights with data!
