Social Creative in London

London or Manchester Based

New Gen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.

On a mission to challenge outdated advertising methodologies and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.

With its genesis as an influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how they interact, share, and make decisions in the digital age.

The Role

New Gen are looking for a new Social Creative to work across one of our biggest and most iconic clients.

This is a career-defining role, ideating and executing social content for one of the world’s most well-known brands and one of New Gen’s longest-standing clients.

Responsibilities

• Creative Ideation & Cultural Insight
• Own the generation of social-first ideas across Tik Tok, Instagram and You Tube.
• Use cultural insight, platform behaviour and audience data to develop ideas that are relevant to the brand, the moment and the brief.
• Monitor trends daily (formats, sounds, memes, platform shifts, audience behaviours) and proactively identify opportunities for brands to participate in culture in a smart, strategic way.
• Lead brainstorms and rapid-response ideation sessions, ensuring outputs are insight-driven, on‑brand and platform‑native.
• Translate social and cultural insights into clear, actionable creative directions.
• Content Development & Execution
• Develop creative concepts into high‑quality, platform‑native content across formats (video, static, copy‑led, lo‑fi/social‑first executions).
• Work closely with studio and content teams to bring ideas to life efficiently and to a high standard.
• Review all outgoing creative with a strong creative lens, consistently pushing for thumb‑stopping, best‑in‑class execution.
• Create content directly when required (copywriting, visual direction, memes, lo‑fi edits, Tik Tok‑style executions).
• Attend shoots to provide social‑first direction, ensuring content aligns with platform behaviours and is optimised for hooks, edits, and multiple versions.
• Write and refine platform‑native copy, including captions, hooks, edit notes and alt text where relevant.
• Community Management & Audience Feedback Loop
• Actively manage communities across platforms with a strong understanding of tone, subcultures and conversation drivers.
• Identify high‑potential comments, conversations or threads and turn them into content opportunities.
• Monitor audience response and sentiment, feeding insight back into creative development to continuously improve performance.
• Strategy, Planning & Collaboration
• Contribute to social strategies, campaign playbooks and tone‑of‑voice guidelines through a creative and platform‑native lens.
• Bring culturally relevant, platform‑aware ideas into client meetings, campaign planning and strategy sessions.
• Support new business responses with social creative thinking, rapid concepts, cultural insight and presentation materials.
• Collaborate closely with account management, strategy and studio teams to ensure creative excellence at every stage of delivery.
• Creative Standards & Ways of Working
• Champion a social‑first mindset across all work, ensuring content is built for platforms rather than adapted to them.
• Maintain a high bar for creative quality, consistency and performance across all outputs.
• Balance reactive, real‑time content with planned campaign work effectively.
• Operate at pace without compromising on insight, craft or strategic alignment.
• Office location & Days
• Manchester or London‑based
• Office days: Tuesday, Wednesday & Thursday

Benefits

• 28 days holiday per year, including bank holidays and a New Gen reset policy that entitles an additional 10 holiday days off per year (post probation).
• Additional birthday day off.
• Christmas closure period.
• Ben Allowance – subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo).
• Access to Aviva Healthcare for private medical insurance (post probation), which includes free therapy and counselling sessions, along with a death in service benefit equivalent to 4× your annual salary.
• Enhanced Maternity & Paternity policy and enhanced policies for same‑sex and non‑binary couples.
• Enhanced compassionate leave so you can genuinely take the time you need.
• Flexible working hours – earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life.
• AI Budget – £30 a month to spend on AI to support your role.
• Company summer and winter social gatherings and away days.
• Community days – we give you time off to go support a cause you believe in!
• Culture – enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people.

New Gen is committed to building a diverse and inclusive workplace.

We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

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