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- Tasks: Lead MCoBeauty's social media strategy, creating engaging content and building a vibrant online community.
- Company: MCoBeauty is Australia's fastest-growing beauty brand, focused on accessible and trend-driven cosmetics.
- Benefits: Enjoy flexible working options, creative freedom, and the chance to shape a brand's presence in the UK.
- Why this job: Join a dynamic team, drive impactful campaigns, and connect with beauty enthusiasts while making a difference.
- Qualifications: 5+ years in social media management, preferably in cosmetics, with strong analytical and creative skills.
- Other info: Ideal for proactive individuals who thrive in fast-paced environments and love beauty trends.
The predicted salary is between 28800 - 42000 £ per year.
MCoBeauty is on the hunt for a talented and passionate Social Media and Content Manager to lead our social media strategy in the UK. This is an exciting opportunity to drive the launch of Australia’s fastest-growing beauty brand into a new market, building a vibrant and engaged online community that embodies MCoBeauty’s commitment to accessible, trend-focused cosmetics. You will spearhead our UK social media presence, focusing on engaging content creation, community building, and impactful campaigns, while aligning with MCoBeauty’s global brand vision. This role demands creativity, commercial acumen, and a strong understanding of the UK beauty landscape, and requires strong knowledge of digital media platforms and web analytics. The ideal candidate is an avid social media consumer, who has experience working in Sprinklr or other similar owned social reporting platforms. This role demands a high degree of collaboration with a variety of stakeholders.
Key Activities and Responsibilities
- Strategy Development: Own the UK market handles, develop and execute a robust social media growth strategy, leveraging insights and trends to increase brand exposure, engagement, and audience reach across platforms Instagram, TikTok predominantly but also expanding to YouTube, Snap etc as relevant. Defining the core brand pillars for content; learning and iterating to define strong performing content and themes while always reflecting MCoBeauty’s brand tone and values. Plan and manage monthly content calendars to align with product launches, partnerships, and seasonal trends.
- Content Development: Brief and curate engaging, platform-specific content (text, images, videos) for key social channels, including Instagram, TikTok, and emerging platforms. Collaborate with in-house and external creative teams to produce visually compelling and trend-focused content.
- Campaign Execution: Lead UK-specific campaigns, giveaways, and influencer partnerships that amplify product launches and brand milestones. Collaborate with the global marketing team to ensure campaigns are aligned with overarching objectives while resonating with the UK audience.
- Partnerships: Collaborate with retailer social channels + themes to build broad-reaching campaigns. Collaborate with brands and partners alongside opportunities with our other marketing channels to create broad-reaching impactful and disruptive social coverage.
- Community Management: Build relationships with beauty influencers and creators, negotiating collaborations that drive brand awareness and authenticity. Monitor and manage sentiment, ensuring a positive and consistent brand presence. Cultivate and engage MCoBeauty’s UK online community, responding to comments, messages, and customer inquiries promptly.
- Analytics & Insights: Track and analyse social media performance metrics, including engagement, reach, and ROI, providing regular reports and insights. Use analytics to refine strategies, optimize content, and identify growth opportunities in the UK market.
- Trend Monitoring & Innovation: Stay ahead of UK beauty and social media trends, identifying opportunities to position MCoBeauty as a leader in the market. Research competitors and audience preferences to inform strategy and content. Experiment with innovative social media features and emerging platforms to drive engagement and brand awareness.
Skills & Experience
- Proven experience (5+ years) in social media management, preferably in the cosmetics sector or broader beauty.
- A deep understanding of the UK beauty market, including consumer behaviour and key industry trends.
- Experience managing influencer collaborations and partnerships in the UK.
- Strong analytical skills with experience using social media analytics tools.
- Creative thinker with exceptional communication and storytelling skills.
- Ability to thrive in a fast-paced, results-driven environment.
Key Behaviours
- Proactive & Results-Driven – Takes initiative and thrives in a fast-paced, high-growth environment.
- Strong Relationship Builder – Develops authentic, long-term partnerships with influencers.
- Commercially Minded – Understands ROI and how influencer marketing drives revenue.
- Creative & Trend-Savvy – Passionate about beauty, digital trends, and innovative social marketing.
- Analytical & Strategic Thinker – Uses data to make informed decisions and continuously improve performance.
- Adaptable & Agile – Can pivot strategies quickly in response to market trends and performance insights.
Social Media Manager – MCoBeauty employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager – MCoBeauty
✨Tip Number 1
Familiarise yourself with MCoBeauty's brand values and current social media presence. Understanding their tone and style will help you align your ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Stay updated on the latest trends in the UK beauty market and social media landscape. Being able to discuss recent developments or successful campaigns during interviews can demonstrate your passion and knowledge of the industry.
✨Tip Number 3
Network with beauty influencers and professionals in the industry. Building relationships can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive social media strategies in the past. Highlighting your ability to measure success and adapt strategies will set you apart from other candidates.
We think you need these skills to ace Social Media Manager – MCoBeauty
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand MCoBeauty's brand values and their target audience. Familiarise yourself with their current social media presence and campaigns to tailor your application accordingly.
Showcase Relevant Experience: Highlight your experience in social media management, particularly within the beauty sector. Provide specific examples of successful campaigns you've led, especially those that demonstrate your creativity and analytical skills.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for beauty and social media. Discuss how your skills align with the job requirements and how you can contribute to MCoBeauty's growth in the UK market.
Tailor Your CV: Ensure your CV is tailored to the role by emphasising relevant skills such as content creation, community management, and analytics. Use keywords from the job description to make your application stand out.
How to prepare for a job interview at Themodems
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare to discuss your previous campaigns and how you developed engaging content that resonated with audiences. Bring examples of your work, whether it's posts, videos, or successful campaigns.
✨Know the UK Beauty Landscape
Familiarise yourself with current trends in the UK beauty market. Be ready to discuss how these trends can influence MCoBeauty's strategy. Showing that you understand consumer behaviour and industry dynamics will set you apart.
✨Demonstrate Analytical Skills
Highlight your experience with social media analytics tools. Be prepared to explain how you've used data to refine strategies and improve performance in past roles. This will show your ability to make informed decisions based on insights.
✨Prepare for Collaboration Questions
This role requires strong collaboration with various stakeholders. Think of examples where you've successfully worked with teams or influencers. Discuss how you build relationships and negotiate partnerships to drive brand awareness.
