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For Companies At a Glance
- Tasks: Create and manage engaging short-form content for Instagram and TikTok.
- Company: Palette Prototype is a trendy London-based knitwear brand founded by a Central Saint Martins designer.
- Benefits: Enjoy flexible work, competitive pay, and opportunities for professional development.
- Why this job: Join a creative team shaping fashion storytelling and community engagement in a vibrant brand.
- Qualifications: 3+ years in social media for fashion brands; strong video editing and copywriting skills required.
- Other info: Part-time role with potential to grow into full-time; must be UK-based.
The predicted salary is between 27000 - 32000 £ per year.
About the job
Social Media & Content Manager (Freelance / Full-time)
Part-Time (Potential to Grow into Full-Time) | London-Based | Fashion / Knitwear
About Palette Prototype
Palette Prototype is an independent knitwear brand based in London, founded in 2025 by a Central Saint Martins – trained designer. We explore colour, tactility, and unisex silhouettes through seasonless knitwear drops with a distinctive point of view.
Since launch, we’ve held pop-up events in Paris and London and are now building our digital community through thoughtful content, brand storytelling, and creative collaborations.
Instagram: @paletteprototype
Website: paletteprototype.com
About the Role
Palette Prototype is looking for a creative and data-driven Social Media & Content Manager to lead our presence on Instagram and TikTok. This is not a scheduler role. We are seeking someone who can plan, create, film, edit, and publish short-form content that captures the essence of our knitwear brand.
You will collaborate closely with the internal team to shape brand storytelling, translate trends into relevant content, and convert visual creativity into real growth and engagement.This role requires someone who can move between hands-on content creation and strategic performance tracking , with a deep understanding of fashion culture and digital behaviour.
This position starts as part-time, with a view to becoming full-time based on performance and brand development. If converted to full-time, a three-month probation period will apply.
Key Responsibilities
Content Creation & Strategy
- Plan, film, and edit original short-form video content (Reels and TikTok)
- Be regularly on-camera as a brand voice, while also directing others as needed
- Identify early platform trends and adapt them to suit the brand’s tone
- Build and manage a content calendar tied to seasonal drops and campaigns
- Create written copy for captions and posts in line with brand voice
Community Growth & Channel Management
- Manage and grow the brand’s Instagram and TikTok channels
- Build a strong, authentic community through consistent engagement
- Collaborate with PR, design, and marketing teams to align content with broader campaigns
- Source and direct external collaborators such as micro-influencers or stylists
- Lead small shoots and behind-the-scenes content production where necessary
Performance & Optimisation
- Use Meta Business Suite to schedule posts and monitor performance
- Track KPIs such as engagement, reach, saves, and conversions using UTM parameters and platform tools
- Adjust content strategy based on performance analytics
- Support basic paid promotion through Meta Ads Manager (boosting and targeting)
Essential Skills & Experience
- Minimum 3 years of hands-on experience managing social content for fashion, lifestyle, or design-led DTC brands
- Demonstrated success in growing audience and engagement through short-form video
- Confident being on-camera and leading small shoots (self-shot or with collaborators)
- Proficient in editing and visual storytelling using tools such as CapCut, Adobe Premiere, Canva, etc.
- Deep understanding of platform algorithms, native tools, and social trends
- Skilled in Meta Ads Manager for content boosting and performance testing
- Experience running content calendars and coordinating campaign timelines
- Excellent copywriting and caption writing in a brand-relevant tone
- Highly self-motivated, deadline-oriented, and organised
- London-based, with the ability to film in or around the city
- Strong personal network of collaborators (e.g. micro-influencers, stylists, videographers), essential for sourcing participants for shoots or partnerships
What We Offer
Part-Time / Freelance Compensation
- Performance-based rate starting from £120 per short-form video , depending on experience, complexity, and creative quality.
- Expected weekly output: 2-3 videos adapted for both Instagram Reels and TikTok (same content resized/reformatted).
- Higher rates may apply if the content involves additional elements such as talent sourcing (e.g. featuring micro-influencers), styled shoots, or expanded creative direction.
- Candidates with strong content performance metrics and a demonstrated ability to produce engaging, high-conversion social media videos are especially encouraged to apply.
- We are open to negotiating a monthly retainer for candidates who deliver consistently.
Full-Time
Annual salary ranges from £27,000 to £32,000 , depending on experience and creative capabilities.
- 28 days paid annual leave (inclusive of UK public holidays)
- Auto-enrolment into workplace pension scheme
- Flexible hybrid work model with access to our London studio in E14
- Statutory sick pay in line with UK regulations
- Up to £200 per year for approved professional development
- Use of brand studio equipment and editing tools where required
- Creative influence over brand voice and content direction
- Part-time role with potential path to full-time
We’re open to tailoring the structure depending on your availability, content style, and growth goals
To Apply
Application deadline: 21st July 2025
Please send the following to us :
- Cover letter and CV
- Links to relevant social media handles
- Portfolio of short-form content across TikTok and Instagram
- Performance metrics (e.g. reach, saves, shares, follower growth, video views) for 2-3 top-performing posts
- A short self-introduction video (optional, but highly encouraged)
️ Applications without creative samples and performance data may not be considered.
Please note that candidates must have the legal right to work in the UK, as we are not able to provide visa sponsorship at this time.
Interview Process
Shortlisted candidates may be invited to complete a paid creative task to demonstrate their content approach and alignment with our visual direction. Details will be shared individually at the next stage.
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Social Media & Content Manager – Palette Prototype LTD employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Content Manager – Palette Prototype LTD
✨Tip Number 1
Familiarise yourself with Palette Prototype's brand identity and aesthetic. Spend time exploring their Instagram and website to understand their tone, style, and the type of content they produce. This will help you tailor your approach and demonstrate your alignment with their vision during the application process.
✨Tip Number 2
Showcase your creativity by preparing a few short-form video ideas that could fit Palette Prototype's brand. Think about how you can incorporate current trends while maintaining their unique voice. Presenting these ideas in your application can set you apart from other candidates.
✨Tip Number 3
Leverage your network to connect with micro-influencers or collaborators who align with the fashion and knitwear space. Having a list of potential collaborators ready can demonstrate your proactive approach and ability to build a community around the brand.
✨Tip Number 4
Prepare to discuss your experience with performance tracking and analytics during the interview. Be ready to share specific examples of how you've used data to inform your content strategy and drive engagement in previous roles, as this is crucial for the position.
We think you need these skills to ace Social Media & Content Manager – Palette Prototype LTD
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for fashion and your understanding of Palette Prototype's brand identity. Highlight your relevant experience in social media management and content creation, and explain how you can contribute to their growth.
Showcase Your Portfolio: Include links to your best short-form content on TikTok and Instagram. Make sure to select pieces that demonstrate your creativity and ability to engage audiences, as well as your proficiency with editing tools like CapCut or Adobe Premiere.
Highlight Performance Metrics: When submitting your application, include performance metrics for 2-3 of your top-performing posts. This could be engagement rates, follower growth, or video views. This data will help illustrate your success in growing an audience and driving engagement.
Consider a Self-Introduction Video: Although optional, a short self-introduction video can set you apart from other candidates. Use this opportunity to showcase your personality, creativity, and on-camera presence, which are essential for the role.
How to prepare for a job interview at Themodems
✨Showcase Your Creative Portfolio
Make sure to bring along your portfolio of short-form content, especially from TikTok and Instagram. Highlight your best-performing posts and be ready to discuss the strategies behind them, as this will demonstrate your understanding of what resonates with audiences.
✨Understand the Brand's Voice
Before the interview, immerse yourself in Palette Prototype's brand identity. Familiarise yourself with their aesthetic, tone, and recent campaigns. This will help you articulate how you can contribute to their storytelling and community engagement.
✨Prepare for On-Camera Presence
Since the role involves being on-camera, practice speaking confidently about your work and the brand. Consider recording yourself to refine your delivery and ensure you come across as authentic and engaging during the interview.
✨Discuss Performance Metrics
Be prepared to talk about your experience with performance tracking and analytics. Discuss specific KPIs you've successfully improved in past roles, such as engagement rates or follower growth, and how you plan to apply that knowledge at Palette Prototype.