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For Companies At a Glance
- Tasks: Create engaging product copy and collaborate with teams to meet business goals.
- Company: Join Liberty, a renowned brand known for its unique homeware and fashion offerings.
- Benefits: Enjoy a creative work environment with opportunities for growth and collaboration.
- Why this job: Perfect for storytellers passionate about homeware and fashion in a vibrant company culture.
- Qualifications: Some copywriting experience preferred; strong writing and editing skills required.
- Other info: Entry-level role ideal for those eager to learn and grow in a dynamic setting.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a talented and detail-driven Product Copywriter to join our copy team at Liberty. You will play a key role in crafting compelling and creative product copy to connect, inspire and drive action. Reporting to our Lead Product Copywriter, you will work closely with our trade, marketing and buying teams to support web enrichment and ensure that business priorities are met. This is an exciting, entry level opportunity for someone who is commercially minded with an affinity for storytelling and passion for homeware, fabrics, beauty, fashion, and all things Liberty!
Key Responsibilities:
- Writing clear, engaging website copy including creative product descriptions, landing pages and brand descriptions focusing on the Home & Fabrics department, in addition to supporting our other categories as needed.
- Writing creative product descriptions for all Home third-party brands, including Liberty own brand and fabrics.
- Proof-reading and editing copy to ensure spelling and grammatical accuracy across all copy.
- Collaborate closely with key stakeholders from across the business, including marketing, buying and retail, to ensure business priorities are successfully met.
- Tracking and managing workload based on business priorities and demand.
- Ensuring Liberty tone of voice remains consistent and authentic at all times.
- Apply SEO best practice without compromising brand tone of voice and integrity.
Requirements and Experience:
- Some experience of product copywriting, preferably within luxury fashion, lifestyle or beauty would be an advantage.
- Excellent writing, editing, proofreading, and storytelling skills with keen attention to detail.
- Ability to adapt tone and messaging for different brands and departments within the business to pique customers' interest and engagement.
- A strong understanding of Liberty’s brand identity and vision.
- Basic knowledge of SEO best practice.
- Highly organised and comfortable working under pressure and to tight deadlines.
Product Copywriter – Liberty employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Copywriter – Liberty
✨Tip Number 1
Familiarise yourself with Liberty's brand identity and tone of voice. Spend some time exploring their website and social media channels to understand how they communicate with their audience, as this will help you align your writing style with their expectations.
✨Tip Number 2
Showcase your storytelling skills by preparing a portfolio that highlights your best product copywriting examples. Include a variety of styles and formats, especially those related to homeware, fashion, or beauty, to demonstrate your versatility and creativity.
✨Tip Number 3
Network with professionals in the industry, particularly those who work in copywriting or marketing roles. Attend relevant events or join online communities where you can connect with others and gain insights into the role and company culture at Liberty.
✨Tip Number 4
Brush up on your SEO knowledge, as it's mentioned in the job description. Understanding how to incorporate SEO best practices into your writing without losing the brand's voice will set you apart from other candidates and show your commitment to the role.
We think you need these skills to ace Product Copywriter – Liberty
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Liberty's brand identity and vision. Familiarise yourself with their products, tone of voice, and overall aesthetic. This will help you tailor your application to align with their values.
Showcase Your Writing Skills: As a Product Copywriter, your writing skills are crucial. Include samples of your previous work that demonstrate your ability to write engaging product descriptions and creative copy. If you have experience in luxury fashion, lifestyle, or beauty, make sure to highlight that.
Highlight Attention to Detail: Liberty values detail-driven individuals. In your application, emphasise your proofreading and editing skills. Mention any specific tools or methods you use to ensure accuracy in your writing, as this will show your commitment to quality.
Demonstrate SEO Knowledge: Since the role requires applying SEO best practices, briefly outline your understanding of SEO and how you've implemented it in your previous work. This will show that you can enhance online visibility without compromising the brand's tone of voice.
How to prepare for a job interview at Themodems
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those that highlight your product copywriting abilities. Make sure to include examples that demonstrate your storytelling skills and attention to detail, as these are crucial for the role.
✨Understand Liberty's Brand Identity
Research Liberty’s brand values, tone of voice, and product offerings. Be ready to discuss how you can align your writing style with their identity and how you would approach crafting copy for their homeware and fabrics.
✨Familiarise Yourself with SEO Practices
Brush up on basic SEO principles and be prepared to discuss how you would incorporate them into your writing without compromising the brand's tone. This shows that you understand the importance of visibility in online content.
✨Demonstrate Collaboration Skills
Think of examples from your past experiences where you successfully collaborated with different teams. Highlight your ability to work under pressure and manage workloads effectively, as this is key to meeting business priorities at Liberty.