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For Companies At a Glance
- Tasks: Lead global marketing strategy and execute impactful campaigns across all channels.
- Company: Join Pai Skincare, a leader in ethical and sustainable skincare.
- Benefits: Enjoy hybrid working, 25 days leave, free products, and wellbeing support.
- Why this job: Make a real impact in a purpose-driven brand while growing your career.
- Qualifications: Experience in leading marketing for growing brands and community engagement.
- Other info: Be part of a diverse team that values inclusivity and creativity.
The predicted salary is between 36000 - 60000 £ per year.
About PAI
Since launching in 2007, Pai Skincare has empowered tens of thousands of people to achieve happier, healthier skin. Born from our founder Sarah Brown’s personal journey with hypersensitive skin, we’ve grown into a globally recognised, award-winning skincare brand. Our West London HQ is where the magic happens—where every bottle is formulated, manufactured, and shipped with care. We’re proud to be leaders in ethical, sustainable skincare, pushing the boundaries with natural, high-performance ingredients. Now, we’re looking for passionate individuals to join our team and help us reach millions more around the world.
Why this role matters:
This newly created role at Pai follows a period of transition and aims to leverage and increase the brand’s global performance. As the Marketing Director, you will be responsible for leading the execution of our global marketing strategy, delivering a highly engaging plan across all channels. You will oversee all campaign activities across the Pai ecosystem, amplifying our core USPs and brand messages to drive awareness, engagement, and brand relevance. This role sits within the Pai Leadership Team (PLT) and will report directly to the new CEO, supporting them in executing the overall business strategy. You will work closely with the Commercial and DTC teams to ensure marketing activities are aligned with business objectives and that content is fit for each channel. With a global remit, experience in managing and executing global marketing strategies across diverse markets is essential.
What you’ll be doing:
- Strategic Leadership: Lead the creation and execution of the marketing strategy to drive global brand awareness, relevance, and community engagement.
- Campaign Execution: Oversee and deliver all marketing campaigns across digital, social, email, and other relevant channels, ensuring cohesive and impactful brand messaging.
- Collaboration: Work closely with the Commercial and DTC teams to align marketing activities with business objectives and optimise content for different channels.
- Content Strategy: Ensure content is elevated, creative, and ROI-focused, highlighting Pai’s unique selling points and brand values.
- Brand Consistency: Ensure Pai’s core messaging is amplified consistently across all marketing channels.
- Community Building: Foster a loyal community of Pai advocates and engage them meaningfully, focusing on customer lifetime value.
- ROI-driven: Continuously optimize campaigns to ensure measurable ROI, aligning marketing outcomes with business goals.
What you’ll bring:
- A Skilled Leader: You have significant experience leading marketing for rapidly growing brands, with a knack for both strategic oversight and hands-on support for teams.
- Growth Hacker: You drive ROI on tight budgets, leveraging creative solutions like word-of-mouth, partnerships, and spiky content to grow awareness and reach.
- Community-Oriented: You know how to grow and engage a community, focusing on customer lifetime value and building emotional connections with the audience.
- Digital Asset Expert: You understand what makes digital assets best-in-class and know how to adapt content to suit different channels.
- Collaborative and Influential: You work well with cross-functional teams, influencing outcomes and ensuring alignment between brand and commercial goals.
- Premium Design Sensibility: You have an eye for premium design and know how to apply it within the skincare and luxury brand sectors.
- Purpose-Driven Storyteller: You’ve worked with purpose-driven brands and can communicate complex messages effectively across brand and product levels.
- Beauty Industry Experience: Experience within the beauty industry is highly desirable, with a deep understanding of the unique challenges and opportunities it presents.
- Global Experience: You have experience managing and executing marketing strategies for a global brand, understanding the nuances of different markets and the importance of tailoring content to regional needs.
- Leadership Team Member: You will be an integral member of the Pai leadership team, supporting the CEO and working collaboratively with the team to achieve business goals.
How we work
This is a hybrid role with 2-3 days a week working at PAI HQ in Acton, London.
What you’ll get in return:
- Hybrid working 2-3 days at Pai HQ in Acton
- 25 days annual leave, plus public holidays
- Your birthday day off too!
- Free skin care products (Pai ones!)
- Company discount for yourself, friends and family
- Wellbeing support – Employee Assistance Programme and private healthcare (BUPA)
- Contributory pension scheme
- Life insurance
Equal opportunities
We celebrate diversity in our customers, our products and our people. We champion inclusivity and an environment where you can truly belong and be the best version of you. We’re committed to equal opportunities and welcome people from all backgrounds, perspectives, ideas and experiences. If you feel you would benefit from any support or reasonable adjustments during the recruitment process, please don’t hesitate to let us know and we will do our best to help you to be at your best through this process.
Marketing Director – Pai Skincare employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director – Pai Skincare
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and skincare industry, especially those connected to Pai Skincare. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for skincare! When you get the chance to chat with someone from Pai or during an interview, share your personal experiences with their products or similar brands. This will demonstrate your genuine interest and understanding of their mission.
✨Tip Number 3
Prepare for the interview by researching Pai’s recent campaigns and initiatives. Be ready to discuss how you can contribute to their global marketing strategy and community engagement efforts. Tailor your ideas to align with their brand values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Pai team. Keep an eye on our careers page for updates and new opportunities!
We think you need these skills to ace Marketing Director – Pai Skincare
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for skincare and the brand shine through. We want to see how your personal journey aligns with Pai's mission of empowering people to achieve healthier skin.
Tailor Your Experience: Make sure to highlight your relevant experience in leading marketing strategies, especially in the beauty industry. We’re looking for someone who can demonstrate their ability to drive ROI and engage communities effectively.
Be Creative: Don’t be afraid to showcase your creative side! Whether it’s through your writing style or the examples you provide, we love seeing innovative ideas that could elevate our marketing efforts.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Themodems
✨Know Your Brand Inside Out
Before the interview, dive deep into Pai Skincare's history, values, and product range. Understand their unique selling points and how they position themselves in the market. This will not only show your genuine interest but also help you align your marketing strategies with their brand ethos.
✨Showcase Your Global Experience
Since this role requires managing global marketing strategies, be ready to discuss your past experiences in diverse markets. Prepare specific examples of campaigns you've executed internationally and how you tailored content for different audiences. This will demonstrate your capability to handle the global remit effectively.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role, so think of examples where you've successfully worked with cross-functional teams. Be ready to discuss how you influenced outcomes and aligned marketing activities with business objectives. This will highlight your ability to work well within a leadership team.
✨Emphasise ROI-Driven Campaigns
As a Marketing Director, you'll need to focus on measurable results. Prepare to talk about how you've optimised campaigns for ROI in the past. Share specific metrics or success stories that illustrate your ability to drive growth on tight budgets, showcasing your creative problem-solving skills.