At a Glance
- Tasks: Lead innovative brand content initiatives across multiple channels for TOPSHOP/TOPMAN.
- Company: Join ASOS, a global fashion retailer that celebrates creativity and individuality.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Other info: Dynamic team environment with excellent career growth potential.
- Why this job: Make your mark in fashion by creating engaging content for iconic brands.
- Qualifications: Creative with experience in digital content and strong communication skills.
The predicted salary is between 36000 - 60000 € per year.
About the job
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list. Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands. The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands' offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
THE ROLE
We are seeking a content marketing expert to plan, manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media and in-store activations. You will develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands. The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams.
What You’ll Be Doing...
- Lead the planning and execution of all brand content initiatives across a wide range of channels.
- Ensuring branded content is 'branded' – that it is identifiably TOPSHOP/TOPMAN.
- Managing and allocating budgets ensuring spend aligns to key KPI-driving activity.
- Continuously monitoring and suggesting solutions for content at scale ensuring it exceeds performance metrics.
- Identifying emerging trends and technologies ensuring we are at the forefront of innovation and testing.
- Working with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.
Qualifications
Who we’d like to meet...
- Proactive, creative and innovative with experience in developing brand messages through engaging content across a range of channels.
- Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms.
- Proficiency in social media management tools and video editing software.
- Understanding of social media algorithms and best practices.
- Track record of analysing and evaluating content performance.
- Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals.
Additional Information
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Brand Content Manager – Topshop/Topman – in London employer: Themodems
ASOS is an exceptional employer that champions creativity and individuality, allowing employees to express their true selves in a supportive environment. With a strong commitment to inclusivity and personal development, ASOS offers numerous growth opportunities, including access to extensive learning resources and a generous benefits package, all while being based in the vibrant city of London. Join us to be part of a dynamic team dedicated to driving innovation in the iconic TOPSHOP and TOPMAN brands.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Content Manager – Topshop/Topman – in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to ASOS or the fashion sector. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring along a portfolio that highlights your best work. Make sure it reflects your unique style and how you can contribute to the TOPSHOP/TOPMAN brands.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest fashion and content marketing trends. Being able to discuss these during interviews shows you're passionate and knowledgeable about the industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the ASOS family. Don’t miss out!
We think you need these skills to ace Brand Content Manager – Topshop/Topman – in London
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can bring innovative ideas to the table, so don’t hold back!
Tailor Your Content:Make sure to tailor your application specifically for the Brand Content Manager role. Highlight your experience with brand messaging and content creation that aligns with TOPSHOP/TOPMAN’s identity. We want to see how you can contribute to our mission!
Highlight Your Digital Savvy:Since this role involves a lot of digital content, be sure to mention your proficiency with social media management tools and any video editing software you’ve used. Show us that you understand the digital landscape and can navigate it like a pro!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit!
How to prepare for a job interview at Themodems
✨Know Your Brands
Before the interview, dive deep into the history and values of TOPSHOP and TOPMAN. Understand their brand identity and recent campaigns. This will not only show your passion for the brands but also help you align your answers with their mission.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best content marketing work. Include examples that demonstrate your ability to create engaging brand messages across various channels. Be ready to discuss your creative process and how you measure success.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to content marketing. Be prepared to discuss how you've used data to drive decisions in past roles. This shows you can not only create content but also evaluate its effectiveness.
✨Collaborative Mindset
ASOS values teamwork, so be ready to share examples of how you've successfully collaborated with cross-functional teams. Highlight your communication skills and how you’ve worked with designers, product teams, or other marketers to achieve common goals.
