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For Companies At a Glance
- Tasks: Lead marketing strategies for the Fashion Retail Academy and London College of Beauty Therapy.
- Company: Join a charity focused on education and training in fashion, retail, and beauty.
- Benefits: Enjoy funded qualifications, flexible leave, and market-leading family-friendly pay.
- Why this job: Make a real impact in the fashion education sector while growing your career.
- Qualifications: BA in marketing or relevant experience; education sector experience is a plus.
- Other info: Collaborative culture with a focus on team support and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Role:
Education for Industry Group (EFI) is a charity that specialises in the creation and operation of industry-led specialist education & training, to deliver job-ready graduates in the fashion, retail and beauty sectors.
EFI Group are looking for a Head of Marketing to play a key role in driving our growth strategy, predominantly focussed on the Fashion Retail Academy and the London College of Beauty Therapy. Reporting to the Director of Marketing & Sales, you will be responsible for supporting the Marketing team to deliver impactful digital, social, content, offline advertising and event campaigns. Success in this role requires the ability to build high-performing, goal-driven teams that deliver real impact.
Marketing activities across the businesses are focussed on driving measurable results to achieve our KPIs for brand awareness, digital engagement and event attendance leading to applications and enrolment. You will have a proven track record of successfully launching new products and driving growth in the market to achieve our targets.
You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager with a wider team remit of 18 staff.
About You:
- Qualifications:Ideally you will hold a BA (hons) degree in marketing or relevant subject and/or significant experience in a marketing management role. A role within the education sector would be an advantage
- Experience:Proven track record in delivering successful digital marketing and social media campaigns, with experience in team leadership and CRM systems (preferably Microsoft Dynamics).
- Expertise:Strong knowledge of SEO, PPC, keyword research, and advanced proficiency in tools such as Google Analytics, Google Ad Manager, Power BI, HubSpot, and SEMrush.
- Passion:A natural collaborator with excellent relationship-building and interpersonal skills, driven to work effectively across diverse teams and stakeholders.
- Attributes:You will be an enthusiastic and positive leader, a quick thinker who is agile and able to multi-task.
Why EFI?
We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At EFI, we prioritise your growth and wellbeing with a range of fantastic benefits, including:
- Funded professional qualifications and a personal growth allowance
- Generous and flexible leave options, including an around-the-world trip after five years of service
- Market-leading family-friendly pay, including six months of fully paid maternity, adoption, and shared parental leave
- Monthly wellbeing allowance and financial loan options to support your financial health
Head of Marketing - Fashion Retail Academy employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Fashion Retail Academy
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and education sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use case studies to demonstrate how you’ve driven growth and engagement in previous roles. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs—this will make you stand out as a candidate.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from passionate candidates. Plus, it shows you’re genuinely interested in joining our team at EFI. So, get your application in and let’s make some marketing magic happen together!
We think you need these skills to ace Head of Marketing - Fashion Retail Academy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in digital marketing and team leadership, and don’t forget to showcase any relevant achievements that align with EFI's goals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about education in the fashion and retail sectors. Share specific examples of how you've driven growth and delivered impactful campaigns.
Show Off Your Skills: We want to see your expertise in action! Mention your proficiency with tools like Google Analytics and HubSpot, and provide examples of successful campaigns you've led. This will help us understand how you can contribute to our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at EFI. We can’t wait to hear from you!
How to prepare for a job interview at Themodems
✨Know Your Stuff
Before the interview, dive deep into EFI's mission and values. Understand their focus on education in the fashion and beauty sectors. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Achievements
Prepare specific examples of successful marketing campaigns you've led, especially in digital and social media. Quantify your results where possible, like increased engagement rates or enrolment numbers, to demonstrate your impact.
✨Team Leadership Focus
Since you'll be managing a diverse team, be ready to discuss your leadership style. Share experiences where you've built high-performing teams and how you foster collaboration and motivation among team members.
✨Ask Insightful Questions
Prepare thoughtful questions about EFI's current marketing strategies and future goals. This not only shows your interest but also gives you insight into how you can contribute to their success as Head of Marketing.
