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For Companies At a Glance
- Tasks: Bring our brand vision to life through creative campaigns and compelling product positioning.
- Company: Join SHEIN, a global leader in affordable fashion and lifestyle products.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make an impact in the fashion industry with innovative storytelling and creative execution.
- Qualifications: 3-5 years in brand or marketing, with strong project management skills.
- Other info: Collaborate with diverse teams and elevate brand presence across multiple platforms.
The predicted salary is between 28800 - 48000 £ per year.
About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region. At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Job Summary:
We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns. This role is a key partner to our Asia-based brand teams, complementing their product-led approach by enhancing visual storytelling, content direction, and consumer-facing brand image. This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.
Key Responsibilities:
- Product Positioning & Brand Expression
- Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities.
- Translate product direction into consumer-facing narratives, moodboards, and campaign ideas.
- Ensure visual execution (e.g., photoshoots, store imagery, digital assets) reflects the intended product positioning, category strength, and trend story.
- Support the development of key product stories that differentiate the brand and inspire customers.
- Creative Execution & Visual Consistency
- Drive consistent brand visuals across shoots, lookbooks, and channel-specific content.
- Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals.
- Oversee the rollout of content across touchpoints with quality and coherence.
- Campaign & Content Development
- Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution.
- Collaborate with internal creative teams and external partners (photographers, stylists, editors) to bring ideas to life.
- Build clear campaign briefs and moodboards to align stakeholders across markets.
- Social & Influencer Integration
- Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling.
- Coordinate influencer partnerships and offline activations to grow authentic engagement.
- Identify grassroots and relevant creator voices aligned with brand values.
- Cross-Functional Collaboration
- Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively.
- Share insights on audience preferences, content performance, and visual trends to inform future planning.
- Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling.
Qualifications:
- 3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries.
- Strong understanding of how product strategy connects with brand identity and content creation.
- Proven experience managing visual campaigns, shoots, and creative output.
- Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred.
- Excellent project management and communication skills.
- Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent).
Creative Brand Manager, London – Shein in England employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Brand Manager, London – Shein in England
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and lifestyle industry, especially those connected to SHEIN. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re visually stunning and aligned with SHEIN’s brand identity. Use moodboards and compelling narratives to demonstrate how you can elevate their product positioning.
✨Tip Number 3
Be proactive! If you see a gap in SHEIN’s social media or campaign strategy, don’t hesitate to share your thoughts. Craft a mini proposal showcasing your ideas and how they align with their mission. This shows initiative and your understanding of their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining SHEIN. Don’t forget to tailor your application to highlight your relevant experience in brand management and creative execution.
We think you need these skills to ace Creative Brand Manager, London – Shein in England
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Creative Brand Manager role, make sure to showcase your creativity in your written application. Use engaging language and examples that highlight your experience with visual storytelling and brand expression.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect how your skills align with SHEIN's mission and the specific responsibilities of the role. We want to see how you can bring our brand vision to life!
Highlight Collaboration Skills: Since this role involves working closely with teams across different regions, emphasise your experience in cross-functional collaboration. Share examples of how you've successfully partnered with others to achieve creative goals.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Themodems
✨Know Your Brand Inside Out
Before the interview, dive deep into SHEIN's brand identity and values. Understand their mission to make fashion accessible and how they position their products. This knowledge will help you articulate how your creative vision aligns with their goals.
✨Showcase Your Creative Portfolio
Prepare a portfolio that highlights your best work in brand management and creative execution. Include examples of campaigns you've led, visual storytelling, and any collaborations with influencers. Be ready to discuss the thought process behind each piece.
✨Be Ready for Collaborative Scenarios
Since this role involves cross-functional collaboration, think of examples where you've successfully worked with diverse teams. Be prepared to discuss how you’ve navigated challenges and ensured alignment between different stakeholders.
✨Stay Trend-Savvy
Keep up with current fashion trends and social media movements. During the interview, share insights on how these trends can influence SHEIN's campaigns. This shows your proactive approach and understanding of the fast-paced fashion landscape.
