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- Tasks: Manage digital marketing channels and execute on-brand campaigns for a luxury brand.
- Company: Join Olivia von Halle, a leading name in luxury fashion.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving growth in the luxury market.
- Qualifications: 3+ years in digital marketing, strong analytical skills, and agency management experience.
- Other info: Work closely with top executives and enhance your marketing expertise.
The predicted salary is between 36000 - 60000 £ per year.
Olivia von Halle is seeking a Digital Marketing Coordinator to help manage our performance marketing channels and agency relationships. Working closely with our CEO, CFO, and Ecommerce Manager, you'll execute on-brand, cost-efficient campaigns that drive growth for our luxury brand.
Key Responsibilities
- Strategy & Reporting
- Manage the digital marketing calendar across all channels
- Support channel forecasting with data-driven insights
- Analyse weekly and monthly channel performance metrics as well as customer insights to identify optimisation opportunities
- Paid Media Management
- Oversee our paid media agency, setting clear objectives and KPIs
- Monitor campaign performance across Meta, Google and display networks
- Lead creative brief development and project manage campaigns from concept to execution
- Track ROAS, CPM, CPC, and other metrics to optimise spend efficiency
- CRM & Email Marketing
- Develop and execute email marketing calendar aligned with business goals
- Build, test, and schedule campaigns while monitoring engagement metrics
- Manage database segmentation for targeted, personalised communications
- Optimise automated email flows to ensure optimum performance and campaign support
- Oversee our VIP loyalty program to enhance client engagement
- Affiliate Marketing
- Manage publisher relationships across Awin, Skimlinks, and Shop
- Optimise commission structures and partner performance
- Manage all communication to affiliates creating HTML newsletters, updated banners, and seasonal text links
Requirements
- 3+ years of digital marketing experience in luxury/fashion eCommerce
- Strong analytical skills and data-driven approach
- Proficiency with GA4, Meta, Google Ads, Awin, Shopify, and Klaviyo
- Experience managing agency relationships effectively
- Ability to dynamically adjust marketing spend based on performance
- Deep understanding of luxury consumer behaviour
- Basic HTML knowledge
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Coordinator – Olivia von Halle
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their growth, especially in the luxury sector.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with performance marketing and agency management.
We think you need these skills to ace Digital Marketing Coordinator – Olivia von Halle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Marketing Coordinator role. Highlight your experience in luxury fashion eCommerce and any relevant campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your analytical skills can drive growth for Olivia von Halle. Don’t forget to mention your familiarity with tools like GA4 and Klaviyo.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements. Did you optimise a campaign that significantly improved ROAS? Share those numbers! We love seeing how you’ve made an impact in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Themodems
✨Know Your Numbers
Make sure you brush up on key performance metrics like ROAS, CPM, and CPC. Being able to discuss these figures confidently will show that you understand the digital marketing landscape and can manage campaigns effectively.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in past roles. Whether it's optimising a campaign or segmenting an email list, demonstrating your analytical prowess will resonate well with the interviewers.
✨Familiarise Yourself with the Brand
Dive deep into Olivia von Halle's brand identity and recent campaigns. Understanding their luxury positioning and target audience will help you align your answers with their values and demonstrate your genuine interest in the role.
✨Prepare Questions for Them
Think of insightful questions to ask about their current marketing strategies or future goals. This not only shows your enthusiasm but also gives you a chance to assess if the company is the right fit for you.