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- Tasks: Lead innovative brand content initiatives across various channels for TOPSHOP/TOPMAN.
- Company: Join ASOS, a global fashion retailer empowering creativity and self-expression.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Why this job: Be part of a dynamic team shaping iconic brands with a focus on creativity and innovation.
- Qualifications: Creative individuals with experience in engaging content creation and social media management are welcome.
- Other info: Work from our vibrant London HQ and collaborate with passionate marketing professionals.
The predicted salary is between 28800 - 43200 £ per year.
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core. Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands. The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
We are seeking a content marketing expert to plan, manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media and in-store activations. You will develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands. The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams.
What You’ll Be Doing…
- Lead the planning and execution of all brand content initiatives across a wide range of channels.
- Ensuring branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN.
- Managing and allocating budgets ensuring spend aligns to key KPI-driving activity.
- Continuously monitoring and suggesting solutions for content at scale ensuring it exceeds performance metrics.
- Identifying emerging trends and technologies ensuring we are at the forefront of innovation and testing.
- Working with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.
Who we’d like to meet…
- Proactive, creative and innovative with experience in developing brand messages through engaging content across a range of channels.
- Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms.
- Proficiency in social media management tools and video editing software.
- Understanding of social media algorithms and best practices.
- Track record of analysing and evaluating content performance.
- Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals.
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Brand Content Manager – Topshop/Topman – ASOS.com employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Content Manager – Topshop/Topman – ASOS.com
✨Tip Number 1
Familiarise yourself with the TOPSHOP and TOPMAN brands. Understand their history, values, and current marketing strategies. This knowledge will help you demonstrate your passion for the brands during interviews and discussions.
✨Tip Number 2
Showcase your creativity by preparing a portfolio that highlights innovative content you've created in the past. Tailor it to reflect the style and tone of TOPSHOP/TOPMAN, as this will give you an edge in demonstrating your fit for the role.
✨Tip Number 3
Network with professionals in the fashion and marketing industry, especially those who have experience with ASOS or similar brands. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and social media. Being knowledgeable about emerging technologies and best practices will not only prepare you for the role but also show your commitment to innovation.
We think you need these skills to ace Brand Content Manager – Topshop/Topman – ASOS.com
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with the TOPSHOP and TOPMAN brands. Explore their history, values, and current marketing strategies to ensure your application reflects an understanding of their identity.
Showcase Your Creativity: Prepare a portfolio that highlights your best work in content creation. Include examples that demonstrate your ability to engage audiences across various channels, particularly in fashion and retail.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to align with the job description. Emphasise your experience in brand content management, social media, and collaboration with creative teams, showcasing how you can contribute to ASOS.
Highlight Analytical Skills: Mention any experience you have with analysing content performance and using data to inform decisions. This is crucial for demonstrating your ability to monitor and improve brand content initiatives.
How to prepare for a job interview at Themodems
✨Showcase Your Creativity
As a Brand Content Manager, creativity is key. Prepare to discuss your previous projects and how you approached content creation. Bring along a portfolio that highlights your innovative work, especially in fashion or digital content.
✨Understand the Brand
Familiarise yourself with TOPSHOP and TOPMAN's brand identity and values. Be ready to explain how you would ensure that all content aligns with their message and resonates with their audience. This shows your commitment and understanding of the role.
✨Demonstrate Analytical Skills
The role requires monitoring content performance. Be prepared to discuss how you've used data to inform your content strategies in the past. Highlight any tools or methods you've employed to analyse engagement metrics.
✨Collaborative Mindset
This position involves working closely with various teams. Share examples of how you've successfully collaborated with others in previous roles. Emphasise your communication skills and ability to work cross-functionally to achieve common goals.
