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- Tasks: Manage influencer campaigns and build brand awareness through creative strategies.
- Company: Free People, a trendy clothing brand celebrating fashion, art, and creativity.
- Benefits: Flexible hours, gym access, employee discounts, and wellness support.
- Why this job: Join a vibrant team and shape the future of influencer marketing in fashion.
- Qualifications: Experience in influencer marketing and a passion for fashion and lifestyle.
- Other info: Opportunity to travel and collaborate with diverse teams across Europe.
The predicted salary is between 30000 - 42000 £ per year.
About the job
Free People is a specialty clothing brand featuring the latest trends and vintage collections for people who live free through fashion, art, music and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels such as the Free People US & Free People UK sites, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the US and Canada.
Role Summary
As the Associate Influencer Manager, you will play a pivotal role in casting and executing influencer campaigns that strengthen our brand awareness and positioning, drive growth, and support commercial objectives through top-funnel activities. This is a strategic and hands-on role that requires balancing global alignment with localized market nuances, particularly focusing on the UK, alongside France, Amsterdam and Copenhagen. Reporting to the Associate Director of Brand Marketing, you will oversee the brand ambassador program as well as ideate and lead key influencer strategies across seasonal campaigns.
What You’ll Be Doing
Influencer Strategy & Execution
- Develop and manage the influencer ambassador program across UK and European markets
- Create innovative influencer marketing strategies that are in line with the overall marketing goals.
- Align closely with the merchandise and buying teams to ensure high-priority products and categories are protected and showcased effectively in influencer content.
- Manage end-to-end influencer relationships including casting, briefing, contracting, negotiating, and execution
- Identify and engage with talent who align with our target audience and brand values.
- Manage the influencer and gifting budget and provide regular reports on performance including monthly, quarterly and campaign wrap-up reports
Content Creation & Amplification
- Ensure production of high-quality content that reflects the brand’s identity
- Amplify UGC across platforms (meta, TikTok, Pinterest, YouTube) to drive awareness, and click-through rates
- Maximize influencer impact at both large-scale brand activations and community-focused events.
- Plan and execute influencer-driven activities at events to amplify visibility and brand impact.
Collaboration & Market Insight
- Build strong relationships with cross-functional teams such as social media, affiliate, creative, events and PR to align strategies, identify cross-over opportunities, and maximize campaign effectiveness.
- Tailor campaigns for cultural relevance in UK, French, and Dutch audiences with a goal to engage with well positioned ambassadors who have a genuine love for the brand.
- Working collaboratively with our French and Danish PR agencies to execute strategy
- Partner with the paid media team to identify and optimize UGC content for paid campaigns, ensuring cohesive messaging across organic and paid channels
What You’ll Need
- Proven experience in influencer marketing within the fashion or lifestyle sectors.
- Strong understanding of the UK influencer landscape.
- Demonstrated ability to manage successful influencer campaigns that drive engagement and sales.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
- A creative mindset with a keen eye for compelling content and brand storytelling.
- Ability to grasp future social trends and act proactively.
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
- Willingness and ability to travel to key markets as needed.
- Beneficial: paid social and affiliate influencer platform knowledge (not essential).
The Perks
Work-life Balance
- Flexible start and finish times
- Bring your dog to work
Wellbeing
- Employees Assistance program to support with mental, physical and financial health
- Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
- Private Medical Insurance
Employee Discount
- Up to 40% off at all URBN Brands!
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Associate Influencer Manager – Free People employer: Themodems
Contact Detail:
Themodems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Influencer Manager – Free People
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and influencer marketing scene. Attend events, join online groups, and don’t be shy to slide into DMs. You never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you’re at interviews or networking events, bring examples of your past work or ideas for influencer campaigns. This will not only showcase your skills but also demonstrate your passion for the brand and its values.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest happenings in the influencer space, especially in the UK and Europe. Being knowledgeable about current trends will help you stand out and show that you’re ready to hit the ground running.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in Free People. Make sure to tailor your application to highlight how your experience aligns with the role of Associate Influencer Manager. Let’s make magic happen together!
We think you need these skills to ace Associate Influencer Manager – Free People
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion and lifestyle shine through. We want to see how you connect with our brand's spirit and creativity, so share your personal style and any relevant experiences that reflect this.
Tailor Your Application: Make sure to customise your application for the Associate Influencer Manager role. Highlight your experience in influencer marketing and how it aligns with our goals at Free People. We appreciate when candidates take the time to show us they understand our brand and its values.
Be Clear and Concise: Keep your application straightforward and to the point. We love a well-structured application that clearly outlines your skills and experiences. Use bullet points if necessary to make it easy for us to read and understand your qualifications.
Apply Through Our Website: Don't forget to submit your application through our website! This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Themodems
✨Know Your Influencers
Before the interview, research the key influencers in the fashion and lifestyle sectors, especially those who resonate with Free People's brand values. Be ready to discuss how you would engage with them and tailor campaigns that reflect their unique styles while aligning with the brand's identity.
✨Showcase Your Creativity
Prepare to share examples of innovative influencer marketing strategies you've developed in the past. Think about how you can creatively amplify user-generated content and drive engagement through compelling storytelling that captures the essence of Free People.
✨Understand the Market Nuances
Familiarise yourself with the UK, French, and Dutch markets. Be prepared to discuss how cultural relevance plays a role in influencer campaigns and how you would adapt strategies to engage audiences in these regions effectively.
✨Highlight Collaboration Skills
Since this role involves working closely with various teams, come equipped with examples of successful collaborations from your previous roles. Emphasise your communication skills and how you’ve built strong relationships to maximise campaign effectiveness.