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- Tasks: Create compelling brand stories and copy across various platforms.
- Company: Join Without, a dynamic branding agency shaping tomorrow's lifestyle brands.
- Benefits: Enjoy flexible working arrangements and collaborate with a creative team.
- Why this job: Be part of impactful projects that challenge conventions and celebrate creativity.
- Qualifications: Passion for writing and experience in branding, especially in hospitality or wellness.
- Other info: Ideal for self-starters who thrive in collaborative environments.
The predicted salary is between 24000 - 36000 £ per year.
Without is a strategic branding agency for tomorrow's lifestyle brands. From travel, to wellness, to hospitality, our work champions the companies making life healthier, tastier and more rewarding. Founded to drive strategic and creative excellence into our clients' businesses, Without is expert in its field with Effectiveness Awards to back up our ongoing drive for exceptional client feedback.
Our team is proud of the impact Without has on our clients' businesses. A deep, strategic understanding combined with a highly creative process leads to the delivery of original work that lives in the real world (not just presentations) – and drives client success, delight and retention. Steady agency growth is underpinned by a team of driven and collaborative colleagues, who are given a degree of authorship unthinkable in larger organisations.
We thrive on what we don’t do:
- Without preconceptions: from re-imagining the health club, to making good coffee do good, our team makes a difference by challenging convention.
- Without limits: by committing to strategic, guiding ideas, we’re able to design coherently across the customer experience – from digital journeys to physical environments.
- Without ego: Without is a positive, supportive place to work. We put ideas over ego, welcome atypical experience, and collaborate across teams.
We’re looking for strategically-minded, imagination-fuelled, story-crafting creative writers to help us make brands that shine. We have a range of exciting projects coming up, and we want to grow our portfolio of talented people to help us create impactful work.
Working closely with our creative teams and Design, Creative and Strategy Directors, you’ll be a great collaborator who loves rolling up your sleeves and getting involved. Be it coming up with headline, brand-level expressions, or more long-form website, guideline or campaign copy, you’ll be a gifted storyteller. Someone intelligent, with great, creative ideas and to whom writing comes both naturally and passionately.
Brand Storytelling
Bringing a brand to life through their verbal identity is of huge importance at Without. We’re all avid writers and readers who believe in investing time and energy in crafting stories that evoke a brand’s difference and personality. In early stages of a branding project, this involves exploring different routes for the client – which we do via its positioning, and verbal, visual and behavioural identity. It’s a group effort, with strategists, copywriters, and designers working closely together to tell an impactful story through words, images, and actions.
You should love rolling up your sleeves and pushing your creativity – we want to see more than just brand narratives or mantras. Think poems, screenplays, prayers or internal monologues – anything that brings an idea to life.
In addition to creative ideation and finding a voice and story, pushing it and applying it across brand expressions – what would the brand say on a coffee cup, or a keycard, or when they’ve run out of milk at the breakfast counter? Once the client has chosen a direction, it’s all about honing the brand’s verbal identity in line with their feedback, whilst retaining the essence of its voice.
With that in mind, what is its voice? How would you describe it to internal client teams who need to evoke it across the business? Can we speak plainly, but feel inherently unique?
Applying the story across brand touchpoints
After our voice is found, applying it across applications can range from brand manuals, tone of voice guidelines, menus, website copy, newspapers, hoarding, to signage. The list depending on the project. Beyond writing the copy, can you stretch your creativity to think of new ways of telling the story? Maybe we don’t talk just about the typical specifications of a property for rent in Corfu, but the smell of the orange tree just outside, or the sound of the cicadas at night when everything else is still. Whether it’s long form or short form, you should feel comfortable and equipped with a tone of voice that extends across any brand touchpoint.
About You
Are passionate about writing. Whether you’re a part-time journalist, author, or bookworm, you know what exceptional writing looks like. Love brands, and have worked with a range of them – bonus points if you have experience across hospitality, food and beverage, health and wellness, or travel. Are productive and ambitious – with high hopes for your work. Are a self-starter who likes to work autonomously, getting your head down and in the flow. Likewise, you love collaborating with little ego. Driven by the goal of creating award-winning work with other creative minds.
Freelance Creative Writer employer: TheMinCave
Contact Detail:
TheMinCave Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Creative Writer
✨Tip Number 1
Familiarise yourself with Without's previous projects and their unique storytelling approach. This will help you understand their style and allow you to tailor your ideas to fit their creative vision.
✨Tip Number 2
Engage with the brands they work with on social media or through their websites. This will give you insights into their tone of voice and brand identity, which is crucial for crafting compelling narratives.
✨Tip Number 3
Prepare a portfolio that showcases a variety of writing styles, especially those that reflect brand storytelling. Include examples that demonstrate your ability to evoke emotions and create vivid imagery through words.
✨Tip Number 4
Network with current or former employees of Without if possible. They can provide valuable insights into the company culture and what they look for in a creative writer, helping you stand out during the selection process.
We think you need these skills to ace Freelance Creative Writer
Some tips for your application 🫡
Understand the Brand: Before you start writing, take some time to understand Without's ethos and the brands they work with. Familiarise yourself with their projects and the type of storytelling they value. This will help you tailor your application to reflect their creative vision.
Showcase Your Writing Skills: Include samples of your best writing that demonstrate your ability to craft engaging narratives. Whether it's short stories, brand copy, or even poetry, make sure your samples highlight your creativity and versatility as a writer.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to align with the job description. Highlight relevant experience in branding, storytelling, and any specific industries mentioned, such as hospitality or wellness. Use language that reflects Without's tone and values.
Be Authentic: Let your personality shine through in your application. Without values creativity and individuality, so don't be afraid to express your unique voice and perspective in your writing. Show them why you're passionate about storytelling and how you can contribute to their team.
How to prepare for a job interview at TheMinCave
✨Showcase Your Storytelling Skills
Prepare to discuss your previous writing projects and how you brought brands to life through storytelling. Be ready to share examples that highlight your creativity and ability to evoke a brand's personality.
✨Understand the Brand's Voice
Research Without and their clients to grasp their tone and style. During the interview, demonstrate your understanding of how to adapt your writing to fit different brand voices and how you would apply this across various touchpoints.
✨Be Ready to Collaborate
Emphasise your collaborative spirit. Discuss experiences where you've worked closely with designers or strategists to create impactful content. Show that you value teamwork and are open to feedback.
✨Think Outside the Box
Prepare to present unique ideas that go beyond traditional copywriting. Whether it's a poem or an internal monologue, showcase your ability to think creatively and suggest innovative ways to tell a brand's story.
