At a Glance
- Tasks: Lead content strategy and shape engaging formats for YouTube and social video.
- Company: Join LADbible Group, a leading digital entertainment powerhouse.
- Benefits: Flexible working, creative environment, and opportunities to work with top talent.
- Other info: Dynamic team culture with excellent growth potential.
- Why this job: Make an impact in the fast-paced world of digital content and reach millions.
- Qualifications: Experience in content strategy and strong understanding of YouTube metrics.
The predicted salary is between 34650 - 42350 £ per year.
On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly.
If you consent to it, we will also set other types of cookies.
You can provide or withdraw your consent to the different types of cookies using the toggles below.
You can change or withdraw your consent at any time, by clicking the link "Manage Cookies", which is always available at the bottom of the site.
To learn more about what the different types of cookies do, how your data is used when they are set etc, see our Cookie Policy.
Strictly necessary These cookies are necessary to make the site work properly, and are always set when you visit the site.
Vendors Teamtailor Analytics These cookies collect information to help us understand how the site is being used.
Vendors Teamtailor Marketing These cookies are used to make advertising messages more relevant to you.
In some cases, they also deliver additional functions on the site.
- Vendors Linkedin Skip to main content
- Homepage
- Our Departments
- Locations
- Vacancies
- Your Recruitment Process
- LADbible Talent Network, Our You Tube team is growing, and we are on the proactive lookout for a Content Strategist.
The Content Strategist owns the brief behind every format - turning audience and platform insight into the thumbnail, structure and casting decisions made before a single frame is shot, and shaping formats all the way from first pilot through to franchise.
- What the opportunity looks like
- Format Briefing - Own the thumbnail-first brief for every commission - concept and working title agreed before a frame is shot, and structure designed to escape viewer attention across the episode, so distribution insight shapes the content from day one, not after the edit.
- Gate Management - Agree CTR and AVD targets per format with the channel lead, feed the weekly gate review, and flag any format missing its gates for two consecutive weeks.
- Audience Cluster Research - Lead audience cluster definition for dormant and pre-launch channels - analytics, audience overlap and competitive mapping used to validate a format direction before it's ever briefed.
- Competitive & Format Intelligence - Track competitor formats and emerging category trends, translating findings into concrete format gaps and commissioning opportunities.
- Data Partnership - Work with the data team to shape the internal performance build, ensuring the format, episode and talent-level view actually supports commissioning decisions.
- Brand Fit Oversight - Monitor audience and comment sentiment on branded content, flagging any integration that risks trust before it's repeated or scaled.
- Live Format Iteration - Feed ongoing performance and retention analysis back into the briefs of formats already in production, so every live series keeps improving episode to episode.
Content strategy background - Proven experience in content strategy, commissioning or format development, ideally within You Tube, social video or digital publishing.
- Platform fluency - Strong understanding of You Tube performance metrics - AVD, CTR, retention curves - and how they translate into a production brief, not just a report.
- Research experience - Experience running or contributing to audience cluster research, competitive analysis or format gap identification.
- Data-first thinking - Comfortable working from data first - able to read a decay curve or a competitor set and turn it into a brief decision.
- Stakeholder management - Excellent stakeholder management and communication skills, briefing creative and data-driven audiences with equal clarity.
- Entrepreneurial mindset - A test-and-learn mentality, comfortable building and refining process in a fast-moving environment.
LADbible Group and our selected partners use cookies and similar technologies (together "cookies") that are necessary to present this website, and to ensure you get the best experience of it.
If you consent to it, we will also use cookies for analytics and marketing purposes., LADbible Group is one of the world's most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month.
With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech - are some of the most recognised and culturally relevant on the internet.
You Tube is one of our biggest growth engines, home to some of the most distinctive channels, including LADbible Entertainment, LADbible Stories and SPORTbible.
From working with the world's biggest creators and A-list talent on hit formats like Snack Wars, to powerful storytelling through series such as Minutes With and Honesty Box, we've become one of the most exciting and influential players in the industry., At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.
#J-18808-Ljbffr
Content Strategist in City of Westminster employer: TheLADbible Group Ltd
TheLADbible Group Ltd is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about celebrity culture and digital media. With opportunities for professional growth and collaboration across various teams, employees are encouraged to innovate and contribute to high-impact projects. Located in the heart of the UK, the company offers a dynamic environment where creativity thrives, making it an ideal place for aspiring producers to develop their skills and make meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TheLADbible Group Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TheLADbible Group Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TheLADbible Group Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TheLADbible Group Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Strategist in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TheLADbible Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TheLADbible Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about TheLADbible Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TheLADbible Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TheLADbible Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TheLADbible Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
