At a Glance
- Tasks: Lead marketing strategies for Vintage Inns, focusing on food and drink offerings.
- Company: Join Mitchells & Butlers, a premium brand with a rich heritage.
- Benefits: Enjoy flexible working, annual bonuses, and a generous employee discount.
- Other info: Be part of a supportive culture that values diversity and teamwork.
- Why this job: Make a real impact in a vibrant team while indulging your passion for food and drink.
- Qualifications: Strong brand marketing experience and a passion for food and drink.
The predicted salary is between 40000 - 50000 £ per year.
Calling all Senior Marketeers looking for a challenge as fresh and inspiring as our Menus! Are you an ambitious marketing professional with a genuine passion for drink, food and guest satisfaction within a premium brand setting? If you are a strategic marketing specialist we have an incredibly exciting opportunity for you.
We have a unique opening for a permanent Marketing Manager to lead the agenda within our Vintage Inns brand, and shape continued success for the future. Sitting within our Premium division, Vintage Inns is one of Mitchells & Butlers’ heritage brands that has everything our guests desire from a country pub! Burning log fires in the winter, beautiful gardens in the summer – with over 170 country pubs dotted across the UK, there’s plenty of country escapes to indulge in, offering hearty food favourites, fine wines, British gins, cask ales and much more.
As Marketing Manager for Vintage Inns, you will report into the Head of Brand Marketing for our Premium division. Joining a vibrant and innovative wider Premium Marketing team, this role is also part of a very supportive wider brand marketing division. Operating in a mobile role, this will require travel to the Midlands, on average this can be between 1-2 times a week however this may vary depending upon role requirements.
You’ll be well rewarded:
- Mobile working: the flexibility to work from home, the office or one of our sites
- Annual Bonus Scheme – We’re all about rewarding the hard work everybody puts in
- Private medical plan- to help keep you safe and secure
- Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether it's date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.
- Choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
- On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares!
- There's also a free employee helpline- to support you with whatever life throws at you.
The Opportunity - Marketing Manager, Vintage Inns
Your role and responsibilities are both challenging and varied, and include the following:
- Support the brand in retaining the current Market outperformance whilst understanding the next steps required to continue with this outperformance.
- Executing Vintage Inn’s immediate to mid-term strategy including the ongoing development of the offer.
- Development of the complex Vintage Inns’ food offer and drink offer.
- To be a key stakeholder in the ongoing development of the Vintage Inns - to include pre/post opening, food & drink offer, all guest touchpoints and comms channels.
- Developing and executing Vintage Inns marketing communication plans.
- Creatively evaluating consumer trends, market conditions, competitor information and implement marketing strategy accordingly.
- Manage relations and work with various agencies to include creative, media, artwork and digital.
- Delivering communication and promotional strategies and manage the budget accordingly.
- Executing marketing initiatives in the support of long-term strategies.
- Driving Vintage Inns profit, volume and market share objectives in line with company ambition.
- Developing and maximising third party relationships in conjunction with key internal stakeholders to deliver on-brand objectives and strategies.
- Coaching and development of an Assistant Marketing Manager.
What we’d like to see from you:
- Strong experience in a Brand Marketing role
- Experience of managing multiple projects at pace whilst having a strong eye for detail
- Passion for food and drink, with experience of launching a significant food menu.
- Demonstrable track record on delivering consumer engagement and influencing stakeholders
- A strategic and commercial attitude to sales and marketing
- Experience of working on a soft brand would be desirable
- Creative and dynamic
- Self-starter, with a passion, drive and a can-do attitude
What makes Mitchells & Butlers a great place to work? At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team.
Sounds like an opportunity where you could make a difference? Apply for this role today and we’ll be in touch to explore how you could be part of our exciting journey.
Closing Date – Monday 9th March at 11:59pm
Marketing Manager - Vintage Inns in Birmingham employer: Thejunctionharrow
Mitchells & Butlers is an exceptional employer, offering a vibrant and inclusive work culture that values the unique perspectives of each team member. As a Marketing Manager for Vintage Inns, you will enjoy flexible mobile working, a generous annual bonus scheme, and a host of benefits including a private medical plan and substantial discounts across our diverse dining brands. With ample opportunities for professional growth and a supportive team environment, this role promises not just a job, but a rewarding career in a company that truly cares about its employees and their well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Vintage Inns in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your passion for food and drink. We want you to shine and show them why you're the perfect fit for Vintage Inns!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Marketing Manager - Vintage Inns in Birmingham
Some tips for your application 🫡
Show Your Passion:When writing your application, let your love for food and drink shine through! We want to see that you’re genuinely excited about the Vintage Inns brand and how you can contribute to its success.
Tailor Your Experience:Make sure to highlight your relevant experience in brand marketing. We’re looking for someone who can manage multiple projects with a keen eye for detail, so be specific about your past roles and achievements that align with this.
Be Creative:Don’t be afraid to showcase your creative side in your application. Whether it’s through your writing style or by sharing innovative ideas for marketing strategies, we love seeing fresh perspectives!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Thejunctionharrow
✨Know Your Vintage Inns
Before the interview, dive deep into the Vintage Inns brand. Familiarise yourself with their menus, values, and unique selling points. This will not only show your genuine interest but also help you tailor your answers to align with their brand ethos.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully executed marketing strategies in the past. Be ready to discuss specific campaigns you've led, the results achieved, and how you adapted to market trends. This will demonstrate your strategic thinking and ability to drive results.
✨Engage with Passion for Food and Drink
Since this role revolves around food and drink, share your personal experiences and passion in this area. Discuss any relevant projects or initiatives you've been involved in that highlight your enthusiasm and understanding of consumer engagement in the food and beverage sector.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about the brand's future direction, challenges they face, or how they measure success. This shows you're not just interested in the role, but also in contributing to the brand's growth and success.
