Senior Brand Marketing Executive in Wales

At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales’ leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.

At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing.

We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.

Role responsibilities

• To support the delivery of Transport for Wales’ (TfW) brand marketing by coordinating day-to-day campaigns and managing the workflow of the in-house Brand Studio. The role ensures high-quality creative output, alignment with TfW’s brand principles, positioning, and values, and supports insight-driven improvements.
• Deliver brand marketing campaigns and initiatives by planning, coordinating, and activating activity with the Brand Marketing Manager, ensuring alignment with TfW’s brand strategy to drive awareness, consideration, and preference.
• Develop and manage creative assets by briefing internal designers, copywriters, and external agencies with clear instructions, timelines, and feedback, ensuring outputs meet brand standards and are delivered on time and within budget.
• Coordinate the Brand Studio workflow by tracking briefs, prioritising tasks, and managing production schedules so that creative outputs are delivered efficiently and stakeholder expectations are met.
• Align brand and campaign activity across all marketing channels by collaborating with colleagues in Campaigns, Media, and Digital teams to ensure messaging and creative execution are consistent and integrated.

Who we’re looking for

• CIM Level 4 qualification OR equivalent level of experience
• Experience in marketing, brand, or creative campaign coordination.
• Excellent organisational skills and ability to manage workflows.
• Excellent written and verbal communication skills.

Welsh Language Skills

The ability to speak/write Welsh would make a great addition to your application, but it is not essential. Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.

Next steps

Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.

Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.

This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible. Please note, we reserve the right to close this vacancy early if we receive sufficient applications. Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.